TikTok Statistics 2026: Users, Demographics and Engagement

Who’s on TikTok, what they’re watching, and how your content compares.

Planning your next video or checking a number for your next report? Explore the latest TikTok research, see what it means in 2026, and put your own engagement figures to work.

Reviewed · By Celebian · Sources and methods

2.21 billion accounts

Potential adult advertising reach

April 2026 · Worldwide

Advertising estimate · Adults reachable through TikTok advertising toolsSource and definition

How many people use TikTok?

TikTok reaches a huge audience. These two figures show its global advertising scale and how widely it is used among US adults.

TikTok’s audience at a glance
2.21billion accounts

Potential adult ad reach worldwide

April 2026 · TikTok advertising tools

37% of US adults say they use TikTok

Feb–Jun 2025 · Pew Research Center

Sources: DataReportal · Pew Research Center

Explore audience figures and earlier milestones
Global adult advertising audience
Measure / scopeReported valueData periodEvidence
Potential adult advertising reachWorldwide · Adults reachable through TikTok advertising tools 1.56 billion accounts January 2024 Advertising estimate
DataReportal
Potential adult advertising reachWorldwide · Adults reachable through TikTok advertising tools 1.59 billion accounts January 2025 Advertising estimate
DataReportal
Potential adult advertising reachWorldwide · Adults reachable through TikTok advertising tools 2.21 billion accounts April 2026 Advertising estimate
DataReportal

Each advertising snapshot reflects the tools and coverage at that date. For changes over time, use a series with consistent methods.

TikTok’s reported monthly audience milestones
Measure / scopeReported valueData periodEvidence
European monthly active recipients milestoneEurope (32 countries) · Monthly active recipients in 32 named European countries 200 million recipients (more than) Milestone announced 2025-09-05 Company disclosure
TikTok
Global monthly community milestoneWorldwide · People coming to TikTok monthly, as described by TikTok 1 billion people (more than) Milestone announced 2021-09-27 Company disclosure
TikTok
US adults who say they use TikTok
Measure / scopeReported valueData periodEvidence
US adults who say they use TikTokUnited States · US adults 37% 5 February–18 June 2025 Survey
Pew Research Center

Pew’s March 2026 overview uses its 2025 adoption survey. See our TikTok trends article for the wider story.

Countries and demographics

Indonesia, the United States and Brazil each offer a large adult audience. The latest comparison now covers ten markets, with five shown below.

Five large TikTok markets

Potential adult advertising reach · Late 2025

Indonesia180M
United States153M
Brazil131M
Mexico99M
Pakistan79.9M

Millions of accounts. Bars start at zero. Selected markets; explore all ten below.

Sources: DataReportal · Indonesia · DataReportal · United States · DataReportal · Brazil · DataReportal · Mexico · DataReportal · Pakistan

What about China?

China has Douyin, TikTok’s sister app from ByteDance. They are separate platforms, so Douyin’s audience isn’t part of this TikTok comparison. DataReportal covers China and Douyin separately.

Compare all ten countries and explore the data
Adult advertising audiences by country
Measure / scopeReported valueData periodEvidence
Bangladesh adult ad reachBangladesh · Adults reachable through TikTok advertising tools 46.5 million accounts January 2025 Advertising estimate
DataReportal
Brazil adult ad reachBrazil · Adults reachable through TikTok advertising tools 91.7 million accounts January 2025 Advertising estimate
DataReportal
Egypt adult ad reachEgypt · Adults reachable through TikTok advertising tools 41.3 million accounts January 2025 Advertising estimate
DataReportal
Indonesia adult ad reachIndonesia · Adults reachable through TikTok advertising tools 108 million accounts January 2025 Advertising estimate
DataReportal
Mexico adult ad reachMexico · Adults reachable through TikTok advertising tools 85.4 million accounts January 2025 Advertising estimate
DataReportal
Pakistan adult ad reachPakistan · Adults reachable through TikTok advertising tools 66.9 million accounts January 2025 Advertising estimate
DataReportal
Philippines adult ad reachPhilippines · Adults reachable through TikTok advertising tools 62.3 million accounts January 2025 Advertising estimate
DataReportal
Russia adult ad reachRussia · Adults reachable through TikTok advertising tools 56 million accounts January 2025 Advertising estimate
DataReportal
United States adult ad reachUnited States · Adults reachable through TikTok advertising tools 136 million accounts January 2025 Advertising estimate
DataReportal
Vietnam adult ad reachVietnam · Adults reachable through TikTok advertising tools 40.9 million accounts January 2025 Advertising estimate
DataReportal
Brazil adult ad reachBrazil · Adults reachable through TikTok advertising tools 131 million accounts Late 2025 Advertising estimate
DataReportal
Indonesia adult ad reachIndonesia · Adults reachable through TikTok advertising tools 180 million accounts Late 2025 Advertising estimate
DataReportal
United States adult ad reachUnited States · Adults reachable through TikTok advertising tools 153 million accounts Late 2025 Advertising estimate
DataReportal
Mexico adult ad reachMexico · Adults reachable through TikTok advertising tools 99.0 million accounts Late 2025 Advertising estimate
DataReportal
Pakistan adult ad reachPakistan · Adults reachable through TikTok advertising tools 79.9 million accounts Late 2025 Advertising estimate
DataReportal
Vietnam adult ad reachVietnam · Adults reachable through TikTok advertising tools 76.1 million accounts Late 2025 Advertising estimate
DataReportal
Russia adult ad reachRussia · Adults reachable through TikTok advertising tools 66.7 million accounts Late 2025 Advertising estimate
DataReportal
Philippines adult ad reachPhilippines · Adults reachable through TikTok advertising tools 64.0 million accounts Late 2025 Advertising estimate
DataReportal
Bangladesh adult ad reachBangladesh · Adults reachable through TikTok advertising tools 56.2 million accounts Late 2025 Advertising estimate
DataReportal
Egypt adult ad reachEgypt · Adults reachable through TikTok advertising tools 48.8 million accounts Late 2025 Advertising estimate
DataReportal

An audience beyond Gen Z

Adults aged 25–34 make up the largest group

Share of TikTok’s global adult advertising audience · January 2025

Female 44.3%

Male 55.7%

18–2430.7%
Female, age 18–24: 14.1% of adult ad audience. Male, age 18–24: 16.6% of adult ad audience.
25–3435.3%
Female, age 25–34: 14.6% of adult ad audience. Male, age 25–34: 20.7% of adult ad audience.
35–4416.4%
Female, age 35–44: 7.2% of adult ad audience. Male, age 35–44: 9.2% of adult ad audience.
45–549.2%
Female, age 45–54: 4.3% of adult ad audience. Male, age 45–54: 4.9% of adult ad audience.
55+8.4%
Female, age 55+: 4.1% of adult ad audience. Male, age 55+: 4.3% of adult ad audience.

0–100% scale. Age totals add the reported female and male shares; rounding may affect the sum.

Source: DataReportal

See the age and gender table
Global adult advertising audience · January 2025
Measure / scopeReported valueData periodEvidence
Female, age 18–24Worldwide · All adults in the global TikTok advertising audience 14.1% of adult ad audience January 2025 Advertising estimate
DataReportal
Male, age 18–24Worldwide · All adults in the global TikTok advertising audience 16.6% of adult ad audience January 2025 Advertising estimate
DataReportal
Female, age 25–34Worldwide · All adults in the global TikTok advertising audience 14.6% of adult ad audience January 2025 Advertising estimate
DataReportal
Male, age 25–34Worldwide · All adults in the global TikTok advertising audience 20.7% of adult ad audience January 2025 Advertising estimate
DataReportal
Female, age 35–44Worldwide · All adults in the global TikTok advertising audience 7.2% of adult ad audience January 2025 Advertising estimate
DataReportal
Male, age 35–44Worldwide · All adults in the global TikTok advertising audience 9.2% of adult ad audience January 2025 Advertising estimate
DataReportal
Female, age 45–54Worldwide · All adults in the global TikTok advertising audience 4.3% of adult ad audience January 2025 Advertising estimate
DataReportal
Male, age 45–54Worldwide · All adults in the global TikTok advertising audience 4.9% of adult ad audience January 2025 Advertising estimate
DataReportal
Female, age 55+Worldwide · All adults in the global TikTok advertising audience 4.1% of adult ad audience January 2025 Advertising estimate
DataReportal
Male, age 55+Worldwide · All adults in the global TikTok advertising audience 4.3% of adult ad audience January 2025 Advertising estimate
DataReportal
Female share of adult ad audienceWorldwide · Global adult advertising audience 44.3% January 2025 Advertising estimate
DataReportal
Male share of adult ad audienceWorldwide · Global adult advertising audience 55.7% January 2025 Advertising estimate
DataReportal

Age also changes how people use TikTok

Younger adults are more likely to get news on TikTok

US adults regularly getting news on TikTok, within each age group · Aug 2025

18–2943%
30–4925%
50–6410%
65+3%

0–100% of each age group.

Source: Pew Research Center

See the news-by-age table
US adults regularly getting news on TikTok · Aug 2025
Measure / scopeReported valueData periodEvidence
Regular news use, US adults aged 18–29United States · US adults within the specified age group 43% 18–24 August 2025 Survey
Pew Research Center
Regular news use, US adults aged 30–49United States · US adults within the specified age group 25% 18–24 August 2025 Survey
Pew Research Center
Regular news use, US adults aged 50–64United States · US adults within the specified age group 10% 18–24 August 2025 Survey
Pew Research Center
Regular news use, US adults aged 65+United States · US adults within the specified age group 3% 18–24 August 2025 Survey
Pew Research Center

Usage, search and news

Daily viewing and searching give creators two useful openings: become part of someone’s routine, or answer a question when they need it.

From scrolling to searching
24%

Use TikTok daily

All US adults · Feb–Mar 2025

49%

Use TikTok for search

Surveyed US consumers · 2026

Sources: Pew Research Center · Adobe Express

See daily-use and search survey details
Daily use and search in US surveys
Measure / scopeReported valueData periodEvidence
US adults who use TikTok dailyUnited States · All US adults, including non-users 24% 24 February–2 March 2025 Survey
Pew Research Center
US consumers who have used TikTok for searchUnited States · Surveyed US consumers 41% 2024 survey Survey
Adobe Express
US consumers who have used TikTok for searchUnited States · Surveyed US consumers 49% 2026 survey Survey
Adobe Express

Adobe lists both January and February as collection months for its 2026 survey. We label that result by year.

TikTok has become a regular news stop

US adults regularly getting news on TikTok

Share of all US adults, by survey year.

20203%
20216%
202210%
202314%
202417%
202520%

Bars start at zero. Exact figures are in the expandable table below.

Source: Pew Research Center

Explore the news survey history
News use on TikTok: survey history
Measure / scopeReported valueData periodEvidence
US adults who regularly get news on TikTokUnited States · US adults 3% Aug – Sept 2020 Survey
Pew Research Center
US adults who regularly get news on TikTokUnited States · US adults 6% Jul – Aug 2021 Survey
Pew Research Center
US adults who regularly get news on TikTokUnited States · US adults 10% Jul – Aug 2022 Survey
Pew Research Center
US adults who regularly get news on TikTokUnited States · US adults 14% Sept – Oct 2023 Survey
Pew Research Center
US adults who regularly get news on TikTokUnited States · US adults 17% Jul – Aug 2024 Survey
Pew Research Center
US adults who regularly get news on TikTokUnited States · US adults 20% Aug 2025 Survey
Pew Research Center

How much time does TikTok take up?

Newer app-use estimates show plenty of attention on TikTok, alongside a slowdown in total US viewing time.

A closer look at US viewing time

Sensor Tower · reported app-use estimates

Time per app user

75 min

Per day in March 2025

Average among US TikTok app users

Total US app time

-12%

Q4 2024 compared with Q4 2023

Change in aggregate hours across users

Sources: Sensor Tower · March 2025 · Sensor Tower · Q4 2024

These newer figures describe reported app use, rather than a forecast. The old series covers annual US adult time on any device; Sensor Tower covers app use over different periods. We can compare the direction, but there isn’t a matching observed series here to score the old forecast.

Explore newer usage figures and the earlier forecast
Newer US app-use estimates
Measure / scopeReported valueData periodEvidence
US TikTok app time per userUnited States · US TikTok app users in Sensor Tower’s estimates 75 minutes per day March 2025 App usage estimate
Sensor Tower
Change in aggregate US TikTok app timeUnited States · US TikTok app users in Sensor Tower’s estimates -12% Q4 2024 vs Q4 2023 App usage estimate
Sensor Tower
Earlier forecast: total daily TikTok time in the US

Million minutes across adult users · June 2023 report. Solid bars: estimates. Dashed bars: forecasts.

2019 estimate684
2020 estimate2,014
2021 estimate3,138
2022 estimate3,997
2023 forecast4,428
2024 forecast4,801
2025 forecast5,190

Bars start at zero. Exact figures are in the expandable table below.

Source: EMARKETER

Total daily minutes across US adult users
Measure / scopeReported valueData periodEvidence
Aggregate US adult daily TikTok timeUnited States · US adult TikTok users; aggregate time 684 million minutes per day 2019 estimate Panel estimate
EMARKETER
Aggregate US adult daily TikTok timeUnited States · US adult TikTok users; aggregate time 2,014 million minutes per day 2020 estimate Panel estimate
EMARKETER
Aggregate US adult daily TikTok timeUnited States · US adult TikTok users; aggregate time 3,138 million minutes per day 2021 estimate Panel estimate
EMARKETER
Aggregate US adult daily TikTok timeUnited States · US adult TikTok users; aggregate time 3,997 million minutes per day 2022 estimate Panel estimate
EMARKETER
Aggregate US adult daily TikTok timeUnited States · US adult TikTok users; aggregate time 4,428 million minutes per day 2023 forecast Forecast
EMARKETER
Aggregate US adult daily TikTok timeUnited States · US adult TikTok users; aggregate time 4,801 million minutes per day 2024 forecast Forecast
EMARKETER
Aggregate US adult daily TikTok timeUnited States · US adult TikTok users; aggregate time 5,190 million minutes per day 2025 forecast Forecast
EMARKETER

The 2023–2025 figures remain forecasts from the June 2023 report. Total time across everyone and time per user answer different questions.

Creator and brand benchmarks

What does a typical video achieve? Start with a study that matches the account type and measure you’re interested in. Here are two recent findings to know.

Views and engagement tell different stories
-31.3%

Change in video views

Metricool’s Jan–Feb 2026 sample compared with Jan–Feb 2025.

3.70%

Engagement per follower

Socialinsider’s 2025 annual average. Includes likes, comments, shares and saves.

Sources: Metricool · Socialinsider

More posting, fewer views per video

Metricool’s 2026 report gives us a newer baseline for active accounts. Average weekly posting rose between the two samples, while average views per video fell.

Posting and views: the 2026 update

Metricool · averages across its studied accounts · January–February in each year

2025

Videos per week
2.25
Views per video
47,884

2026

Videos per week
2.54
Views per video
32,895

Views are rounded here; the table keeps the full values. These are overall averages. The report groups accounts by size and content format, rather than repeating the 2023 personal/business comparison.

Source: Metricool

How long should your videos be?

A newer Buffer analysis points to the same broad opportunity as the earlier Metricool study: give a useful story time to unfold. It compares reach and watch time across video lengths.

Longer videos have room to work

Over one minute versus 30–60 seconds · Buffer’s analysis of 1.1 million TikToks, published March 2025

Higher median reach

+43.2%

More unique viewers in the longer-video group

Higher median watch time

+63.8%

More time watched in the longer-video group

Buffer does not give the collection dates. Its longer group runs from over one minute to ten minutes.

The 2026 picture: Metricool’s average video length stayed close to 46 seconds — 45.76 in Jan–Feb 2025 and 45.94 in Jan–Feb 2026. That report doesn’t repeat the older performance-by-length breakdown.

Sources: Buffer · Metricool

Historical data · 2023–2024

Earlier findings worth keeping in view

These studies still offer useful context for planning your videos, with account-type comparisons and detailed video-length bands. Personal accounts here include creators and personal brands.

Video length and views in 2024

Average views per video, by length · Metricool’s 2024 six-month sample

Personal accounts Professional accounts
1–10 sec
Personal: 11,111
Professional: 14,256
11–30 sec
Personal: 14,455
Professional: 26,817
31–60 sec
Personal: 21,899
Professional: 28,507
1–2 min
Personal: 40,923
Professional: 50,486
2–5 min
Personal: 52,382
Professional: 53,450
5–10 min
Personal: 37,059
Professional: 49,481

Bars start at zero. Views are rounded to whole numbers here; the table keeps the source’s precision.

Source: Metricool

Personal and business accounts in 2023

Metricool · 180-day sample · averages across the studied accounts

Personal accounts

Posts per month
16.59
Views per video
32,108

Business accounts

Posts per month
14.45
Views per video
23,782

Source: Metricool

Explore the benchmark studies and tables
Engagement, posting frequency and views by study
Measure / scopeReported valueData periodEvidence
Brand engagement per follower: annual tableWorldwide · International brand accounts in Socialinsider’s sample 2.50% 2024 calendar year Content sample
SocialinsiderAverage per-post rate. (Likes + comments + shares + saves) / followers × 100, averaged across posts
Sample and limits

70 million posts across Facebook, Instagram, TikTok and X, January 2024–December 2025; TikTok-only base not disclosed.

The annual table gives 3.70% for 2025; the accompanying text gives 3.73%. We use the annual table. Later headline values cover different or unspecified periods.

Brand engagement per follower: annual tableWorldwide · International brand accounts in Socialinsider’s sample 3.70% 2025 calendar year Content sample
SocialinsiderAverage per-post rate. (Likes + comments + shares + saves) / followers × 100, averaged across posts
Sample and limits

70 million posts across Facebook, Instagram, TikTok and X, January 2024–December 2025; TikTok-only base not disclosed.

The annual table gives 3.70% for 2025; the accompanying text gives 3.73%. We use the annual table. Later headline values cover different or unspecified periods.

Business accounts: average monthly postsWorldwide · TikTok accounts connected to Metricool in the sample 14.45 posts per month 2023 study; 180-day sample Content sample
MetricoolMean. Arithmetic mean of posts per account per month
Sample and limits

3,422,461 videos; 85,261 accounts (37,636 personal, 47,625 business); 180 days. Exact start and end dates not disclosed.

Accounts connected to Metricool. The source table gives one more view than the accompanying text; this reference uses the table values.

Personal accounts: average monthly postsWorldwide · TikTok accounts connected to Metricool in the sample 16.59 posts per month 2023 study; 180-day sample Content sample
MetricoolMean. Arithmetic mean of posts per account per month
Sample and limits

3,422,461 videos; 85,261 accounts (37,636 personal, 47,625 business); 180 days. Exact start and end dates not disclosed.

Accounts connected to Metricool. The source table gives one more view than the accompanying text; this reference uses the table values.

Average views: 0–9 secondsWorldwide · Videos in Metricool’s connected-account sample 18,994 views per video 2023 study; 180-day sample Content sample
MetricoolMean. Sum of views / videos in duration band
Sample and limits

3,422,461 videos; 85,261 accounts over 180 days; exact field dates not disclosed.

The study groups existing videos by length. Their topics and audiences also vary. The duration bands follow the source graphic; the HTML table uses account-size labels in error. Later studies use different bands.

Personal average views: 1–10 secondsWorldwide · Videos from connected Metricool accounts 11,110.77 views per video 2024 study; six-month sample Content sample
MetricoolMean. Mean views per video in this account type and duration band
Sample and limits

87,600 accounts; 1,001,817 videos and 73,388 images/carousels. Six months in 2024; exact field dates not stated in PDF.

Accounts connected to Metricool. The duration bands differ from those used in the 2023 study.

Professional average views: 1–10 secondsWorldwide · Videos from connected Metricool accounts 14,256.34 views per video 2024 study; six-month sample Content sample
MetricoolMean. Mean views per video in this account type and duration band
Sample and limits

87,600 accounts; 1,001,817 videos and 73,388 images/carousels. Six months in 2024; exact field dates not stated in PDF.

Accounts connected to Metricool. The duration bands differ from those used in the 2023 study.

Personal average views: 1–2 minutesWorldwide · Videos from connected Metricool accounts 40,923.18 views per video 2024 study; six-month sample Content sample
MetricoolMean. Mean views per video in this account type and duration band
Sample and limits

87,600 accounts; 1,001,817 videos and 73,388 images/carousels. Six months in 2024; exact field dates not stated in PDF.

Accounts connected to Metricool. The duration bands differ from those used in the 2023 study.

Professional average views: 1–2 minutesWorldwide · Videos from connected Metricool accounts 50,486.37 views per video 2024 study; six-month sample Content sample
MetricoolMean. Mean views per video in this account type and duration band
Sample and limits

87,600 accounts; 1,001,817 videos and 73,388 images/carousels. Six months in 2024; exact field dates not stated in PDF.

Accounts connected to Metricool. The duration bands differ from those used in the 2023 study.

Average views: 10–15 secondsWorldwide · Videos in Metricool’s connected-account sample 23,930 views per video 2023 study; 180-day sample Content sample
MetricoolMean. Sum of views / videos in duration band
Sample and limits

3,422,461 videos; 85,261 accounts over 180 days; exact field dates not disclosed.

The study groups existing videos by length. Their topics and audiences also vary. The duration bands follow the source graphic; the HTML table uses account-size labels in error. Later studies use different bands.

Personal average views: 11–30 secondsWorldwide · Videos from connected Metricool accounts 14,455.40 views per video 2024 study; six-month sample Content sample
MetricoolMean. Mean views per video in this account type and duration band
Sample and limits

87,600 accounts; 1,001,817 videos and 73,388 images/carousels. Six months in 2024; exact field dates not stated in PDF.

Accounts connected to Metricool. The duration bands differ from those used in the 2023 study.

Professional average views: 11–30 secondsWorldwide · Videos from connected Metricool accounts 26,816.65 views per video 2024 study; six-month sample Content sample
MetricoolMean. Mean views per video in this account type and duration band
Sample and limits

87,600 accounts; 1,001,817 videos and 73,388 images/carousels. Six months in 2024; exact field dates not stated in PDF.

Accounts connected to Metricool. The duration bands differ from those used in the 2023 study.

Average views: 16–29 secondsWorldwide · Videos in Metricool’s connected-account sample 28,863 views per video 2023 study; 180-day sample Content sample
MetricoolMean. Sum of views / videos in duration band
Sample and limits

3,422,461 videos; 85,261 accounts over 180 days; exact field dates not disclosed.

The study groups existing videos by length. Their topics and audiences also vary. The duration bands follow the source graphic; the HTML table uses account-size labels in error. Later studies use different bands.

Personal average views: 2–5 minutesWorldwide · Videos from connected Metricool accounts 52,381.72 views per video 2024 study; six-month sample Content sample
MetricoolMean. Mean views per video in this account type and duration band
Sample and limits

87,600 accounts; 1,001,817 videos and 73,388 images/carousels. Six months in 2024; exact field dates not stated in PDF.

Accounts connected to Metricool. The duration bands differ from those used in the 2023 study.

Professional average views: 2–5 minutesWorldwide · Videos from connected Metricool accounts 53,449.72 views per video 2024 study; six-month sample Content sample
MetricoolMean. Mean views per video in this account type and duration band
Sample and limits

87,600 accounts; 1,001,817 videos and 73,388 images/carousels. Six months in 2024; exact field dates not stated in PDF.

Accounts connected to Metricool. The duration bands differ from those used in the 2023 study.

Average views: 30–53 secondsWorldwide · Videos in Metricool’s connected-account sample 30,733 views per video 2023 study; 180-day sample Content sample
MetricoolMean. Sum of views / videos in duration band
Sample and limits

3,422,461 videos; 85,261 accounts over 180 days; exact field dates not disclosed.

The study groups existing videos by length. Their topics and audiences also vary. The duration bands follow the source graphic; the HTML table uses account-size labels in error. Later studies use different bands.

Personal average views: 31–60 secondsWorldwide · Videos from connected Metricool accounts 21,898.96 views per video 2024 study; six-month sample Content sample
MetricoolMean. Mean views per video in this account type and duration band
Sample and limits

87,600 accounts; 1,001,817 videos and 73,388 images/carousels. Six months in 2024; exact field dates not stated in PDF.

Accounts connected to Metricool. The duration bands differ from those used in the 2023 study.

Professional average views: 31–60 secondsWorldwide · Videos from connected Metricool accounts 28,506.59 views per video 2024 study; six-month sample Content sample
MetricoolMean. Mean views per video in this account type and duration band
Sample and limits

87,600 accounts; 1,001,817 videos and 73,388 images/carousels. Six months in 2024; exact field dates not stated in PDF.

Accounts connected to Metricool. The duration bands differ from those used in the 2023 study.

Personal average views: 5–10 minutesWorldwide · Videos from connected Metricool accounts 37,058.51 views per video 2024 study; six-month sample Content sample
MetricoolMean. Mean views per video in this account type and duration band
Sample and limits

87,600 accounts; 1,001,817 videos and 73,388 images/carousels. Six months in 2024; exact field dates not stated in PDF.

Accounts connected to Metricool. The duration bands differ from those used in the 2023 study.

Professional average views: 5–10 minutesWorldwide · Videos from connected Metricool accounts 49,480.88 views per video 2024 study; six-month sample Content sample
MetricoolMean. Mean views per video in this account type and duration band
Sample and limits

87,600 accounts; 1,001,817 videos and 73,388 images/carousels. Six months in 2024; exact field dates not stated in PDF.

Accounts connected to Metricool. The duration bands differ from those used in the 2023 study.

Average views: 54+ secondsWorldwide · Videos in Metricool’s connected-account sample 38,526 views per video 2023 study; 180-day sample Content sample
MetricoolMean. Sum of views / videos in duration band
Sample and limits

3,422,461 videos; 85,261 accounts over 180 days; exact field dates not disclosed.

The study groups existing videos by length. Their topics and audiences also vary. The duration bands follow the source graphic; the HTML table uses account-size labels in error. Later studies use different bands.

Reported change in video viewsWorldwide · Metricool’s worldwide TikTok account sample -31.30% January–February 2026 vs January–February 2025 Content sample
MetricoolSource-reported change in average views. (2026 mean / 2025 mean − 1) × 100
Sample and limits

2,314,756 posts from more than 92,000 accounts across the two January–February windows.

Compare the two named January–February windows. The full report gives absolute means, but does not establish a matched-account panel. Accounts with no publications and posts with zero impressions or zero interactions were excluded.

Business accounts: average video viewsWorldwide · TikTok accounts connected to Metricool in the sample 23,782 views per video 2023 study; 180-day sample Content sample
MetricoolMean. Arithmetic mean of views per video
Sample and limits

3,422,461 videos; 85,261 accounts (37,636 personal, 47,625 business); 180 days. Exact start and end dates not disclosed.

Accounts connected to Metricool. The source table gives one more view than the accompanying text; this reference uses the table values.

Personal accounts: average video viewsWorldwide · TikTok accounts connected to Metricool in the sample 32,108 views per video 2023 study; 180-day sample Content sample
MetricoolMean. Arithmetic mean of views per video
Sample and limits

3,422,461 videos; 85,261 accounts (37,636 personal, 47,625 business); 180 days. Exact start and end dates not disclosed.

Accounts connected to Metricool. The source table gives one more view than the accompanying text; this reference uses the table values.

Average videos published per weekWorldwide · Metricool’s worldwide TikTok account sample 2.25 videos per week January–February 2025 Content sample
MetricoolMean. Source-reported average videos per week
Sample and limits

2,314,756 posts from more than 92,000 accounts across January–February 2025 and 2026.

Metricool-connected accounts; accounts without publications and posts with zero impressions or zero interactions were excluded. Outliers retained. The study compares two samples, not a stated matched-account panel.

Average views per videoWorldwide · Metricool’s worldwide TikTok account sample 47,883.74 views per video January–February 2025 Content sample
MetricoolMean. Arithmetic mean of video views
Sample and limits

2,314,756 posts from more than 92,000 accounts across January–February 2025 and 2026.

Metricool-connected accounts; accounts without publications and posts with zero impressions or zero interactions were excluded. Outliers retained. The study compares two samples, not a stated matched-account panel.

Average video lengthWorldwide · Metricool’s worldwide TikTok account sample 45.76 seconds January–February 2025 Content sample
MetricoolMean. Arithmetic mean of video duration in seconds
Sample and limits

2,314,756 posts from more than 92,000 accounts across January–February 2025 and 2026.

Metricool-connected accounts; accounts without publications and posts with zero impressions or zero interactions were excluded. Outliers retained. The study compares two samples, not a stated matched-account panel.

Average videos published per weekWorldwide · Metricool’s worldwide TikTok account sample 2.54 videos per week January–February 2026 Content sample
MetricoolMean. Source-reported average videos per week
Sample and limits

2,314,756 posts from more than 92,000 accounts across January–February 2025 and 2026.

Metricool-connected accounts; accounts without publications and posts with zero impressions or zero interactions were excluded. Outliers retained. The study compares two samples, not a stated matched-account panel.

Average views per videoWorldwide · Metricool’s worldwide TikTok account sample 32,895.07 views per video January–February 2026 Content sample
MetricoolMean. Arithmetic mean of video views
Sample and limits

2,314,756 posts from more than 92,000 accounts across January–February 2025 and 2026.

Metricool-connected accounts; accounts without publications and posts with zero impressions or zero interactions were excluded. Outliers retained. The study compares two samples, not a stated matched-account panel.

Average video lengthWorldwide · Metricool’s worldwide TikTok account sample 45.94 seconds January–February 2026 Content sample
MetricoolMean. Arithmetic mean of video duration in seconds
Sample and limits

2,314,756 posts from more than 92,000 accounts across January–February 2025 and 2026.

Metricool-connected accounts; accounts without publications and posts with zero impressions or zero interactions were excluded. Outliers retained. The study compares two samples, not a stated matched-account panel.

Over-one-minute videos: higher median reachNot specified · TikTok videos in Buffer’s 1.1-million-video analysis 43.2% higher median reach Study published March 2025; collection dates not disclosed Content sample
BufferRelative difference between group medians. (Median for over-60-second videos / median for 30–60-second videos − 1) × 100
Sample and limits

1.1 million TikTok videos; collection period not disclosed.

Different length groups contain different videos and topics. Longer group covers over 60 seconds through 10 minutes. Publication year is not an observation year; these medians are distinct from Metricool’s mean view counts.

Over-one-minute videos: higher median watch timeNot specified · TikTok videos in Buffer’s 1.1-million-video analysis 63.8% higher median watch time Study published March 2025; collection dates not disclosed Content sample
BufferRelative difference between group medians. (Median for over-60-second videos / median for 30–60-second videos − 1) × 100
Sample and limits

1.1 million TikTok videos; collection period not disclosed.

Different length groups contain different videos and topics. Longer group covers over 60 seconds through 10 minutes. Publication year is not an observation year; these medians are distinct from Metricool’s mean view counts.

Socialinsider’s annual table gives 3.70% for 2025; its accompanying text gives 3.73%. We use the table value. The linked statistics include the sample and formula for each study.

Understand your own numbers

What do you want your next video to do? Pick the numbers that help you answer that question.

Views

How many plays a video gets.

Compare similar posts at the same age.

Interactions

Likes, comments, shares and saves.

See which videos get people to respond.

Reach

Unique accounts reached.

Find this in your account analytics.

Watch time

How long people stay.

Use retention to find where viewers leave.

Sales and enquiries

The next step for your business.

Track orders, clicks or messages alongside your content.
Same video. Two ways to measure engagement.

Example: 10 likes + 2 comments + 3 shares = 15 interactions. Saves excluded.

Engagement / view

15%

15 interactions ÷ 100 views × 100

Engagement / follower

50%

15 interactions ÷ 30 followers × 100

The same 15 interactions produce different rates because the comparison changes.

Spending and shopping on TikTok

In-app purchases and TikTok Shop sales show two different sides of spending. Here’s what each figure covers.

Two ways people spend
$15B

Lifetime in-app spending

Milestone reported in August 2024. TikTok, Douyin and musical.ly combined, through the App Store and Google Play.

Sensor Tower

US TikTok Shop sales

2025 forecast
$15.82B
2026 forecast
>$20B

Product sales through TikTok Shop. Forecasts published in December 2025.

EMARKETER

Sources: Sensor Tower · EMARKETER

See spending figures and source details
In-app spending and US TikTok Shop sales forecasts
Measure / scopeReported valueData periodEvidence
Cumulative consumer in-app spending milestoneWorldwide · Consumer spending through Apple App Store and Google Play 15 billion USD Milestone reported August 2024 Panel estimate
Sensor Tower
US TikTok Shop sales forecastUnited States · US sales through TikTok Shop 15.82 billion USD 2025 forecast, published December 2025 Forecast
EMARKETER
US TikTok Shop sales forecastUnited States · US sales through TikTok Shop 20 billion USD (more than) 2026 forecast, published December 2025 Forecast
EMARKETER

Moderation by quarter

TikTok publishes quarterly figures for videos, accounts and interactions removed or prevented. The chart shows the scale of video removals from 2024 onwards.

Videos removed each quarter

TikTok’s reported counts, including videos later restored. Each bar covers one quarter.

Q1 2024167.0M
Q2 2024178.8M
Q3 2024147.9M
Q4 2024153.1M
Q1 2025211.2M
Q2 2025189.6M
Q3 2025204.5M
Q4 2025175.3M
Q1 2026184.0M

Bars start at zero. Counts rounded to millions. Exact figures are in the expandable table below.

Source: TikTok

Explore enforcement categories and quarterly data
TikTok’s quarterly enforcement reports
Measure / scopeReported valueData periodEvidence
Videos removed by automationWorldwide · TikTok worldwide enforcement actions 3,370,913 videos Q3 2020 Company disclosure
TikTok
Videos removedWorldwide · TikTok worldwide enforcement actions 43,086,543 videos Q3 2020 Company disclosure
TikTok
Videos removed by automationWorldwide · TikTok worldwide enforcement actions 4,923,971 videos Q4 2020 Company disclosure
TikTok
Videos removedWorldwide · TikTok worldwide enforcement actions 46,112,104 videos Q4 2020 Company disclosure
TikTok
Fake accounts removed: spam categoryWorldwide · TikTok worldwide enforcement actions 2,409,163 accounts Q1 2021 Company disclosure
TikTok
Videos removed by automationWorldwide · TikTok worldwide enforcement actions 8,832,345 videos Q1 2021 Company disclosure
TikTok
Videos removedWorldwide · TikTok worldwide enforcement actions 61,951,327 videos Q1 2021 Company disclosure
TikTok
Fake accounts removed: spam categoryWorldwide · TikTok worldwide enforcement actions 1,653,892 accounts Q2 2021 Company disclosure
TikTok
Fake follow requests preventedWorldwide · TikTok worldwide enforcement actions 632,416,873 requests Q2 2021 Company disclosure
TikTok
Fake likes preventedWorldwide · TikTok worldwide enforcement actions 9,612,942,242 likes Q2 2021 Company disclosure
TikTok
Videos removed by automationWorldwide · TikTok worldwide enforcement actions 16,957,950 videos Q2 2021 Company disclosure
TikTok
Videos removedWorldwide · TikTok worldwide enforcement actions 81,518,334 videos Q2 2021 Company disclosure
TikTok
Fake accounts removed: spam categoryWorldwide · TikTok worldwide enforcement actions 1,728,621 accounts Q3 2021 Company disclosure
TikTok
Fake follow requests preventedWorldwide · TikTok worldwide enforcement actions 2,078,453,724 requests Q3 2021 Company disclosure
TikTok
Fake likes preventedWorldwide · TikTok worldwide enforcement actions 16,594,976,202 likes Q3 2021 Company disclosure
TikTok
Videos removed by automationWorldwide · TikTok worldwide enforcement actions 31,009,160 videos Q3 2021 Company disclosure
TikTok
Videos removedWorldwide · TikTok worldwide enforcement actions 91,445,802 videos Q3 2021 Company disclosure
TikTok
Fake accounts removed: spam categoryWorldwide · TikTok worldwide enforcement actions 6,077,046 accounts Q4 2021 Company disclosure
TikTok
Fake follow requests preventedWorldwide · TikTok worldwide enforcement actions 2,794,306,196 requests Q4 2021 Company disclosure
TikTok
Fake likes preventedWorldwide · TikTok worldwide enforcement actions 11,917,679,868 likes Q4 2021 Company disclosure
TikTok
Videos removed by automationWorldwide · TikTok worldwide enforcement actions 28,389,936 videos Q4 2021 Company disclosure
TikTok
Videos removedWorldwide · TikTok worldwide enforcement actions 85,794,222 videos Q4 2021 Company disclosure
TikTok
Fake accounts removed: spam categoryWorldwide · TikTok worldwide enforcement actions 20,890,519 accounts Q1 2022 Company disclosure
TikTok
Fake follow requests preventedWorldwide · TikTok worldwide enforcement actions 4,762,680,655 requests Q1 2022 Company disclosure
TikTok
Fake likes preventedWorldwide · TikTok worldwide enforcement actions 17,585,235,916 likes Q1 2022 Company disclosure
TikTok
Videos removed by automationWorldwide · TikTok worldwide enforcement actions 34,726,592 videos Q1 2022 Company disclosure
TikTok
Videos removedWorldwide · TikTok worldwide enforcement actions 102,305,516 videos Q1 2022 Company disclosure
TikTok
Fake accounts removed: spam categoryWorldwide · TikTok worldwide enforcement actions 33,632,058 accounts Q2 2022 Company disclosure
TikTok
Fake follow requests preventedWorldwide · TikTok worldwide enforcement actions 9,898,396,178 requests Q2 2022 Company disclosure
TikTok
Fake likes preventedWorldwide · TikTok worldwide enforcement actions 14,651,421,022 likes Q2 2022 Company disclosure
TikTok
Videos removed by automationWorldwide · TikTok worldwide enforcement actions 48,011,571 videos Q2 2022 Company disclosure
TikTok
Videos removedWorldwide · TikTok worldwide enforcement actions 113,809,300 videos Q2 2022 Company disclosure
TikTok
Fake accounts removed: spam categoryWorldwide · TikTok worldwide enforcement actions 50,963,108 accounts Q3 2022 Company disclosure
TikTok
Fake follow requests preventedWorldwide · TikTok worldwide enforcement actions 8,035,218,300 requests Q3 2022 Company disclosure
TikTok
Fake likes preventedWorldwide · TikTok worldwide enforcement actions 5,481,149,327 likes Q3 2022 Company disclosure
TikTok
Videos removed by automationWorldwide · TikTok worldwide enforcement actions 53,287,839 videos Q3 2022 Company disclosure
TikTok
Videos removedWorldwide · TikTok worldwide enforcement actions 110,954,663 videos Q3 2022 Company disclosure
TikTok
Fake accounts removed: spam categoryWorldwide · TikTok worldwide enforcement actions 54,453,610 accounts Q4 2022 Company disclosure
TikTok
Fake follow requests preventedWorldwide · TikTok worldwide enforcement actions 7,476,505,410 requests Q4 2022 Company disclosure
TikTok
Fake likes preventedWorldwide · TikTok worldwide enforcement actions 10,179,734,085 likes Q4 2022 Company disclosure
TikTok
Videos removed by automationWorldwide · TikTok worldwide enforcement actions 46,836,047 videos Q4 2022 Company disclosure
TikTok
Videos removedWorldwide · TikTok worldwide enforcement actions 85,680,819 videos Q4 2022 Company disclosure
TikTok
Fake accounts removed: spam categoryWorldwide · TikTok worldwide enforcement actions 51,298,135 accounts Q1 2023 Company disclosure
TikTok
Fake follow requests preventedWorldwide · TikTok worldwide enforcement actions 6,808,118,595 requests Q1 2023 Company disclosure
TikTok
Fake likes preventedWorldwide · TikTok worldwide enforcement actions 8,390,200,078 likes Q1 2023 Company disclosure
TikTok
Videos removed by automationWorldwide · TikTok worldwide enforcement actions 53,494,911 videos Q1 2023 Company disclosure
TikTok
Videos removedWorldwide · TikTok worldwide enforcement actions 91,003,510 videos Q1 2023 Company disclosure
TikTok
Fake accounts removed: spam categoryWorldwide · TikTok worldwide enforcement actions 43,154,318 accounts Q2 2023 Company disclosure
TikTok
Suspected under-13 accounts removedWorldwide · TikTok worldwide enforcement actions 18,823,040 accounts Q2 2023 Company disclosure
TikTok
Fake follow requests preventedWorldwide · TikTok worldwide enforcement actions 21,535,156,596 requests Q2 2023 Company disclosure
TikTok
Fake likes preventedWorldwide · TikTok worldwide enforcement actions 5,306,184,562 likes Q2 2023 Company disclosure
TikTok
Videos removed by automationWorldwide · TikTok worldwide enforcement actions 66,440,775 videos Q2 2023 Company disclosure
TikTok
Videos removedWorldwide · TikTok worldwide enforcement actions 106,476,032 videos Q2 2023 Company disclosure
TikTok
Fake accounts removed: spam categoryWorldwide · TikTok worldwide enforcement actions 73,571,022 accounts Q3 2023 Company disclosure
TikTok
Suspected under-13 accounts removedWorldwide · TikTok worldwide enforcement actions 20,864,857 accounts Q3 2023 Company disclosure
TikTok
Fake follow requests preventedWorldwide · TikTok worldwide enforcement actions 7,275,873,796 requests Q3 2023 Company disclosure
TikTok
Fake likes preventedWorldwide · TikTok worldwide enforcement actions 7,809,923,173 likes Q3 2023 Company disclosure
TikTok
Videos removed by automationWorldwide · TikTok worldwide enforcement actions 88,721,552 videos Q3 2023 Company disclosure
TikTok
Videos removedWorldwide · TikTok worldwide enforcement actions 136,530,418 videos Q3 2023 Company disclosure
TikTok
Fake accounts removed: safety categoryWorldwide · TikTok worldwide enforcement actions 8,371,593 accounts Q4 2023 Company disclosure
TikTok
Suspected under-13 accounts removedWorldwide · TikTok worldwide enforcement actions 19,848,855 accounts Q4 2023 Company disclosure
TikTok
Fake follow requests preventedWorldwide · TikTok worldwide enforcement actions 4,890,009,711 requests Q4 2023 Company disclosure
TikTok
Fake likes preventedWorldwide · TikTok worldwide enforcement actions 22,529,996,669 likes Q4 2023 Company disclosure
TikTok
Videos removed by automationWorldwide · TikTok worldwide enforcement actions 128,300,584 videos Q4 2023 Company disclosure
TikTok
Videos removedWorldwide · TikTok worldwide enforcement actions 176,461,963 videos Q4 2023 Company disclosure
TikTok
Fake accounts removed: safety categoryWorldwide · TikTok worldwide enforcement actions 5,439,054 accounts Q1 2024 Company disclosure
TikTok
Fake accounts removed: spam categoryWorldwide · TikTok worldwide enforcement actions 165,623,182 accounts Q1 2024 Company disclosure
TikTok
Suspected under-13 accounts removedWorldwide · TikTok worldwide enforcement actions 21,639,414 accounts Q1 2024 Company disclosure
TikTok
Fake follow requests preventedWorldwide · TikTok worldwide enforcement actions 6,058,733,077 requests Q1 2024 Company disclosure
TikTok
Fake likes preventedWorldwide · TikTok worldwide enforcement actions 23,588,559,185 likes Q1 2024 Company disclosure
TikTok
Videos removed by automationWorldwide · TikTok worldwide enforcement actions 129,335,793 videos Q1 2024 Company disclosure
TikTok
Videos removedWorldwide · TikTok worldwide enforcement actions 166,997,307 videos Q1 2024 Company disclosure
TikTok
Fake accounts removed: safety categoryWorldwide · TikTok worldwide enforcement actions 3,660,631 accounts Q2 2024 Company disclosure
TikTok
Fake accounts removed: spam categoryWorldwide · TikTok worldwide enforcement actions 205,021,245 accounts Q2 2024 Company disclosure
TikTok
Suspected under-13 accounts removedWorldwide · TikTok worldwide enforcement actions 20,216,580 accounts Q2 2024 Company disclosure
TikTok
Fake follow requests preventedWorldwide · TikTok worldwide enforcement actions 9,271,959,853 requests Q2 2024 Company disclosure
TikTok
Fake likes preventedWorldwide · TikTok worldwide enforcement actions 12,423,500,527 likes Q2 2024 Company disclosure
TikTok
Videos removed by automationWorldwide · TikTok worldwide enforcement actions 144,430,133 videos Q2 2024 Company disclosure
TikTok
Videos removedWorldwide · TikTok worldwide enforcement actions 178,827,465 videos Q2 2024 Company disclosure
TikTok
Fake accounts removed: safety categoryWorldwide · TikTok worldwide enforcement actions 2,706,613 accounts Q3 2024 Company disclosure
TikTok
Fake accounts removed: spam categoryWorldwide · TikTok worldwide enforcement actions 184,602,732 accounts Q3 2024 Company disclosure
TikTok
Suspected under-13 accounts removedWorldwide · TikTok worldwide enforcement actions 24,304,797 accounts Q3 2024 Company disclosure
TikTok
Fake follow requests preventedWorldwide · TikTok worldwide enforcement actions 8,952,042,374 requests Q3 2024 Company disclosure
TikTok
Fake likes preventedWorldwide · TikTok worldwide enforcement actions 8,440,005,825 likes Q3 2024 Company disclosure
TikTok
Videos removed by automationWorldwide · TikTok worldwide enforcement actions 118,268,578 videos Q3 2024 Company disclosure
TikTok
Videos removedWorldwide · TikTok worldwide enforcement actions 147,875,561 videos Q3 2024 Company disclosure
TikTok
Fake accounts removed: safety categoryWorldwide · TikTok worldwide enforcement actions 3,174,017 accounts Q4 2024 Company disclosure
TikTok
Fake accounts removed: spam categoryWorldwide · TikTok worldwide enforcement actions 182,165,505 accounts Q4 2024 Company disclosure
TikTok
Suspected under-13 accounts removedWorldwide · TikTok worldwide enforcement actions 20,564,571 accounts Q4 2024 Company disclosure
TikTok
Fake follow requests preventedWorldwide · TikTok worldwide enforcement actions 9,708,469,064 requests Q4 2024 Company disclosure
TikTok
Fake likes preventedWorldwide · TikTok worldwide enforcement actions 10,471,784,647 likes Q4 2024 Company disclosure
TikTok
Videos removed by automationWorldwide · TikTok worldwide enforcement actions 124,556,442 videos Q4 2024 Company disclosure
TikTok
Videos removedWorldwide · TikTok worldwide enforcement actions 153,062,903 videos Q4 2024 Company disclosure
TikTok
Fake accounts removed: safety categoryWorldwide · TikTok worldwide enforcement actions 1,666,730 accounts Q1 2025 Company disclosure
TikTok
Fake accounts removed: spam categoryWorldwide · TikTok worldwide enforcement actions 71,434,290 accounts Q1 2025 Company disclosure
TikTok
Suspected under-13 accounts removedWorldwide · TikTok worldwide enforcement actions 21,439,757 accounts Q1 2025 Company disclosure
TikTok
Fake follow requests preventedWorldwide · TikTok worldwide enforcement actions 8,077,403,705 requests Q1 2025 Company disclosure
TikTok
Fake likes preventedWorldwide · TikTok worldwide enforcement actions 6,023,528,451 likes Q1 2025 Company disclosure
TikTok
Videos removed by automationWorldwide · TikTok worldwide enforcement actions 184,378,987 videos Q1 2025 Company disclosure
TikTok
Videos removedWorldwide · TikTok worldwide enforcement actions 211,193,115 videos Q1 2025 Company disclosure
TikTok
Fake accounts removed: safety categoryWorldwide · TikTok worldwide enforcement actions 253,418 accounts Q2 2025 Company disclosure
TikTok
Fake accounts removed: spam categoryWorldwide · TikTok worldwide enforcement actions 76,738,242 accounts Q2 2025 Company disclosure
TikTok
Suspected under-13 accounts removedWorldwide · TikTok worldwide enforcement actions 25,904,708 accounts Q2 2025 Company disclosure
TikTok
Fake follow requests preventedWorldwide · TikTok worldwide enforcement actions 9,097,771,219 requests Q2 2025 Company disclosure
TikTok
Fake likes preventedWorldwide · TikTok worldwide enforcement actions 5,531,313,026 likes Q2 2025 Company disclosure
TikTok
Videos removed by automationWorldwide · TikTok worldwide enforcement actions 163,962,241 videos Q2 2025 Company disclosure
TikTok
Videos removedWorldwide · TikTok worldwide enforcement actions 189,578,228 videos Q2 2025 Company disclosure
TikTok
Fake accounts removed: safety categoryWorldwide · TikTok worldwide enforcement actions 428,786 accounts Q3 2025 Company disclosure
TikTok
Fake accounts removed: spam categoryWorldwide · TikTok worldwide enforcement actions 118,189,613 accounts Q3 2025 Company disclosure
TikTok
Suspected under-13 accounts removedWorldwide · TikTok worldwide enforcement actions 22,226,542 accounts Q3 2025 Company disclosure
TikTok
Fake follow requests preventedWorldwide · TikTok worldwide enforcement actions 7,139,533,355 requests Q3 2025 Company disclosure
TikTok
Fake likes preventedWorldwide · TikTok worldwide enforcement actions 5,961,083,041 likes Q3 2025 Company disclosure
TikTok
Videos removed by automationWorldwide · TikTok worldwide enforcement actions 186,608,081 videos Q3 2025 Company disclosure
TikTok
Videos removedWorldwide · TikTok worldwide enforcement actions 204,534,932 videos Q3 2025 Company disclosure
TikTok
Fake accounts removed: safety categoryWorldwide · TikTok worldwide enforcement actions 1,437,977 accounts Q4 2025 Company disclosure
TikTok
Fake accounts removed: spam categoryWorldwide · TikTok worldwide enforcement actions 146,278,541 accounts Q4 2025 Company disclosure
TikTok
Suspected under-13 accounts removedWorldwide · TikTok worldwide enforcement actions 23,875,879 accounts Q4 2025 Company disclosure
TikTok
Fake follow requests preventedWorldwide · TikTok worldwide enforcement actions 7,906,932,746 requests Q4 2025 Company disclosure
TikTok
Fake likes preventedWorldwide · TikTok worldwide enforcement actions 6,741,171,670 likes Q4 2025 Company disclosure
TikTok
Videos removed by automationWorldwide · TikTok worldwide enforcement actions 152,580,933 videos Q4 2025 Company disclosure
TikTok
Videos removedWorldwide · TikTok worldwide enforcement actions 175,302,085 videos Q4 2025 Company disclosure
TikTok
Fake accounts removed: safety categoryWorldwide · TikTok worldwide enforcement actions 2,860,632 accounts Q1 2026 Company disclosure
TikTok
Fake accounts removed: spam categoryWorldwide · TikTok worldwide enforcement actions 83,428,073 accounts Q1 2026 Company disclosure
TikTok
Suspected under-13 accounts removedWorldwide · TikTok worldwide enforcement actions 25,764,372 accounts Q1 2026 Company disclosure
TikTok
Fake follow requests preventedWorldwide · TikTok worldwide enforcement actions 5,979,079,449 requests Q1 2026 Company disclosure
TikTok
Fake likes preventedWorldwide · TikTok worldwide enforcement actions 3,478,750,201 likes Q1 2026 Company disclosure
TikTok
Videos removed by AI ModerationWorldwide · TikTok worldwide enforcement actions 30,149,202 videos Q1 2026 Company disclosure
TikTok
Videos removed by automationWorldwide · TikTok worldwide enforcement actions 147,864,952 videos Q1 2026 Company disclosure
TikTok
Videos removedWorldwide · TikTok worldwide enforcement actions 184,012,576 videos Q1 2026 Company disclosure
TikTok

This release includes all 2025 quarters and Q1 2026. Download TikTok’s original tables (ZIP).

Common questions

A few more things worth knowing when you use these numbers.

Why do TikTok user counts differ?

Each count answers a different question. Monthly active users describe people or accounts using the platform during a month. Advertising reach estimates the accounts advertisers could reach. Surveys ask a sample of people about their habits. Check the audience, country and date beside a number to find the right comparison.

Which engagement rate should I use?

Use engagement per view to compare how often plays lead to reactions. Use engagement per follower to compare interactions with the size of your following. Keep the same formula and post age across your comparisons. Try both in the engagement calculator.

Can an engagement rate go above 100%?

Yes, especially when you divide by followers. People who don’t follow you can interact, and one person can leave a like, comment and share. The result counts actions relative to your follower total. The calculator shows which actions go into the rate.

Why does a 2026 report use figures from 2025?

Research takes time to collect and publish. An annual report released in 2026 often looks back at 2025. Some “Digital 2026” country reports were also published in late 2025. Use the date beside the figure to see the period it describes.

How big is TikTok’s audience in Europe?

TikTok announced more than 200 million monthly active recipients across 32 European countries in September 2025. This regional milestone is part of the wider global audience. See the announcement and definition.

Do these figures include Douyin?

The TikTok audience figures exclude Douyin, its separate sister app in China. The country comparison explains the distinction. The lifetime in-app spending figure does combine TikTok, Douyin and musical.ly, as its label shows.

Are TikTok Shop sales the same as TikTok’s revenue?

Shop sales describe the value of products sold through the marketplace. Revenue describes money earned by a business. Fees, advertising income, product sales and creator earnings are different measures, so choose the one that matches your question.

What’s the difference between a mean and a median?

A mean adds all the results and divides by how many there are. A median is the middle result when they’re put in order. A few very popular videos can pull a mean upwards. When you compare studies, use the same kind of average.

Can I compare two different engagement studies?

Start with the formula, account group and period. A study counting saves and dividing by followers answers a different question from one dividing likes and comments by views. The benchmark explorer puts those details next to each result.

Where do these statistics come from?

Celebian brings together research from publishers such as Pew Research Center, DataReportal and Metricool, alongside TikTok’s own reports. We explain the findings and link to the original work. Browse the references to explore a study further.

Can I cite or download a statistic?

Yes. Open the fact finder and choose “Copy citation” or “Link to this fact”. You can download the available data as a CSV, with dates and source links included. Adobe survey figures are linked to the original report.

Find a statistic

Looking for a specific figure? Search by topic, country or keyword. You’ll see the latest figure for each measure; include earlier observations to explore its history.

224 statistics available. Use the filters to narrow your search.

Download all available history (CSV). Adobe survey figures are available through the source links.

Statistics, definitions and sources
Statistic and scopeValue / periodSource and methods
European monthly active recipients milestoneEurope (32 countries) · Monthly active recipients in 32 named European countriesLink to this fact 200 million recipients (more than)Milestone announced 2025-09-05Company disclosure TikTok: TikTok’s community in Europe tops 200 million
About this statistic

Company Monthly Active Recipients disclosure for EU countries plus Iceland, Liechtenstein, Norway, Switzerland and the UK. Uses the methodology of its EU DSA disclosures; not the global audience.

The date is when TikTok announced the milestone; the measurement interval is not stated. Monthly activity differs from adult advertising reach, and this figure does not describe later years.

Scope: TikTok. Age: Not restricted to adults. Table: Opening paragraph and scope footnote.

Published: 2025-09-05.

TikTok, TikTok’s community in Europe tops 200 million. European monthly active recipients milestone: 200 million recipients (more than). Monthly active recipients in 32 named European countries; Europe (32 countries); Milestone announced 2025-09-05. https://newsroom.tiktok.com/tiktok-community-in-europe-tops-200-million?lang=en-150 Reference: https://celebian.com/tiktok-statistics#fact-europe-monthly-2025

Potential adult advertising reachWorldwide · Adults reachable through TikTok advertising toolsLink to this fact 1.56 billion accountsJanuary 2024Advertising estimate DataReportal: Digital 2024 global overview
About this statistic

Published estimate of TikTok advertising reach among adults in covered markets; excludes Douyin.

Accounts available through TikTok’s adult advertising tools. Country coverage and reporting methods can change between snapshots.

Scope: TikTok. Age: 18+. Table: TikTok advertising audience.

Published: 2024-01-31.

DataReportal, Digital 2024 global overview. Potential adult advertising reach: 1.56 billion accounts. Adults reachable through TikTok advertising tools; Worldwide; January 2024. https://datareportal.com/reports/digital-2024-global-overview-report Reference: https://celebian.com/tiktok-statistics#fact-global-ad-reach-2024

Potential adult advertising reachWorldwide · Adults reachable through TikTok advertising toolsLink to this fact 1.59 billion accountsJanuary 2025Advertising estimate DataReportal: Digital 2025 global overview
About this statistic

Published estimate of TikTok advertising reach among adults in covered markets; excludes Douyin.

Accounts available through TikTok’s adult advertising tools. Country coverage and reporting methods can change between snapshots.

Scope: TikTok. Age: 18+. Table: TikTok advertising audience.

Published: 2025-02-05.

DataReportal, Digital 2025 global overview. Potential adult advertising reach: 1.59 billion accounts. Adults reachable through TikTok advertising tools; Worldwide; January 2025. https://datareportal.com/reports/digital-2025-global-overview-report Reference: https://celebian.com/tiktok-statistics#fact-global-ad-reach-2025

Potential adult advertising reachWorldwide · Adults reachable through TikTok advertising toolsLink to this fact 2.21 billion accountsApril 2026Advertising estimate DataReportal: Digital 2026 mid-year global update
About this statistic

Published estimate of TikTok advertising reach among adults in covered markets; excludes Douyin.

Accounts available through TikTok’s adult advertising tools. Country coverage and reporting methods can change between snapshots.

Scope: TikTok. Age: 18+. Table: TikTok advertising audience.

Published: 2026-04-22.

DataReportal, Digital 2026 mid-year global update. Potential adult advertising reach: 2.21 billion accounts. Adults reachable through TikTok advertising tools; Worldwide; April 2026. https://datareportal.com/reports/digital-2026-mid-year-global-update-report/ Reference: https://celebian.com/tiktok-statistics#fact-global-ad-reach-2026

Global monthly community milestoneWorldwide · People coming to TikTok monthly, as described by TikTokLink to this fact 1 billion people (more than)Milestone announced 2021-09-27Company disclosure TikTok: Thanks a billion!
About this statistic

Company disclosure of its global monthly community. No precise measurement window or deduplication method in announcement.

The date is when TikTok announced the milestone; the measurement interval is not stated. Monthly activity differs from adult advertising reach, and this figure does not describe later years.

Scope: TikTok. Age: Not restricted to adults. Table: Opening paragraph and scope footnote.

Published: 2021-09-27.

TikTok, Thanks a billion!. Global monthly community milestone: 1 billion people (more than). People coming to TikTok monthly, as described by TikTok; Worldwide; Milestone announced 2021-09-27. https://newsroom.tiktok.com/thanks-a-billion-anz?lang=en-AU Reference: https://celebian.com/tiktok-statistics#fact-global-monthly-2021

US adults who say they use TikTokUnited States · US adultsLink to this fact 37%5 February–18 June 2025Survey Pew Research Center: Americans’ social media use 2025
About this statistic

Self-reported use of TikTok, not daily or monthly active use.

Sample: 5,022 US adults; National Public Opinion Reference Survey, address-based sampling; web, mail and telephone.

The survey uses different response methods from earlier years. Its results describe the stated survey period.

Scope: TikTok. Age: 18+. Table: Article findings.

Published: 2025-11-20.

Pew Research Center, Americans’ social media use 2025. US adults who say they use TikTok: 37%. US adults; United States; 5 February–18 June 2025. https://www.pewresearch.org/internet/2025/11/20/americans-social-media-use-2025/ Reference: https://celebian.com/tiktok-statistics#fact-us-adoption-2025

Brand engagement per follower: annual tableWorldwide · International brand accounts in Socialinsider’s sampleLink to this fact 2.50%2024 calendar yearContent sample Socialinsider: Social media benchmarks: 2026 annual edition and later updates
About this statistic

Engagement rate using followers as denominator and including saves.

Formula: (Likes + comments + shares + saves) / followers × 100, averaged across posts

Aggregation: Average per-post rate.

Sample: 70 million posts across Facebook, Instagram, TikTok and X, January 2024–December 2025; TikTok-only base not disclosed.

The annual table gives 3.70% for 2025; the accompanying text gives 3.73%. We use the annual table. Later headline values cover different or unspecified periods.

Scope: TikTok. Table: TikTok engagement table and methodology.

Published: 2026-01-16.

Socialinsider, Social media benchmarks: 2026 annual edition and later updates. Brand engagement per follower: annual table: 2.50%. International brand accounts in Socialinsider’s sample; Worldwide; 2024 calendar year. https://www.socialinsider.io/social-media-benchmarks Reference: https://celebian.com/tiktok-statistics#fact-socialinsider-engagement-2024

Brand engagement per follower: annual tableWorldwide · International brand accounts in Socialinsider’s sampleLink to this fact 3.70%2025 calendar yearContent sample Socialinsider: Social media benchmarks: 2026 annual edition and later updates
About this statistic

Engagement rate using followers as denominator and including saves.

Formula: (Likes + comments + shares + saves) / followers × 100, averaged across posts

Aggregation: Average per-post rate.

Sample: 70 million posts across Facebook, Instagram, TikTok and X, January 2024–December 2025; TikTok-only base not disclosed.

The annual table gives 3.70% for 2025; the accompanying text gives 3.73%. We use the annual table. Later headline values cover different or unspecified periods.

Scope: TikTok. Table: TikTok engagement table and methodology.

Published: 2026-01-16.

Socialinsider, Social media benchmarks: 2026 annual edition and later updates. Brand engagement per follower: annual table: 3.70%. International brand accounts in Socialinsider’s sample; Worldwide; 2025 calendar year. https://www.socialinsider.io/social-media-benchmarks Reference: https://celebian.com/tiktok-statistics#fact-socialinsider-engagement-2025

Business accounts: average monthly postsWorldwide · TikTok accounts connected to Metricool in the sampleLink to this fact 14.45 posts per month2023 study; 180-day sampleContent sample Metricool: TikTok study 2023
About this statistic

Source table mean for this account type.

Formula: Arithmetic mean of posts per account per month

Aggregation: Mean.

Sample: 3,422,461 videos; 85,261 accounts (37,636 personal, 47,625 business); 180 days. Exact start and end dates not disclosed.

Accounts connected to Metricool. The source table gives one more view than the accompanying text; this reference uses the table values.

Scope: TikTok. Table: Personal accounts vs business accounts: table.

Published: 2023-09-26.

Metricool, TikTok study 2023. Business accounts: average monthly posts: 14.45 posts per month. TikTok accounts connected to Metricool in the sample; Worldwide; 2023 study; 180-day sample. https://metricool.com/tiktok-study-2023/ Reference: https://celebian.com/tiktok-statistics#fact-metricool-posts-month-business-2023

Personal accounts: average monthly postsWorldwide · TikTok accounts connected to Metricool in the sampleLink to this fact 16.59 posts per month2023 study; 180-day sampleContent sample Metricool: TikTok study 2023
About this statistic

Source table mean for this account type.

Formula: Arithmetic mean of posts per account per month

Aggregation: Mean.

Sample: 3,422,461 videos; 85,261 accounts (37,636 personal, 47,625 business); 180 days. Exact start and end dates not disclosed.

Accounts connected to Metricool. The source table gives one more view than the accompanying text; this reference uses the table values.

Scope: TikTok. Table: Personal accounts vs business accounts: table.

Published: 2023-09-26.

Metricool, TikTok study 2023. Personal accounts: average monthly posts: 16.59 posts per month. TikTok accounts connected to Metricool in the sample; Worldwide; 2023 study; 180-day sample. https://metricool.com/tiktok-study-2023/ Reference: https://celebian.com/tiktok-statistics#fact-metricool-posts-month-personal-2023

Average views: 0–9 secondsWorldwide · Videos in Metricool’s connected-account sampleLink to this fact 18,994 views per video2023 study; 180-day sampleContent sample Metricool: TikTok study 2023
About this statistic

Mean views per video in duration band 0–9 seconds

Formula: Sum of views / videos in duration band

Aggregation: Mean.

Sample: 3,422,461 videos; 85,261 accounts over 180 days; exact field dates not disclosed.

The study groups existing videos by length. Their topics and audiences also vary. The duration bands follow the source graphic; the HTML table uses account-size labels in error. Later studies use different bands.

Scope: TikTok. Table: Video length and views.

Published: 2023-09-26.

Metricool, TikTok study 2023. Average views: 0–9 seconds: 18,994 views per video. Videos in Metricool’s connected-account sample; Worldwide; 2023 study; 180-day sample. https://metricool.com/tiktok-study-2023/ Reference: https://celebian.com/tiktok-statistics#fact-metricool-duration-0-9-2023

Personal average views: 1–10 secondsWorldwide · Videos from connected Metricool accountsLink to this fact 11,110.77 views per video2024 study; six-month sampleContent sample Metricool: TikTok study 2024 (Spanish PDF)
About this statistic

Average views for videos 1–10 seconds long.

Formula: Mean views per video in this account type and duration band

Aggregation: Mean.

Sample: 87,600 accounts; 1,001,817 videos and 73,388 images/carousels. Six months in 2024; exact field dates not stated in PDF.

Accounts connected to Metricool. The duration bands differ from those used in the 2023 study.

Scope: TikTok. Table: Pages 6 and 11, Visualizaciones por duración.

Published: 2024-11-19.

Metricool, TikTok study 2024 (Spanish PDF). Personal average views: 1–10 seconds: 11,110.77 views per video. Videos from connected Metricool accounts; Worldwide; 2024 study; six-month sample. https://metricool.com/wp-content/uploads/Estudio-TikTok-2024-Metricool.pdf Reference: https://celebian.com/tiktok-statistics#fact-metricool-duration-1-10-seconds-personal-2024

Professional average views: 1–10 secondsWorldwide · Videos from connected Metricool accountsLink to this fact 14,256.34 views per video2024 study; six-month sampleContent sample Metricool: TikTok study 2024 (Spanish PDF)
About this statistic

Average views for videos 1–10 seconds long.

Formula: Mean views per video in this account type and duration band

Aggregation: Mean.

Sample: 87,600 accounts; 1,001,817 videos and 73,388 images/carousels. Six months in 2024; exact field dates not stated in PDF.

Accounts connected to Metricool. The duration bands differ from those used in the 2023 study.

Scope: TikTok. Table: Pages 6 and 11, Visualizaciones por duración.

Published: 2024-11-19.

Metricool, TikTok study 2024 (Spanish PDF). Professional average views: 1–10 seconds: 14,256.34 views per video. Videos from connected Metricool accounts; Worldwide; 2024 study; six-month sample. https://metricool.com/wp-content/uploads/Estudio-TikTok-2024-Metricool.pdf Reference: https://celebian.com/tiktok-statistics#fact-metricool-duration-1-10-seconds-professional-2024

Personal average views: 1–2 minutesWorldwide · Videos from connected Metricool accountsLink to this fact 40,923.18 views per video2024 study; six-month sampleContent sample Metricool: TikTok study 2024 (Spanish PDF)
About this statistic

Average views for videos 1–2 minutes long.

Formula: Mean views per video in this account type and duration band

Aggregation: Mean.

Sample: 87,600 accounts; 1,001,817 videos and 73,388 images/carousels. Six months in 2024; exact field dates not stated in PDF.

Accounts connected to Metricool. The duration bands differ from those used in the 2023 study.

Scope: TikTok. Table: Pages 6 and 11, Visualizaciones por duración.

Published: 2024-11-19.

Metricool, TikTok study 2024 (Spanish PDF). Personal average views: 1–2 minutes: 40,923.18 views per video. Videos from connected Metricool accounts; Worldwide; 2024 study; six-month sample. https://metricool.com/wp-content/uploads/Estudio-TikTok-2024-Metricool.pdf Reference: https://celebian.com/tiktok-statistics#fact-metricool-duration-1-2-minutes-personal-2024

Professional average views: 1–2 minutesWorldwide · Videos from connected Metricool accountsLink to this fact 50,486.37 views per video2024 study; six-month sampleContent sample Metricool: TikTok study 2024 (Spanish PDF)
About this statistic

Average views for videos 1–2 minutes long.

Formula: Mean views per video in this account type and duration band

Aggregation: Mean.

Sample: 87,600 accounts; 1,001,817 videos and 73,388 images/carousels. Six months in 2024; exact field dates not stated in PDF.

Accounts connected to Metricool. The duration bands differ from those used in the 2023 study.

Scope: TikTok. Table: Pages 6 and 11, Visualizaciones por duración.

Published: 2024-11-19.

Metricool, TikTok study 2024 (Spanish PDF). Professional average views: 1–2 minutes: 50,486.37 views per video. Videos from connected Metricool accounts; Worldwide; 2024 study; six-month sample. https://metricool.com/wp-content/uploads/Estudio-TikTok-2024-Metricool.pdf Reference: https://celebian.com/tiktok-statistics#fact-metricool-duration-1-2-minutes-professional-2024

Average views: 10–15 secondsWorldwide · Videos in Metricool’s connected-account sampleLink to this fact 23,930 views per video2023 study; 180-day sampleContent sample Metricool: TikTok study 2023
About this statistic

Mean views per video in duration band 10–15 seconds

Formula: Sum of views / videos in duration band

Aggregation: Mean.

Sample: 3,422,461 videos; 85,261 accounts over 180 days; exact field dates not disclosed.

The study groups existing videos by length. Their topics and audiences also vary. The duration bands follow the source graphic; the HTML table uses account-size labels in error. Later studies use different bands.

Scope: TikTok. Table: Video length and views.

Published: 2023-09-26.

Metricool, TikTok study 2023. Average views: 10–15 seconds: 23,930 views per video. Videos in Metricool’s connected-account sample; Worldwide; 2023 study; 180-day sample. https://metricool.com/tiktok-study-2023/ Reference: https://celebian.com/tiktok-statistics#fact-metricool-duration-10-15-2023

Personal average views: 11–30 secondsWorldwide · Videos from connected Metricool accountsLink to this fact 14,455.40 views per video2024 study; six-month sampleContent sample Metricool: TikTok study 2024 (Spanish PDF)
About this statistic

Average views for videos 11–30 seconds long.

Formula: Mean views per video in this account type and duration band

Aggregation: Mean.

Sample: 87,600 accounts; 1,001,817 videos and 73,388 images/carousels. Six months in 2024; exact field dates not stated in PDF.

Accounts connected to Metricool. The duration bands differ from those used in the 2023 study.

Scope: TikTok. Table: Pages 6 and 11, Visualizaciones por duración.

Published: 2024-11-19.

Metricool, TikTok study 2024 (Spanish PDF). Personal average views: 11–30 seconds: 14,455.40 views per video. Videos from connected Metricool accounts; Worldwide; 2024 study; six-month sample. https://metricool.com/wp-content/uploads/Estudio-TikTok-2024-Metricool.pdf Reference: https://celebian.com/tiktok-statistics#fact-metricool-duration-11-30-seconds-personal-2024

Professional average views: 11–30 secondsWorldwide · Videos from connected Metricool accountsLink to this fact 26,816.65 views per video2024 study; six-month sampleContent sample Metricool: TikTok study 2024 (Spanish PDF)
About this statistic

Average views for videos 11–30 seconds long.

Formula: Mean views per video in this account type and duration band

Aggregation: Mean.

Sample: 87,600 accounts; 1,001,817 videos and 73,388 images/carousels. Six months in 2024; exact field dates not stated in PDF.

Accounts connected to Metricool. The duration bands differ from those used in the 2023 study.

Scope: TikTok. Table: Pages 6 and 11, Visualizaciones por duración.

Published: 2024-11-19.

Metricool, TikTok study 2024 (Spanish PDF). Professional average views: 11–30 seconds: 26,816.65 views per video. Videos from connected Metricool accounts; Worldwide; 2024 study; six-month sample. https://metricool.com/wp-content/uploads/Estudio-TikTok-2024-Metricool.pdf Reference: https://celebian.com/tiktok-statistics#fact-metricool-duration-11-30-seconds-professional-2024

Average views: 16–29 secondsWorldwide · Videos in Metricool’s connected-account sampleLink to this fact 28,863 views per video2023 study; 180-day sampleContent sample Metricool: TikTok study 2023
About this statistic

Mean views per video in duration band 16–29 seconds

Formula: Sum of views / videos in duration band

Aggregation: Mean.

Sample: 3,422,461 videos; 85,261 accounts over 180 days; exact field dates not disclosed.

The study groups existing videos by length. Their topics and audiences also vary. The duration bands follow the source graphic; the HTML table uses account-size labels in error. Later studies use different bands.

Scope: TikTok. Table: Video length and views.

Published: 2023-09-26.

Metricool, TikTok study 2023. Average views: 16–29 seconds: 28,863 views per video. Videos in Metricool’s connected-account sample; Worldwide; 2023 study; 180-day sample. https://metricool.com/tiktok-study-2023/ Reference: https://celebian.com/tiktok-statistics#fact-metricool-duration-16-29-2023

Personal average views: 2–5 minutesWorldwide · Videos from connected Metricool accountsLink to this fact 52,381.72 views per video2024 study; six-month sampleContent sample Metricool: TikTok study 2024 (Spanish PDF)
About this statistic

Average views for videos 2–5 minutes long.

Formula: Mean views per video in this account type and duration band

Aggregation: Mean.

Sample: 87,600 accounts; 1,001,817 videos and 73,388 images/carousels. Six months in 2024; exact field dates not stated in PDF.

Accounts connected to Metricool. The duration bands differ from those used in the 2023 study.

Scope: TikTok. Table: Pages 6 and 11, Visualizaciones por duración.

Published: 2024-11-19.

Metricool, TikTok study 2024 (Spanish PDF). Personal average views: 2–5 minutes: 52,381.72 views per video. Videos from connected Metricool accounts; Worldwide; 2024 study; six-month sample. https://metricool.com/wp-content/uploads/Estudio-TikTok-2024-Metricool.pdf Reference: https://celebian.com/tiktok-statistics#fact-metricool-duration-2-5-minutes-personal-2024

Professional average views: 2–5 minutesWorldwide · Videos from connected Metricool accountsLink to this fact 53,449.72 views per video2024 study; six-month sampleContent sample Metricool: TikTok study 2024 (Spanish PDF)
About this statistic

Average views for videos 2–5 minutes long.

Formula: Mean views per video in this account type and duration band

Aggregation: Mean.

Sample: 87,600 accounts; 1,001,817 videos and 73,388 images/carousels. Six months in 2024; exact field dates not stated in PDF.

Accounts connected to Metricool. The duration bands differ from those used in the 2023 study.

Scope: TikTok. Table: Pages 6 and 11, Visualizaciones por duración.

Published: 2024-11-19.

Metricool, TikTok study 2024 (Spanish PDF). Professional average views: 2–5 minutes: 53,449.72 views per video. Videos from connected Metricool accounts; Worldwide; 2024 study; six-month sample. https://metricool.com/wp-content/uploads/Estudio-TikTok-2024-Metricool.pdf Reference: https://celebian.com/tiktok-statistics#fact-metricool-duration-2-5-minutes-professional-2024

Average views: 30–53 secondsWorldwide · Videos in Metricool’s connected-account sampleLink to this fact 30,733 views per video2023 study; 180-day sampleContent sample Metricool: TikTok study 2023
About this statistic

Mean views per video in duration band 30–53 seconds

Formula: Sum of views / videos in duration band

Aggregation: Mean.

Sample: 3,422,461 videos; 85,261 accounts over 180 days; exact field dates not disclosed.

The study groups existing videos by length. Their topics and audiences also vary. The duration bands follow the source graphic; the HTML table uses account-size labels in error. Later studies use different bands.

Scope: TikTok. Table: Video length and views.

Published: 2023-09-26.

Metricool, TikTok study 2023. Average views: 30–53 seconds: 30,733 views per video. Videos in Metricool’s connected-account sample; Worldwide; 2023 study; 180-day sample. https://metricool.com/tiktok-study-2023/ Reference: https://celebian.com/tiktok-statistics#fact-metricool-duration-30-53-2023

Personal average views: 31–60 secondsWorldwide · Videos from connected Metricool accountsLink to this fact 21,898.96 views per video2024 study; six-month sampleContent sample Metricool: TikTok study 2024 (Spanish PDF)
About this statistic

Average views for videos 31–60 seconds long.

Formula: Mean views per video in this account type and duration band

Aggregation: Mean.

Sample: 87,600 accounts; 1,001,817 videos and 73,388 images/carousels. Six months in 2024; exact field dates not stated in PDF.

Accounts connected to Metricool. The duration bands differ from those used in the 2023 study.

Scope: TikTok. Table: Pages 6 and 11, Visualizaciones por duración.

Published: 2024-11-19.

Metricool, TikTok study 2024 (Spanish PDF). Personal average views: 31–60 seconds: 21,898.96 views per video. Videos from connected Metricool accounts; Worldwide; 2024 study; six-month sample. https://metricool.com/wp-content/uploads/Estudio-TikTok-2024-Metricool.pdf Reference: https://celebian.com/tiktok-statistics#fact-metricool-duration-31-60-seconds-personal-2024

Professional average views: 31–60 secondsWorldwide · Videos from connected Metricool accountsLink to this fact 28,506.59 views per video2024 study; six-month sampleContent sample Metricool: TikTok study 2024 (Spanish PDF)
About this statistic

Average views for videos 31–60 seconds long.

Formula: Mean views per video in this account type and duration band

Aggregation: Mean.

Sample: 87,600 accounts; 1,001,817 videos and 73,388 images/carousels. Six months in 2024; exact field dates not stated in PDF.

Accounts connected to Metricool. The duration bands differ from those used in the 2023 study.

Scope: TikTok. Table: Pages 6 and 11, Visualizaciones por duración.

Published: 2024-11-19.

Metricool, TikTok study 2024 (Spanish PDF). Professional average views: 31–60 seconds: 28,506.59 views per video. Videos from connected Metricool accounts; Worldwide; 2024 study; six-month sample. https://metricool.com/wp-content/uploads/Estudio-TikTok-2024-Metricool.pdf Reference: https://celebian.com/tiktok-statistics#fact-metricool-duration-31-60-seconds-professional-2024

Personal average views: 5–10 minutesWorldwide · Videos from connected Metricool accountsLink to this fact 37,058.51 views per video2024 study; six-month sampleContent sample Metricool: TikTok study 2024 (Spanish PDF)
About this statistic

Average views for videos 5–10 minutes long.

Formula: Mean views per video in this account type and duration band

Aggregation: Mean.

Sample: 87,600 accounts; 1,001,817 videos and 73,388 images/carousels. Six months in 2024; exact field dates not stated in PDF.

Accounts connected to Metricool. The duration bands differ from those used in the 2023 study.

Scope: TikTok. Table: Pages 6 and 11, Visualizaciones por duración.

Published: 2024-11-19.

Metricool, TikTok study 2024 (Spanish PDF). Personal average views: 5–10 minutes: 37,058.51 views per video. Videos from connected Metricool accounts; Worldwide; 2024 study; six-month sample. https://metricool.com/wp-content/uploads/Estudio-TikTok-2024-Metricool.pdf Reference: https://celebian.com/tiktok-statistics#fact-metricool-duration-5-10-minutes-personal-2024

Professional average views: 5–10 minutesWorldwide · Videos from connected Metricool accountsLink to this fact 49,480.88 views per video2024 study; six-month sampleContent sample Metricool: TikTok study 2024 (Spanish PDF)
About this statistic

Average views for videos 5–10 minutes long.

Formula: Mean views per video in this account type and duration band

Aggregation: Mean.

Sample: 87,600 accounts; 1,001,817 videos and 73,388 images/carousels. Six months in 2024; exact field dates not stated in PDF.

Accounts connected to Metricool. The duration bands differ from those used in the 2023 study.

Scope: TikTok. Table: Pages 6 and 11, Visualizaciones por duración.

Published: 2024-11-19.

Metricool, TikTok study 2024 (Spanish PDF). Professional average views: 5–10 minutes: 49,480.88 views per video. Videos from connected Metricool accounts; Worldwide; 2024 study; six-month sample. https://metricool.com/wp-content/uploads/Estudio-TikTok-2024-Metricool.pdf Reference: https://celebian.com/tiktok-statistics#fact-metricool-duration-5-10-minutes-professional-2024

Average views: 54+ secondsWorldwide · Videos in Metricool’s connected-account sampleLink to this fact 38,526 views per video2023 study; 180-day sampleContent sample Metricool: TikTok study 2023
About this statistic

Mean views per video in duration band 54+ seconds

Formula: Sum of views / videos in duration band

Aggregation: Mean.

Sample: 3,422,461 videos; 85,261 accounts over 180 days; exact field dates not disclosed.

The study groups existing videos by length. Their topics and audiences also vary. The duration bands follow the source graphic; the HTML table uses account-size labels in error. Later studies use different bands.

Scope: TikTok. Table: Video length and views.

Published: 2023-09-26.

Metricool, TikTok study 2023. Average views: 54+ seconds: 38,526 views per video. Videos in Metricool’s connected-account sample; Worldwide; 2023 study; 180-day sample. https://metricool.com/tiktok-study-2023/ Reference: https://celebian.com/tiktok-statistics#fact-metricool-duration-54plus-2023

Reported change in video viewsWorldwide · Metricool’s worldwide TikTok account sampleLink to this fact -31.30%January–February 2026 vs January–February 2025Content sample Metricool: 2026 TikTok study: public findings and methods
About this statistic

Change reported by the source across its two samples; does not establish a decline for every account.

Formula: (2026 mean / 2025 mean − 1) × 100

Aggregation: Source-reported change in average views.

Sample: 2,314,756 posts from more than 92,000 accounts across the two January–February windows.

Compare the two named January–February windows. The full report gives absolute means, but does not establish a matched-account panel. Accounts with no publications and posts with zero impressions or zero interactions were excluded.

Scope: TikTok. Table: Article findings.

Published: 2026-05-12.

Metricool, 2026 TikTok study: public findings and methods. Reported change in video views: -31.30%. Metricool’s worldwide TikTok account sample; Worldwide; January–February 2026 vs January–February 2025. https://metricool.com/press-release-tiktok-study-2026/ Reference: https://celebian.com/tiktok-statistics#fact-metricool-views-change-2026

Business accounts: average video viewsWorldwide · TikTok accounts connected to Metricool in the sampleLink to this fact 23,782 views per video2023 study; 180-day sampleContent sample Metricool: TikTok study 2023
About this statistic

Source table mean for this account type.

Formula: Arithmetic mean of views per video

Aggregation: Mean.

Sample: 3,422,461 videos; 85,261 accounts (37,636 personal, 47,625 business); 180 days. Exact start and end dates not disclosed.

Accounts connected to Metricool. The source table gives one more view than the accompanying text; this reference uses the table values.

Scope: TikTok. Table: Personal accounts vs business accounts: table.

Published: 2023-09-26.

Metricool, TikTok study 2023. Business accounts: average video views: 23,782 views per video. TikTok accounts connected to Metricool in the sample; Worldwide; 2023 study; 180-day sample. https://metricool.com/tiktok-study-2023/ Reference: https://celebian.com/tiktok-statistics#fact-metricool-views-video-business-2023

Personal accounts: average video viewsWorldwide · TikTok accounts connected to Metricool in the sampleLink to this fact 32,108 views per video2023 study; 180-day sampleContent sample Metricool: TikTok study 2023
About this statistic

Source table mean for this account type.

Formula: Arithmetic mean of views per video

Aggregation: Mean.

Sample: 3,422,461 videos; 85,261 accounts (37,636 personal, 47,625 business); 180 days. Exact start and end dates not disclosed.

Accounts connected to Metricool. The source table gives one more view than the accompanying text; this reference uses the table values.

Scope: TikTok. Table: Personal accounts vs business accounts: table.

Published: 2023-09-26.

Metricool, TikTok study 2023. Personal accounts: average video views: 32,108 views per video. TikTok accounts connected to Metricool in the sample; Worldwide; 2023 study; 180-day sample. https://metricool.com/tiktok-study-2023/ Reference: https://celebian.com/tiktok-statistics#fact-metricool-views-video-personal-2023

Bangladesh adult ad reachBangladesh · Adults reachable through TikTok advertising toolsLink to this fact 46.5 million accountsJanuary 2025Advertising estimate DataReportal: Essential TikTok statistics: January 2025 snapshot
About this statistic

Potential adult advertising audience in this market.

Accounts available through TikTok’s adult advertising tools. Country coverage and reporting methods can change between snapshots.

Scope: TikTok. Age: 18+. Table: Countries with the biggest TikTok advertising audiences.

Published: 2025-03-12.

DataReportal, Essential TikTok statistics: January 2025 snapshot. Bangladesh adult ad reach: 46.5 million accounts. Adults reachable through TikTok advertising tools; Bangladesh; January 2025. https://datareportal.com/essential-tiktok-stats Reference: https://celebian.com/tiktok-statistics#fact-ad-reach-bangladesh-2025-01

Brazil adult ad reachBrazil · Adults reachable through TikTok advertising toolsLink to this fact 91.7 million accountsJanuary 2025Advertising estimate DataReportal: Essential TikTok statistics: January 2025 snapshot
About this statistic

Potential adult advertising audience in this market.

Accounts available through TikTok’s adult advertising tools. Country coverage and reporting methods can change between snapshots.

Scope: TikTok. Age: 18+. Table: Countries with the biggest TikTok advertising audiences.

Published: 2025-03-12.

DataReportal, Essential TikTok statistics: January 2025 snapshot. Brazil adult ad reach: 91.7 million accounts. Adults reachable through TikTok advertising tools; Brazil; January 2025. https://datareportal.com/essential-tiktok-stats Reference: https://celebian.com/tiktok-statistics#fact-ad-reach-brazil-2025-01

Brazil adult ad reachBrazil · Adults reachable through TikTok advertising toolsLink to this fact 131 million accountsLate 2025Advertising estimate DataReportal: Digital 2026: Brazil (late-2025 data)
About this statistic

Potential adult advertising audience in this market. October 2025 reporting snapshot; no exact collection day disclosed.

Accounts available through TikTok’s adult advertising tools. Country coverage and reporting methods can change between snapshots.

Scope: TikTok. Age: 18+. Table: TikTok users in Brazil in 2026.

Published: Exact date not disclosed.

DataReportal, Digital 2026: Brazil (late-2025 data). Brazil adult ad reach: 131 million accounts. Adults reachable through TikTok advertising tools; Brazil; Late 2025. https://datareportal.com/reports/digital-2026-brazil Reference: https://celebian.com/tiktok-statistics#fact-ad-reach-brazil-2025-10

Egypt adult ad reachEgypt · Adults reachable through TikTok advertising toolsLink to this fact 41.3 million accountsJanuary 2025Advertising estimate DataReportal: Essential TikTok statistics: January 2025 snapshot
About this statistic

Potential adult advertising audience in this market.

Accounts available through TikTok’s adult advertising tools. Country coverage and reporting methods can change between snapshots.

Scope: TikTok. Age: 18+. Table: Countries with the biggest TikTok advertising audiences.

Published: 2025-03-12.

DataReportal, Essential TikTok statistics: January 2025 snapshot. Egypt adult ad reach: 41.3 million accounts. Adults reachable through TikTok advertising tools; Egypt; January 2025. https://datareportal.com/essential-tiktok-stats Reference: https://celebian.com/tiktok-statistics#fact-ad-reach-egypt-2025-01

Indonesia adult ad reachIndonesia · Adults reachable through TikTok advertising toolsLink to this fact 108 million accountsJanuary 2025Advertising estimate DataReportal: Essential TikTok statistics: January 2025 snapshot
About this statistic

Potential adult advertising audience in this market.

Accounts available through TikTok’s adult advertising tools. Country coverage and reporting methods can change between snapshots.

Scope: TikTok. Age: 18+. Table: Countries with the biggest TikTok advertising audiences.

Published: 2025-03-12.

DataReportal, Essential TikTok statistics: January 2025 snapshot. Indonesia adult ad reach: 108 million accounts. Adults reachable through TikTok advertising tools; Indonesia; January 2025. https://datareportal.com/essential-tiktok-stats Reference: https://celebian.com/tiktok-statistics#fact-ad-reach-indonesia-2025-01

Indonesia adult ad reachIndonesia · Adults reachable through TikTok advertising toolsLink to this fact 180 million accountsLate 2025Advertising estimate DataReportal: Digital 2026: Indonesia (late-2025 data)
About this statistic

Potential adult advertising audience in this market. October 2025 reporting snapshot; no exact collection day disclosed.

Accounts available through TikTok’s adult advertising tools. Country coverage and reporting methods can change between snapshots.

Scope: TikTok. Age: 18+. Table: TikTok users in Indonesia in 2026.

Published: Exact date not disclosed.

DataReportal, Digital 2026: Indonesia (late-2025 data). Indonesia adult ad reach: 180 million accounts. Adults reachable through TikTok advertising tools; Indonesia; Late 2025. https://datareportal.com/reports/digital-2026-indonesia Reference: https://celebian.com/tiktok-statistics#fact-ad-reach-indonesia-2025-10

Mexico adult ad reachMexico · Adults reachable through TikTok advertising toolsLink to this fact 85.4 million accountsJanuary 2025Advertising estimate DataReportal: Essential TikTok statistics: January 2025 snapshot
About this statistic

Potential adult advertising audience in this market.

Accounts available through TikTok’s adult advertising tools. Country coverage and reporting methods can change between snapshots.

Scope: TikTok. Age: 18+. Table: Countries with the biggest TikTok advertising audiences.

Published: 2025-03-12.

DataReportal, Essential TikTok statistics: January 2025 snapshot. Mexico adult ad reach: 85.4 million accounts. Adults reachable through TikTok advertising tools; Mexico; January 2025. https://datareportal.com/essential-tiktok-stats Reference: https://celebian.com/tiktok-statistics#fact-ad-reach-mexico-2025-01

Pakistan adult ad reachPakistan · Adults reachable through TikTok advertising toolsLink to this fact 66.9 million accountsJanuary 2025Advertising estimate DataReportal: Essential TikTok statistics: January 2025 snapshot
About this statistic

Potential adult advertising audience in this market.

Accounts available through TikTok’s adult advertising tools. Country coverage and reporting methods can change between snapshots.

Scope: TikTok. Age: 18+. Table: Countries with the biggest TikTok advertising audiences.

Published: 2025-03-12.

DataReportal, Essential TikTok statistics: January 2025 snapshot. Pakistan adult ad reach: 66.9 million accounts. Adults reachable through TikTok advertising tools; Pakistan; January 2025. https://datareportal.com/essential-tiktok-stats Reference: https://celebian.com/tiktok-statistics#fact-ad-reach-pakistan-2025-01

Philippines adult ad reachPhilippines · Adults reachable through TikTok advertising toolsLink to this fact 62.3 million accountsJanuary 2025Advertising estimate DataReportal: Essential TikTok statistics: January 2025 snapshot
About this statistic

Potential adult advertising audience in this market.

Accounts available through TikTok’s adult advertising tools. Country coverage and reporting methods can change between snapshots.

Scope: TikTok. Age: 18+. Table: Countries with the biggest TikTok advertising audiences.

Published: 2025-03-12.

DataReportal, Essential TikTok statistics: January 2025 snapshot. Philippines adult ad reach: 62.3 million accounts. Adults reachable through TikTok advertising tools; Philippines; January 2025. https://datareportal.com/essential-tiktok-stats Reference: https://celebian.com/tiktok-statistics#fact-ad-reach-philippines-2025-01

Russia adult ad reachRussia · Adults reachable through TikTok advertising toolsLink to this fact 56 million accountsJanuary 2025Advertising estimate DataReportal: Essential TikTok statistics: January 2025 snapshot
About this statistic

Potential adult advertising audience in this market.

Accounts available through TikTok’s adult advertising tools. Country coverage and reporting methods can change between snapshots.

Scope: TikTok. Age: 18+. Table: Countries with the biggest TikTok advertising audiences.

Published: 2025-03-12.

DataReportal, Essential TikTok statistics: January 2025 snapshot. Russia adult ad reach: 56 million accounts. Adults reachable through TikTok advertising tools; Russia; January 2025. https://datareportal.com/essential-tiktok-stats Reference: https://celebian.com/tiktok-statistics#fact-ad-reach-russia-2025-01

United States adult ad reachUnited States · Adults reachable through TikTok advertising toolsLink to this fact 136 million accountsJanuary 2025Advertising estimate DataReportal: Essential TikTok statistics: January 2025 snapshot
About this statistic

Potential adult advertising audience in this market.

Accounts available through TikTok’s adult advertising tools. Country coverage and reporting methods can change between snapshots.

Scope: TikTok. Age: 18+. Table: Countries with the biggest TikTok advertising audiences.

Published: 2025-03-12.

DataReportal, Essential TikTok statistics: January 2025 snapshot. United States adult ad reach: 136 million accounts. Adults reachable through TikTok advertising tools; United States; January 2025. https://datareportal.com/essential-tiktok-stats Reference: https://celebian.com/tiktok-statistics#fact-ad-reach-united-states-2025-01

United States adult ad reachUnited States · Adults reachable through TikTok advertising toolsLink to this fact 153 million accountsLate 2025Advertising estimate DataReportal: Digital 2026: United States (late-2025 data)
About this statistic

Potential adult advertising audience in this market. October 2025 reporting snapshot; no exact collection day disclosed.

Accounts available through TikTok’s adult advertising tools. Country coverage and reporting methods can change between snapshots.

Scope: TikTok. Age: 18+. Table: TikTok users in United States in 2026.

Published: Exact date not disclosed.

DataReportal, Digital 2026: United States (late-2025 data). United States adult ad reach: 153 million accounts. Adults reachable through TikTok advertising tools; United States; Late 2025. https://datareportal.com/reports/digital-2026-united-states-of-america Reference: https://celebian.com/tiktok-statistics#fact-ad-reach-united-states-2025-10

Vietnam adult ad reachVietnam · Adults reachable through TikTok advertising toolsLink to this fact 40.9 million accountsJanuary 2025Advertising estimate DataReportal: Essential TikTok statistics: January 2025 snapshot
About this statistic

Potential adult advertising audience in this market.

Accounts available through TikTok’s adult advertising tools. Country coverage and reporting methods can change between snapshots.

Scope: TikTok. Age: 18+. Table: Countries with the biggest TikTok advertising audiences.

Published: 2025-03-12.

DataReportal, Essential TikTok statistics: January 2025 snapshot. Vietnam adult ad reach: 40.9 million accounts. Adults reachable through TikTok advertising tools; Vietnam; January 2025. https://datareportal.com/essential-tiktok-stats Reference: https://celebian.com/tiktok-statistics#fact-ad-reach-vietnam-2025-01

Female, age 18–24Worldwide · All adults in the global TikTok advertising audienceLink to this fact 14.1% of adult ad audienceJanuary 2025Advertising estimate DataReportal: Essential TikTok statistics: January 2025 snapshot
About this statistic

This age and reported-gender group as a share of the entire adult advertising audience, not adoption within that group.

Binary gender categories as reported by the advertising tool. Rounding can prevent subtotals matching overall gender shares. Accounts available through TikTok’s adult advertising tools. Country coverage and reporting methods can change between snapshots.

Scope: TikTok. Age: 18–24. Table: TikTok audience demographics.

Published: 2025-03-12.

DataReportal, Essential TikTok statistics: January 2025 snapshot. Female, age 18–24: 14.1% of adult ad audience. All adults in the global TikTok advertising audience; Worldwide; January 2025. https://datareportal.com/essential-tiktok-stats Reference: https://celebian.com/tiktok-statistics#fact-ad-composition-18-24-female-2025

Male, age 18–24Worldwide · All adults in the global TikTok advertising audienceLink to this fact 16.6% of adult ad audienceJanuary 2025Advertising estimate DataReportal: Essential TikTok statistics: January 2025 snapshot
About this statistic

This age and reported-gender group as a share of the entire adult advertising audience, not adoption within that group.

Binary gender categories as reported by the advertising tool. Rounding can prevent subtotals matching overall gender shares. Accounts available through TikTok’s adult advertising tools. Country coverage and reporting methods can change between snapshots.

Scope: TikTok. Age: 18–24. Table: TikTok audience demographics.

Published: 2025-03-12.

DataReportal, Essential TikTok statistics: January 2025 snapshot. Male, age 18–24: 16.6% of adult ad audience. All adults in the global TikTok advertising audience; Worldwide; January 2025. https://datareportal.com/essential-tiktok-stats Reference: https://celebian.com/tiktok-statistics#fact-ad-composition-18-24-male-2025

Female, age 25–34Worldwide · All adults in the global TikTok advertising audienceLink to this fact 14.6% of adult ad audienceJanuary 2025Advertising estimate DataReportal: Essential TikTok statistics: January 2025 snapshot
About this statistic

This age and reported-gender group as a share of the entire adult advertising audience, not adoption within that group.

Binary gender categories as reported by the advertising tool. Rounding can prevent subtotals matching overall gender shares. Accounts available through TikTok’s adult advertising tools. Country coverage and reporting methods can change between snapshots.

Scope: TikTok. Age: 25–34. Table: TikTok audience demographics.

Published: 2025-03-12.

DataReportal, Essential TikTok statistics: January 2025 snapshot. Female, age 25–34: 14.6% of adult ad audience. All adults in the global TikTok advertising audience; Worldwide; January 2025. https://datareportal.com/essential-tiktok-stats Reference: https://celebian.com/tiktok-statistics#fact-ad-composition-25-34-female-2025

Male, age 25–34Worldwide · All adults in the global TikTok advertising audienceLink to this fact 20.7% of adult ad audienceJanuary 2025Advertising estimate DataReportal: Essential TikTok statistics: January 2025 snapshot
About this statistic

This age and reported-gender group as a share of the entire adult advertising audience, not adoption within that group.

Binary gender categories as reported by the advertising tool. Rounding can prevent subtotals matching overall gender shares. Accounts available through TikTok’s adult advertising tools. Country coverage and reporting methods can change between snapshots.

Scope: TikTok. Age: 25–34. Table: TikTok audience demographics.

Published: 2025-03-12.

DataReportal, Essential TikTok statistics: January 2025 snapshot. Male, age 25–34: 20.7% of adult ad audience. All adults in the global TikTok advertising audience; Worldwide; January 2025. https://datareportal.com/essential-tiktok-stats Reference: https://celebian.com/tiktok-statistics#fact-ad-composition-25-34-male-2025

Female, age 35–44Worldwide · All adults in the global TikTok advertising audienceLink to this fact 7.2% of adult ad audienceJanuary 2025Advertising estimate DataReportal: Essential TikTok statistics: January 2025 snapshot
About this statistic

This age and reported-gender group as a share of the entire adult advertising audience, not adoption within that group.

Binary gender categories as reported by the advertising tool. Rounding can prevent subtotals matching overall gender shares. Accounts available through TikTok’s adult advertising tools. Country coverage and reporting methods can change between snapshots.

Scope: TikTok. Age: 35–44. Table: TikTok audience demographics.

Published: 2025-03-12.

DataReportal, Essential TikTok statistics: January 2025 snapshot. Female, age 35–44: 7.2% of adult ad audience. All adults in the global TikTok advertising audience; Worldwide; January 2025. https://datareportal.com/essential-tiktok-stats Reference: https://celebian.com/tiktok-statistics#fact-ad-composition-35-44-female-2025

Male, age 35–44Worldwide · All adults in the global TikTok advertising audienceLink to this fact 9.2% of adult ad audienceJanuary 2025Advertising estimate DataReportal: Essential TikTok statistics: January 2025 snapshot
About this statistic

This age and reported-gender group as a share of the entire adult advertising audience, not adoption within that group.

Binary gender categories as reported by the advertising tool. Rounding can prevent subtotals matching overall gender shares. Accounts available through TikTok’s adult advertising tools. Country coverage and reporting methods can change between snapshots.

Scope: TikTok. Age: 35–44. Table: TikTok audience demographics.

Published: 2025-03-12.

DataReportal, Essential TikTok statistics: January 2025 snapshot. Male, age 35–44: 9.2% of adult ad audience. All adults in the global TikTok advertising audience; Worldwide; January 2025. https://datareportal.com/essential-tiktok-stats Reference: https://celebian.com/tiktok-statistics#fact-ad-composition-35-44-male-2025

Female, age 45–54Worldwide · All adults in the global TikTok advertising audienceLink to this fact 4.3% of adult ad audienceJanuary 2025Advertising estimate DataReportal: Essential TikTok statistics: January 2025 snapshot
About this statistic

This age and reported-gender group as a share of the entire adult advertising audience, not adoption within that group.

Binary gender categories as reported by the advertising tool. Rounding can prevent subtotals matching overall gender shares. Accounts available through TikTok’s adult advertising tools. Country coverage and reporting methods can change between snapshots.

Scope: TikTok. Age: 45–54. Table: TikTok audience demographics.

Published: 2025-03-12.

DataReportal, Essential TikTok statistics: January 2025 snapshot. Female, age 45–54: 4.3% of adult ad audience. All adults in the global TikTok advertising audience; Worldwide; January 2025. https://datareportal.com/essential-tiktok-stats Reference: https://celebian.com/tiktok-statistics#fact-ad-composition-45-54-female-2025

Male, age 45–54Worldwide · All adults in the global TikTok advertising audienceLink to this fact 4.9% of adult ad audienceJanuary 2025Advertising estimate DataReportal: Essential TikTok statistics: January 2025 snapshot
About this statistic

This age and reported-gender group as a share of the entire adult advertising audience, not adoption within that group.

Binary gender categories as reported by the advertising tool. Rounding can prevent subtotals matching overall gender shares. Accounts available through TikTok’s adult advertising tools. Country coverage and reporting methods can change between snapshots.

Scope: TikTok. Age: 45–54. Table: TikTok audience demographics.

Published: 2025-03-12.

DataReportal, Essential TikTok statistics: January 2025 snapshot. Male, age 45–54: 4.9% of adult ad audience. All adults in the global TikTok advertising audience; Worldwide; January 2025. https://datareportal.com/essential-tiktok-stats Reference: https://celebian.com/tiktok-statistics#fact-ad-composition-45-54-male-2025

Female, age 55+Worldwide · All adults in the global TikTok advertising audienceLink to this fact 4.1% of adult ad audienceJanuary 2025Advertising estimate DataReportal: Essential TikTok statistics: January 2025 snapshot
About this statistic

This age and reported-gender group as a share of the entire adult advertising audience, not adoption within that group.

Binary gender categories as reported by the advertising tool. Rounding can prevent subtotals matching overall gender shares. Accounts available through TikTok’s adult advertising tools. Country coverage and reporting methods can change between snapshots.

Scope: TikTok. Age: 55+. Table: TikTok audience demographics.

Published: 2025-03-12.

DataReportal, Essential TikTok statistics: January 2025 snapshot. Female, age 55+: 4.1% of adult ad audience. All adults in the global TikTok advertising audience; Worldwide; January 2025. https://datareportal.com/essential-tiktok-stats Reference: https://celebian.com/tiktok-statistics#fact-ad-composition-55plus-female-2025

Male, age 55+Worldwide · All adults in the global TikTok advertising audienceLink to this fact 4.3% of adult ad audienceJanuary 2025Advertising estimate DataReportal: Essential TikTok statistics: January 2025 snapshot
About this statistic

This age and reported-gender group as a share of the entire adult advertising audience, not adoption within that group.

Binary gender categories as reported by the advertising tool. Rounding can prevent subtotals matching overall gender shares. Accounts available through TikTok’s adult advertising tools. Country coverage and reporting methods can change between snapshots.

Scope: TikTok. Age: 55+. Table: TikTok audience demographics.

Published: 2025-03-12.

DataReportal, Essential TikTok statistics: January 2025 snapshot. Male, age 55+: 4.3% of adult ad audience. All adults in the global TikTok advertising audience; Worldwide; January 2025. https://datareportal.com/essential-tiktok-stats Reference: https://celebian.com/tiktok-statistics#fact-ad-composition-55plus-male-2025

Female share of adult ad audienceWorldwide · Global adult advertising audienceLink to this fact 44.3%January 2025Advertising estimate DataReportal: Essential TikTok statistics: January 2025 snapshot
About this statistic

Share of adult ad audience in the reported binary gender category.

Accounts available through TikTok’s adult advertising tools. Country coverage and reporting methods can change between snapshots.

Scope: TikTok. Age: 18+. Table: Article findings.

Published: 2025-03-12.

DataReportal, Essential TikTok statistics: January 2025 snapshot. Female share of adult ad audience: 44.3%. Global adult advertising audience; Worldwide; January 2025. https://datareportal.com/essential-tiktok-stats Reference: https://celebian.com/tiktok-statistics#fact-ad-gender-female-2025

Male share of adult ad audienceWorldwide · Global adult advertising audienceLink to this fact 55.7%January 2025Advertising estimate DataReportal: Essential TikTok statistics: January 2025 snapshot
About this statistic

Share of adult ad audience in the reported binary gender category.

Accounts available through TikTok’s adult advertising tools. Country coverage and reporting methods can change between snapshots.

Scope: TikTok. Age: 18+. Table: Article findings.

Published: 2025-03-12.

DataReportal, Essential TikTok statistics: January 2025 snapshot. Male share of adult ad audience: 55.7%. Global adult advertising audience; Worldwide; January 2025. https://datareportal.com/essential-tiktok-stats Reference: https://celebian.com/tiktok-statistics#fact-ad-gender-male-2025

Regular news use, US adults aged 18–29United States · US adults within the specified age groupLink to this fact 43%18–24 August 2025Survey Pew Research Center: TikTok news use: 2025 survey
About this statistic

Percent of adults within this age group who regularly get news on TikTok.

Sample: 5,153 US adults overall; subgroup bases smaller.

Scope: TikTok. Age: 18–29. Table: Article findings.

Published: 2025-09-25.

Pew Research Center, TikTok news use: 2025 survey. Regular news use, US adults aged 18–29: 43%. US adults within the specified age group; United States; 18–24 August 2025. https://www.pewresearch.org/short-reads/2025/09/25/1-in-5-americans-now-regularly-get-news-on-tiktok-up-sharply-from-2020/ Reference: https://celebian.com/tiktok-statistics#fact-us-news-age-18-29-2025

Regular news use, US adults aged 30–49United States · US adults within the specified age groupLink to this fact 25%18–24 August 2025Survey Pew Research Center: TikTok news use: 2025 survey
About this statistic

Percent of adults within this age group who regularly get news on TikTok.

Sample: 5,153 US adults overall; subgroup bases smaller.

Scope: TikTok. Age: 30–49. Table: Article findings.

Published: 2025-09-25.

Pew Research Center, TikTok news use: 2025 survey. Regular news use, US adults aged 30–49: 25%. US adults within the specified age group; United States; 18–24 August 2025. https://www.pewresearch.org/short-reads/2025/09/25/1-in-5-americans-now-regularly-get-news-on-tiktok-up-sharply-from-2020/ Reference: https://celebian.com/tiktok-statistics#fact-us-news-age-30-49-2025

Regular news use, US adults aged 50–64United States · US adults within the specified age groupLink to this fact 10%18–24 August 2025Survey Pew Research Center: TikTok news use: 2025 survey
About this statistic

Percent of adults within this age group who regularly get news on TikTok.

Sample: 5,153 US adults overall; subgroup bases smaller.

Scope: TikTok. Age: 50–64. Table: Article findings.

Published: 2025-09-25.

Pew Research Center, TikTok news use: 2025 survey. Regular news use, US adults aged 50–64: 10%. US adults within the specified age group; United States; 18–24 August 2025. https://www.pewresearch.org/short-reads/2025/09/25/1-in-5-americans-now-regularly-get-news-on-tiktok-up-sharply-from-2020/ Reference: https://celebian.com/tiktok-statistics#fact-us-news-age-50-64-2025

Regular news use, US adults aged 65+United States · US adults within the specified age groupLink to this fact 3%18–24 August 2025Survey Pew Research Center: TikTok news use: 2025 survey
About this statistic

Percent of adults within this age group who regularly get news on TikTok.

Sample: 5,153 US adults overall; subgroup bases smaller.

Scope: TikTok. Age: 65+. Table: Article findings.

Published: 2025-09-25.

Pew Research Center, TikTok news use: 2025 survey. Regular news use, US adults aged 65+: 3%. US adults within the specified age group; United States; 18–24 August 2025. https://www.pewresearch.org/short-reads/2025/09/25/1-in-5-americans-now-regularly-get-news-on-tiktok-up-sharply-from-2020/ Reference: https://celebian.com/tiktok-statistics#fact-us-news-age-65plus-2025

Fake accounts removed: safety categoryWorldwide · TikTok worldwide enforcement actionsLink to this fact 8,371,593 accountsQ4 2023Company disclosure TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tables
About this statistic

Safety-category fake accounts; kept separate from the spam-related Ban reason category.

Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026.

Scope: TikTok. Table: Raw CSV: Accounts removed, Ban reason - safety, Fake accounts removed, All, All.

Published: Exact date not disclosed.

TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Fake accounts removed: safety category: 8,371,593 accounts. TikTok worldwide enforcement actions; Worldwide; Q4 2023. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-accounts-fake-safety-2023-q4

Fake accounts removed: safety categoryWorldwide · TikTok worldwide enforcement actionsLink to this fact 5,439,054 accountsQ1 2024Company disclosure TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tables
About this statistic

Safety-category fake accounts; kept separate from the spam-related Ban reason category.

Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026.

Scope: TikTok. Table: Raw CSV: Accounts removed, Ban reason - safety, Fake accounts removed, All, All.

Published: Exact date not disclosed.

TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Fake accounts removed: safety category: 5,439,054 accounts. TikTok worldwide enforcement actions; Worldwide; Q1 2024. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-accounts-fake-safety-2024-q1

Fake accounts removed: safety categoryWorldwide · TikTok worldwide enforcement actionsLink to this fact 3,660,631 accountsQ2 2024Company disclosure TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tables
About this statistic

Safety-category fake accounts; kept separate from the spam-related Ban reason category.

Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026.

Scope: TikTok. Table: Raw CSV: Accounts removed, Ban reason - safety, Fake accounts removed, All, All.

Published: Exact date not disclosed.

TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Fake accounts removed: safety category: 3,660,631 accounts. TikTok worldwide enforcement actions; Worldwide; Q2 2024. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-accounts-fake-safety-2024-q2

Fake accounts removed: safety categoryWorldwide · TikTok worldwide enforcement actionsLink to this fact 2,706,613 accountsQ3 2024Company disclosure TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tables
About this statistic

Safety-category fake accounts; kept separate from the spam-related Ban reason category.

Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026.

Scope: TikTok. Table: Raw CSV: Accounts removed, Ban reason - safety, Fake accounts removed, All, All.

Published: Exact date not disclosed.

TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Fake accounts removed: safety category: 2,706,613 accounts. TikTok worldwide enforcement actions; Worldwide; Q3 2024. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-accounts-fake-safety-2024-q3

Fake accounts removed: safety categoryWorldwide · TikTok worldwide enforcement actionsLink to this fact 3,174,017 accountsQ4 2024Company disclosure TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tables
About this statistic

Safety-category fake accounts; kept separate from the spam-related Ban reason category.

Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026.

Scope: TikTok. Table: Raw CSV: Accounts removed, Ban reason - safety, Fake accounts removed, All, All.

Published: Exact date not disclosed.

TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Fake accounts removed: safety category: 3,174,017 accounts. TikTok worldwide enforcement actions; Worldwide; Q4 2024. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-accounts-fake-safety-2024-q4

Fake accounts removed: safety categoryWorldwide · TikTok worldwide enforcement actionsLink to this fact 1,666,730 accountsQ1 2025Company disclosure TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tables
About this statistic

Safety-category fake accounts; kept separate from the spam-related Ban reason category.

Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026.

Scope: TikTok. Table: Raw CSV: Accounts removed, Ban reason - safety, Fake accounts removed, All, All.

Published: Exact date not disclosed.

TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Fake accounts removed: safety category: 1,666,730 accounts. TikTok worldwide enforcement actions; Worldwide; Q1 2025. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-accounts-fake-safety-2025-q1

Fake accounts removed: safety categoryWorldwide · TikTok worldwide enforcement actionsLink to this fact 253,418 accountsQ2 2025Company disclosure TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tables
About this statistic

Safety-category fake accounts; kept separate from the spam-related Ban reason category.

Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026.

Scope: TikTok. Table: Raw CSV: Accounts removed, Ban reason - safety, Fake accounts removed, All, All.

Published: Exact date not disclosed.

TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Fake accounts removed: safety category: 253,418 accounts. TikTok worldwide enforcement actions; Worldwide; Q2 2025. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-accounts-fake-safety-2025-q2

Fake accounts removed: safety categoryWorldwide · TikTok worldwide enforcement actionsLink to this fact 428,786 accountsQ3 2025Company disclosure TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tables
About this statistic

Safety-category fake accounts; kept separate from the spam-related Ban reason category.

Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026.

Scope: TikTok. Table: Raw CSV: Accounts removed, Ban reason - safety, Fake accounts removed, All, All.

Published: Exact date not disclosed.

TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Fake accounts removed: safety category: 428,786 accounts. TikTok worldwide enforcement actions; Worldwide; Q3 2025. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-accounts-fake-safety-2025-q3

Fake accounts removed: safety categoryWorldwide · TikTok worldwide enforcement actionsLink to this fact 1,437,977 accountsQ4 2025Company disclosure TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tables
About this statistic

Safety-category fake accounts; kept separate from the spam-related Ban reason category.

Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026.

Scope: TikTok. Table: Raw CSV: Accounts removed, Ban reason - safety, Fake accounts removed, All, All.

Published: Exact date not disclosed.

TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Fake accounts removed: safety category: 1,437,977 accounts. TikTok worldwide enforcement actions; Worldwide; Q4 2025. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-accounts-fake-safety-2025-q4

Fake accounts removed: safety categoryWorldwide · TikTok worldwide enforcement actionsLink to this fact 2,860,632 accountsQ1 2026Company disclosure TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tables
About this statistic

Safety-category fake accounts; kept separate from the spam-related Ban reason category.

Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026.

Scope: TikTok. Table: Raw CSV: Accounts removed, Ban reason - safety, Fake accounts removed, All, All.

Published: Exact date not disclosed.

TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Fake accounts removed: safety category: 2,860,632 accounts. TikTok worldwide enforcement actions; Worldwide; Q1 2026. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-accounts-fake-safety-2026-q1

Fake accounts removed: spam categoryWorldwide · TikTok worldwide enforcement actionsLink to this fact 2,409,163 accountsQ1 2021Company disclosure TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tables
About this statistic

Spam-related fake accounts in the Ban reason category; not the safety-category total.

Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026.

Scope: TikTok. Table: Raw CSV: Accounts removed, Ban reason, Fake accounts removed, All, All.

Published: Exact date not disclosed.

TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Fake accounts removed: spam category: 2,409,163 accounts. TikTok worldwide enforcement actions; Worldwide; Q1 2021. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-accounts-fake-spam-2021-q1

Fake accounts removed: spam categoryWorldwide · TikTok worldwide enforcement actionsLink to this fact 1,653,892 accountsQ2 2021Company disclosure TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tables
About this statistic

Spam-related fake accounts in the Ban reason category; not the safety-category total.

Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026.

Scope: TikTok. Table: Raw CSV: Accounts removed, Ban reason, Fake accounts removed, All, All.

Published: Exact date not disclosed.

TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Fake accounts removed: spam category: 1,653,892 accounts. TikTok worldwide enforcement actions; Worldwide; Q2 2021. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-accounts-fake-spam-2021-q2

Fake accounts removed: spam categoryWorldwide · TikTok worldwide enforcement actionsLink to this fact 1,728,621 accountsQ3 2021Company disclosure TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tables
About this statistic

Spam-related fake accounts in the Ban reason category; not the safety-category total.

Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026.

Scope: TikTok. Table: Raw CSV: Accounts removed, Ban reason, Fake accounts removed, All, All.

Published: Exact date not disclosed.

TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Fake accounts removed: spam category: 1,728,621 accounts. TikTok worldwide enforcement actions; Worldwide; Q3 2021. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-accounts-fake-spam-2021-q3

Fake accounts removed: spam categoryWorldwide · TikTok worldwide enforcement actionsLink to this fact 6,077,046 accountsQ4 2021Company disclosure TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tables
About this statistic

Spam-related fake accounts in the Ban reason category; not the safety-category total.

Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026.

Scope: TikTok. Table: Raw CSV: Accounts removed, Ban reason, Fake accounts removed, All, All.

Published: Exact date not disclosed.

TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Fake accounts removed: spam category: 6,077,046 accounts. TikTok worldwide enforcement actions; Worldwide; Q4 2021. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-accounts-fake-spam-2021-q4

Fake accounts removed: spam categoryWorldwide · TikTok worldwide enforcement actionsLink to this fact 20,890,519 accountsQ1 2022Company disclosure TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tables
About this statistic

Spam-related fake accounts in the Ban reason category; not the safety-category total.

Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026.

Scope: TikTok. Table: Raw CSV: Accounts removed, Ban reason, Fake accounts removed, All, All.

Published: Exact date not disclosed.

TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Fake accounts removed: spam category: 20,890,519 accounts. TikTok worldwide enforcement actions; Worldwide; Q1 2022. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-accounts-fake-spam-2022-q1

Fake accounts removed: spam categoryWorldwide · TikTok worldwide enforcement actionsLink to this fact 33,632,058 accountsQ2 2022Company disclosure TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tables
About this statistic

Spam-related fake accounts in the Ban reason category; not the safety-category total.

Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026.

Scope: TikTok. Table: Raw CSV: Accounts removed, Ban reason, Fake accounts removed, All, All.

Published: Exact date not disclosed.

TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Fake accounts removed: spam category: 33,632,058 accounts. TikTok worldwide enforcement actions; Worldwide; Q2 2022. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-accounts-fake-spam-2022-q2

Fake accounts removed: spam categoryWorldwide · TikTok worldwide enforcement actionsLink to this fact 50,963,108 accountsQ3 2022Company disclosure TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tables
About this statistic

Spam-related fake accounts in the Ban reason category; not the safety-category total.

Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026.

Scope: TikTok. Table: Raw CSV: Accounts removed, Ban reason, Fake accounts removed, All, All.

Published: Exact date not disclosed.

TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Fake accounts removed: spam category: 50,963,108 accounts. TikTok worldwide enforcement actions; Worldwide; Q3 2022. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-accounts-fake-spam-2022-q3

Fake accounts removed: spam categoryWorldwide · TikTok worldwide enforcement actionsLink to this fact 54,453,610 accountsQ4 2022Company disclosure TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tables
About this statistic

Spam-related fake accounts in the Ban reason category; not the safety-category total.

Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026.

Scope: TikTok. Table: Raw CSV: Accounts removed, Ban reason, Fake accounts removed, All, All.

Published: Exact date not disclosed.

TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Fake accounts removed: spam category: 54,453,610 accounts. TikTok worldwide enforcement actions; Worldwide; Q4 2022. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-accounts-fake-spam-2022-q4

Fake accounts removed: spam categoryWorldwide · TikTok worldwide enforcement actionsLink to this fact 51,298,135 accountsQ1 2023Company disclosure TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tables
About this statistic

Spam-related fake accounts in the Ban reason category; not the safety-category total.

Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026.

Scope: TikTok. Table: Raw CSV: Accounts removed, Ban reason, Fake accounts removed, All, All.

Published: Exact date not disclosed.

TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Fake accounts removed: spam category: 51,298,135 accounts. TikTok worldwide enforcement actions; Worldwide; Q1 2023. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-accounts-fake-spam-2023-q1

Fake accounts removed: spam categoryWorldwide · TikTok worldwide enforcement actionsLink to this fact 43,154,318 accountsQ2 2023Company disclosure TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tables
About this statistic

Spam-related fake accounts in the Ban reason category; not the safety-category total.

Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026.

Scope: TikTok. Table: Raw CSV: Accounts removed, Ban reason, Fake accounts removed, All, All.

Published: Exact date not disclosed.

TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Fake accounts removed: spam category: 43,154,318 accounts. TikTok worldwide enforcement actions; Worldwide; Q2 2023. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-accounts-fake-spam-2023-q2

Fake accounts removed: spam categoryWorldwide · TikTok worldwide enforcement actionsLink to this fact 73,571,022 accountsQ3 2023Company disclosure TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tables
About this statistic

Spam-related fake accounts in the Ban reason category; not the safety-category total.

Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026.

Scope: TikTok. Table: Raw CSV: Accounts removed, Ban reason, Fake accounts removed, All, All.

Published: Exact date not disclosed.

TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Fake accounts removed: spam category: 73,571,022 accounts. TikTok worldwide enforcement actions; Worldwide; Q3 2023. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-accounts-fake-spam-2023-q3

Fake accounts removed: spam categoryWorldwide · TikTok worldwide enforcement actionsLink to this fact 165,623,182 accountsQ1 2024Company disclosure TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tables
About this statistic

Spam-related fake accounts in the Ban reason category; not the safety-category total.

Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026.

Scope: TikTok. Table: Raw CSV: Accounts removed, Ban reason, Fake accounts removed, All, All.

Published: Exact date not disclosed.

TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Fake accounts removed: spam category: 165,623,182 accounts. TikTok worldwide enforcement actions; Worldwide; Q1 2024. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-accounts-fake-spam-2024-q1

Fake accounts removed: spam categoryWorldwide · TikTok worldwide enforcement actionsLink to this fact 205,021,245 accountsQ2 2024Company disclosure TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tables
About this statistic

Spam-related fake accounts in the Ban reason category; not the safety-category total.

Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026.

Scope: TikTok. Table: Raw CSV: Accounts removed, Ban reason, Fake accounts removed, All, All.

Published: Exact date not disclosed.

TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Fake accounts removed: spam category: 205,021,245 accounts. TikTok worldwide enforcement actions; Worldwide; Q2 2024. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-accounts-fake-spam-2024-q2

Fake accounts removed: spam categoryWorldwide · TikTok worldwide enforcement actionsLink to this fact 184,602,732 accountsQ3 2024Company disclosure TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tables
About this statistic

Spam-related fake accounts in the Ban reason category; not the safety-category total.

Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026.

Scope: TikTok. Table: Raw CSV: Accounts removed, Ban reason, Fake accounts removed, All, All.

Published: Exact date not disclosed.

TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Fake accounts removed: spam category: 184,602,732 accounts. TikTok worldwide enforcement actions; Worldwide; Q3 2024. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-accounts-fake-spam-2024-q3

Fake accounts removed: spam categoryWorldwide · TikTok worldwide enforcement actionsLink to this fact 182,165,505 accountsQ4 2024Company disclosure TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tables
About this statistic

Spam-related fake accounts in the Ban reason category; not the safety-category total.

Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026.

Scope: TikTok. Table: Raw CSV: Accounts removed, Ban reason, Fake accounts removed, All, All.

Published: Exact date not disclosed.

TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Fake accounts removed: spam category: 182,165,505 accounts. TikTok worldwide enforcement actions; Worldwide; Q4 2024. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-accounts-fake-spam-2024-q4

Fake accounts removed: spam categoryWorldwide · TikTok worldwide enforcement actionsLink to this fact 71,434,290 accountsQ1 2025Company disclosure TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tables
About this statistic

Spam-related fake accounts in the Ban reason category; not the safety-category total.

Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026.

Scope: TikTok. Table: Raw CSV: Accounts removed, Ban reason, Fake accounts removed, All, All.

Published: Exact date not disclosed.

TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Fake accounts removed: spam category: 71,434,290 accounts. TikTok worldwide enforcement actions; Worldwide; Q1 2025. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-accounts-fake-spam-2025-q1

Fake accounts removed: spam categoryWorldwide · TikTok worldwide enforcement actionsLink to this fact 76,738,242 accountsQ2 2025Company disclosure TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tables
About this statistic

Spam-related fake accounts in the Ban reason category; not the safety-category total.

Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026.

Scope: TikTok. Table: Raw CSV: Accounts removed, Ban reason, Fake accounts removed, All, All.

Published: Exact date not disclosed.

TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Fake accounts removed: spam category: 76,738,242 accounts. TikTok worldwide enforcement actions; Worldwide; Q2 2025. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-accounts-fake-spam-2025-q2

Fake accounts removed: spam categoryWorldwide · TikTok worldwide enforcement actionsLink to this fact 118,189,613 accountsQ3 2025Company disclosure TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tables
About this statistic

Spam-related fake accounts in the Ban reason category; not the safety-category total.

Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026.

Scope: TikTok. Table: Raw CSV: Accounts removed, Ban reason, Fake accounts removed, All, All.

Published: Exact date not disclosed.

TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Fake accounts removed: spam category: 118,189,613 accounts. TikTok worldwide enforcement actions; Worldwide; Q3 2025. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-accounts-fake-spam-2025-q3

Fake accounts removed: spam categoryWorldwide · TikTok worldwide enforcement actionsLink to this fact 146,278,541 accountsQ4 2025Company disclosure TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tables
About this statistic

Spam-related fake accounts in the Ban reason category; not the safety-category total.

Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026.

Scope: TikTok. Table: Raw CSV: Accounts removed, Ban reason, Fake accounts removed, All, All.

Published: Exact date not disclosed.

TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Fake accounts removed: spam category: 146,278,541 accounts. TikTok worldwide enforcement actions; Worldwide; Q4 2025. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-accounts-fake-spam-2025-q4

Fake accounts removed: spam categoryWorldwide · TikTok worldwide enforcement actionsLink to this fact 83,428,073 accountsQ1 2026Company disclosure TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tables
About this statistic

Spam-related fake accounts in the Ban reason category; not the safety-category total.

Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026.

Scope: TikTok. Table: Raw CSV: Accounts removed, Ban reason, Fake accounts removed, All, All.

Published: Exact date not disclosed.

TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Fake accounts removed: spam category: 83,428,073 accounts. TikTok worldwide enforcement actions; Worldwide; Q1 2026. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-accounts-fake-spam-2026-q1

Suspected under-13 accounts removedWorldwide · TikTok worldwide enforcement actionsLink to this fact 18,823,040 accountsQ2 2023Company disclosure TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tables
About this statistic

Safety enforcement for suspected underage accounts, not fake accounts.

Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026.

Scope: TikTok. Table: Raw CSV: Accounts removed, Ban reason - safety, Accounts suspected to be under the age of 13 removed, All, All.

Published: Exact date not disclosed.

TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Suspected under-13 accounts removed: 18,823,040 accounts. TikTok worldwide enforcement actions; Worldwide; Q2 2023. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-accounts-under13-2023-q2

Suspected under-13 accounts removedWorldwide · TikTok worldwide enforcement actionsLink to this fact 20,864,857 accountsQ3 2023Company disclosure TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tables
About this statistic

Safety enforcement for suspected underage accounts, not fake accounts.

Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026.

Scope: TikTok. Table: Raw CSV: Accounts removed, Ban reason - safety, Accounts suspected to be under the age of 13 removed, All, All.

Published: Exact date not disclosed.

TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Suspected under-13 accounts removed: 20,864,857 accounts. TikTok worldwide enforcement actions; Worldwide; Q3 2023. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-accounts-under13-2023-q3

Suspected under-13 accounts removedWorldwide · TikTok worldwide enforcement actionsLink to this fact 19,848,855 accountsQ4 2023Company disclosure TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tables
About this statistic

Safety enforcement for suspected underage accounts, not fake accounts.

Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026.

Scope: TikTok. Table: Raw CSV: Accounts removed, Ban reason - safety, Accounts suspected to be under the age of 13 removed, All, All.

Published: Exact date not disclosed.

TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Suspected under-13 accounts removed: 19,848,855 accounts. TikTok worldwide enforcement actions; Worldwide; Q4 2023. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-accounts-under13-2023-q4

Suspected under-13 accounts removedWorldwide · TikTok worldwide enforcement actionsLink to this fact 21,639,414 accountsQ1 2024Company disclosure TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tables
About this statistic

Safety enforcement for suspected underage accounts, not fake accounts.

Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026.

Scope: TikTok. Table: Raw CSV: Accounts removed, Ban reason - safety, Accounts suspected to be under the age of 13 removed, All, All.

Published: Exact date not disclosed.

TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Suspected under-13 accounts removed: 21,639,414 accounts. TikTok worldwide enforcement actions; Worldwide; Q1 2024. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-accounts-under13-2024-q1

Suspected under-13 accounts removedWorldwide · TikTok worldwide enforcement actionsLink to this fact 20,216,580 accountsQ2 2024Company disclosure TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tables
About this statistic

Safety enforcement for suspected underage accounts, not fake accounts.

Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026.

Scope: TikTok. Table: Raw CSV: Accounts removed, Ban reason - safety, Accounts suspected to be under the age of 13 removed, All, All.

Published: Exact date not disclosed.

TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Suspected under-13 accounts removed: 20,216,580 accounts. TikTok worldwide enforcement actions; Worldwide; Q2 2024. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-accounts-under13-2024-q2

Suspected under-13 accounts removedWorldwide · TikTok worldwide enforcement actionsLink to this fact 24,304,797 accountsQ3 2024Company disclosure TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tables
About this statistic

Safety enforcement for suspected underage accounts, not fake accounts.

Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026.

Scope: TikTok. Table: Raw CSV: Accounts removed, Ban reason - safety, Accounts suspected to be under the age of 13 removed, All, All.

Published: Exact date not disclosed.

TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Suspected under-13 accounts removed: 24,304,797 accounts. TikTok worldwide enforcement actions; Worldwide; Q3 2024. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-accounts-under13-2024-q3

Suspected under-13 accounts removedWorldwide · TikTok worldwide enforcement actionsLink to this fact 20,564,571 accountsQ4 2024Company disclosure TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tables
About this statistic

Safety enforcement for suspected underage accounts, not fake accounts.

Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026.

Scope: TikTok. Table: Raw CSV: Accounts removed, Ban reason - safety, Accounts suspected to be under the age of 13 removed, All, All.

Published: Exact date not disclosed.

TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Suspected under-13 accounts removed: 20,564,571 accounts. TikTok worldwide enforcement actions; Worldwide; Q4 2024. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-accounts-under13-2024-q4

Suspected under-13 accounts removedWorldwide · TikTok worldwide enforcement actionsLink to this fact 21,439,757 accountsQ1 2025Company disclosure TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tables
About this statistic

Safety enforcement for suspected underage accounts, not fake accounts.

Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026.

Scope: TikTok. Table: Raw CSV: Accounts removed, Ban reason - safety, Accounts suspected to be under the age of 13 removed, All, All.

Published: Exact date not disclosed.

TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Suspected under-13 accounts removed: 21,439,757 accounts. TikTok worldwide enforcement actions; Worldwide; Q1 2025. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-accounts-under13-2025-q1

Suspected under-13 accounts removedWorldwide · TikTok worldwide enforcement actionsLink to this fact 25,904,708 accountsQ2 2025Company disclosure TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tables
About this statistic

Safety enforcement for suspected underage accounts, not fake accounts.

Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026.

Scope: TikTok. Table: Raw CSV: Accounts removed, Ban reason - safety, Accounts suspected to be under the age of 13 removed, All, All.

Published: Exact date not disclosed.

TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Suspected under-13 accounts removed: 25,904,708 accounts. TikTok worldwide enforcement actions; Worldwide; Q2 2025. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-accounts-under13-2025-q2

Suspected under-13 accounts removedWorldwide · TikTok worldwide enforcement actionsLink to this fact 22,226,542 accountsQ3 2025Company disclosure TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tables
About this statistic

Safety enforcement for suspected underage accounts, not fake accounts.

Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026.

Scope: TikTok. Table: Raw CSV: Accounts removed, Ban reason - safety, Accounts suspected to be under the age of 13 removed, All, All.

Published: Exact date not disclosed.

TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Suspected under-13 accounts removed: 22,226,542 accounts. TikTok worldwide enforcement actions; Worldwide; Q3 2025. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-accounts-under13-2025-q3

Suspected under-13 accounts removedWorldwide · TikTok worldwide enforcement actionsLink to this fact 23,875,879 accountsQ4 2025Company disclosure TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tables
About this statistic

Safety enforcement for suspected underage accounts, not fake accounts.

Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026.

Scope: TikTok. Table: Raw CSV: Accounts removed, Ban reason - safety, Accounts suspected to be under the age of 13 removed, All, All.

Published: Exact date not disclosed.

TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Suspected under-13 accounts removed: 23,875,879 accounts. TikTok worldwide enforcement actions; Worldwide; Q4 2025. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-accounts-under13-2025-q4

Suspected under-13 accounts removedWorldwide · TikTok worldwide enforcement actionsLink to this fact 25,764,372 accountsQ1 2026Company disclosure TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tables
About this statistic

Safety enforcement for suspected underage accounts, not fake accounts.

Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026.

Scope: TikTok. Table: Raw CSV: Accounts removed, Ban reason - safety, Accounts suspected to be under the age of 13 removed, All, All.

Published: Exact date not disclosed.

TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Suspected under-13 accounts removed: 25,764,372 accounts. TikTok worldwide enforcement actions; Worldwide; Q1 2026. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-accounts-under13-2026-q1

Fake follow requests preventedWorldwide · TikTok worldwide enforcement actionsLink to this fact 632,416,873 requestsQ2 2021Company disclosure TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tables
About this statistic

Fake follow requests blocked; not the number of unique accounts.

Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026.

Scope: TikTok. Table: Raw CSV: Fake follow requests prevented, All, All, All, All.

Published: Exact date not disclosed.

TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Fake follow requests prevented: 632,416,873 requests. TikTok worldwide enforcement actions; Worldwide; Q2 2021. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-follows-prevented-2021-q2

Fake follow requests preventedWorldwide · TikTok worldwide enforcement actionsLink to this fact 2,078,453,724 requestsQ3 2021Company disclosure TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tables
About this statistic

Fake follow requests blocked; not the number of unique accounts.

Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026.

Scope: TikTok. Table: Raw CSV: Fake follow requests prevented, All, All, All, All.

Published: Exact date not disclosed.

TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Fake follow requests prevented: 2,078,453,724 requests. TikTok worldwide enforcement actions; Worldwide; Q3 2021. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-follows-prevented-2021-q3

Fake follow requests preventedWorldwide · TikTok worldwide enforcement actionsLink to this fact 2,794,306,196 requestsQ4 2021Company disclosure TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tables
About this statistic

Fake follow requests blocked; not the number of unique accounts.

Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026.

Scope: TikTok. Table: Raw CSV: Fake follow requests prevented, All, All, All, All.

Published: Exact date not disclosed.

TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Fake follow requests prevented: 2,794,306,196 requests. TikTok worldwide enforcement actions; Worldwide; Q4 2021. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-follows-prevented-2021-q4

Fake follow requests preventedWorldwide · TikTok worldwide enforcement actionsLink to this fact 4,762,680,655 requestsQ1 2022Company disclosure TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tables
About this statistic

Fake follow requests blocked; not the number of unique accounts.

Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026.

Scope: TikTok. Table: Raw CSV: Fake follow requests prevented, All, All, All, All.

Published: Exact date not disclosed.

TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Fake follow requests prevented: 4,762,680,655 requests. TikTok worldwide enforcement actions; Worldwide; Q1 2022. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-follows-prevented-2022-q1

Fake follow requests preventedWorldwide · TikTok worldwide enforcement actionsLink to this fact 9,898,396,178 requestsQ2 2022Company disclosure TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tables
About this statistic

Fake follow requests blocked; not the number of unique accounts.

Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026.

Scope: TikTok. Table: Raw CSV: Fake follow requests prevented, All, All, All, All.

Published: Exact date not disclosed.

TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Fake follow requests prevented: 9,898,396,178 requests. TikTok worldwide enforcement actions; Worldwide; Q2 2022. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-follows-prevented-2022-q2

Fake follow requests preventedWorldwide · TikTok worldwide enforcement actionsLink to this fact 8,035,218,300 requestsQ3 2022Company disclosure TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tables
About this statistic

Fake follow requests blocked; not the number of unique accounts.

Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026.

Scope: TikTok. Table: Raw CSV: Fake follow requests prevented, All, All, All, All.

Published: Exact date not disclosed.

TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Fake follow requests prevented: 8,035,218,300 requests. TikTok worldwide enforcement actions; Worldwide; Q3 2022. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-follows-prevented-2022-q3

Fake follow requests preventedWorldwide · TikTok worldwide enforcement actionsLink to this fact 7,476,505,410 requestsQ4 2022Company disclosure TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tables
About this statistic

Fake follow requests blocked; not the number of unique accounts.

Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026.

Scope: TikTok. Table: Raw CSV: Fake follow requests prevented, All, All, All, All.

Published: Exact date not disclosed.

TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Fake follow requests prevented: 7,476,505,410 requests. TikTok worldwide enforcement actions; Worldwide; Q4 2022. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-follows-prevented-2022-q4

Fake follow requests preventedWorldwide · TikTok worldwide enforcement actionsLink to this fact 6,808,118,595 requestsQ1 2023Company disclosure TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tables
About this statistic

Fake follow requests blocked; not the number of unique accounts.

Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026.

Scope: TikTok. Table: Raw CSV: Fake follow requests prevented, All, All, All, All.

Published: Exact date not disclosed.

TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Fake follow requests prevented: 6,808,118,595 requests. TikTok worldwide enforcement actions; Worldwide; Q1 2023. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-follows-prevented-2023-q1

Fake follow requests preventedWorldwide · TikTok worldwide enforcement actionsLink to this fact 21,535,156,596 requestsQ2 2023Company disclosure TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tables
About this statistic

Fake follow requests blocked; not the number of unique accounts.

Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026.

Scope: TikTok. Table: Raw CSV: Fake follow requests prevented, All, All, All, All.

Published: Exact date not disclosed.

TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Fake follow requests prevented: 21,535,156,596 requests. TikTok worldwide enforcement actions; Worldwide; Q2 2023. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-follows-prevented-2023-q2

Fake follow requests preventedWorldwide · TikTok worldwide enforcement actionsLink to this fact 7,275,873,796 requestsQ3 2023Company disclosure TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tables
About this statistic

Fake follow requests blocked; not the number of unique accounts.

Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026.

Scope: TikTok. Table: Raw CSV: Fake follow requests prevented, All, All, All, All.

Published: Exact date not disclosed.

TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Fake follow requests prevented: 7,275,873,796 requests. TikTok worldwide enforcement actions; Worldwide; Q3 2023. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-follows-prevented-2023-q3

Fake follow requests preventedWorldwide · TikTok worldwide enforcement actionsLink to this fact 4,890,009,711 requestsQ4 2023Company disclosure TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tables
About this statistic

Fake follow requests blocked; not the number of unique accounts.

Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026.

Scope: TikTok. Table: Raw CSV: Fake follow requests prevented, All, All, All, All.

Published: Exact date not disclosed.

TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Fake follow requests prevented: 4,890,009,711 requests. TikTok worldwide enforcement actions; Worldwide; Q4 2023. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-follows-prevented-2023-q4

Fake follow requests preventedWorldwide · TikTok worldwide enforcement actionsLink to this fact 6,058,733,077 requestsQ1 2024Company disclosure TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tables
About this statistic

Fake follow requests blocked; not the number of unique accounts.

Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026.

Scope: TikTok. Table: Raw CSV: Fake follow requests prevented, All, All, All, All.

Published: Exact date not disclosed.

TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Fake follow requests prevented: 6,058,733,077 requests. TikTok worldwide enforcement actions; Worldwide; Q1 2024. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-follows-prevented-2024-q1

Fake follow requests preventedWorldwide · TikTok worldwide enforcement actionsLink to this fact 9,271,959,853 requestsQ2 2024Company disclosure TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tables
About this statistic

Fake follow requests blocked; not the number of unique accounts.

Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026.

Scope: TikTok. Table: Raw CSV: Fake follow requests prevented, All, All, All, All.

Published: Exact date not disclosed.

TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Fake follow requests prevented: 9,271,959,853 requests. TikTok worldwide enforcement actions; Worldwide; Q2 2024. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-follows-prevented-2024-q2

Fake follow requests preventedWorldwide · TikTok worldwide enforcement actionsLink to this fact 8,952,042,374 requestsQ3 2024Company disclosure TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tables
About this statistic

Fake follow requests blocked; not the number of unique accounts.

Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026.

Scope: TikTok. Table: Raw CSV: Fake follow requests prevented, All, All, All, All.

Published: Exact date not disclosed.

TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Fake follow requests prevented: 8,952,042,374 requests. TikTok worldwide enforcement actions; Worldwide; Q3 2024. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-follows-prevented-2024-q3

Fake follow requests preventedWorldwide · TikTok worldwide enforcement actionsLink to this fact 9,708,469,064 requestsQ4 2024Company disclosure TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tables
About this statistic

Fake follow requests blocked; not the number of unique accounts.

Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026.

Scope: TikTok. Table: Raw CSV: Fake follow requests prevented, All, All, All, All.

Published: Exact date not disclosed.

TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Fake follow requests prevented: 9,708,469,064 requests. TikTok worldwide enforcement actions; Worldwide; Q4 2024. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-follows-prevented-2024-q4

Fake follow requests preventedWorldwide · TikTok worldwide enforcement actionsLink to this fact 8,077,403,705 requestsQ1 2025Company disclosure TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tables
About this statistic

Fake follow requests blocked; not the number of unique accounts.

Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026.

Scope: TikTok. Table: Raw CSV: Fake follow requests prevented, All, All, All, All.

Published: Exact date not disclosed.

TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Fake follow requests prevented: 8,077,403,705 requests. TikTok worldwide enforcement actions; Worldwide; Q1 2025. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-follows-prevented-2025-q1

Fake follow requests preventedWorldwide · TikTok worldwide enforcement actionsLink to this fact 9,097,771,219 requestsQ2 2025Company disclosure TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tables
About this statistic

Fake follow requests blocked; not the number of unique accounts.

Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026.

Scope: TikTok. Table: Raw CSV: Fake follow requests prevented, All, All, All, All.

Published: Exact date not disclosed.

TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Fake follow requests prevented: 9,097,771,219 requests. TikTok worldwide enforcement actions; Worldwide; Q2 2025. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-follows-prevented-2025-q2

Fake follow requests preventedWorldwide · TikTok worldwide enforcement actionsLink to this fact 7,139,533,355 requestsQ3 2025Company disclosure TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tables
About this statistic

Fake follow requests blocked; not the number of unique accounts.

Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026.

Scope: TikTok. Table: Raw CSV: Fake follow requests prevented, All, All, All, All.

Published: Exact date not disclosed.

TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Fake follow requests prevented: 7,139,533,355 requests. TikTok worldwide enforcement actions; Worldwide; Q3 2025. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-follows-prevented-2025-q3

Fake follow requests preventedWorldwide · TikTok worldwide enforcement actionsLink to this fact 7,906,932,746 requestsQ4 2025Company disclosure TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tables
About this statistic

Fake follow requests blocked; not the number of unique accounts.

Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026.

Scope: TikTok. Table: Raw CSV: Fake follow requests prevented, All, All, All, All.

Published: Exact date not disclosed.

TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Fake follow requests prevented: 7,906,932,746 requests. TikTok worldwide enforcement actions; Worldwide; Q4 2025. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-follows-prevented-2025-q4

Fake follow requests preventedWorldwide · TikTok worldwide enforcement actionsLink to this fact 5,979,079,449 requestsQ1 2026Company disclosure TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tables
About this statistic

Fake follow requests blocked; not the number of unique accounts.

Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026.

Scope: TikTok. Table: Raw CSV: Fake follow requests prevented, All, All, All, All.

Published: Exact date not disclosed.

TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Fake follow requests prevented: 5,979,079,449 requests. TikTok worldwide enforcement actions; Worldwide; Q1 2026. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-follows-prevented-2026-q1

Fake likes preventedWorldwide · TikTok worldwide enforcement actionsLink to this fact 9,612,942,242 likesQ2 2021Company disclosure TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tables
About this statistic

Fake likes blocked before they were applied; different from likes removed after application.

Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026.

Scope: TikTok. Table: Raw CSV: Fake likes prevented, All, All, All, All.

Published: Exact date not disclosed.

TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Fake likes prevented: 9,612,942,242 likes. TikTok worldwide enforcement actions; Worldwide; Q2 2021. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-likes-prevented-2021-q2

Fake likes preventedWorldwide · TikTok worldwide enforcement actionsLink to this fact 16,594,976,202 likesQ3 2021Company disclosure TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tables
About this statistic

Fake likes blocked before they were applied; different from likes removed after application.

Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026.

Scope: TikTok. Table: Raw CSV: Fake likes prevented, All, All, All, All.

Published: Exact date not disclosed.

TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Fake likes prevented: 16,594,976,202 likes. TikTok worldwide enforcement actions; Worldwide; Q3 2021. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-likes-prevented-2021-q3

Fake likes preventedWorldwide · TikTok worldwide enforcement actionsLink to this fact 11,917,679,868 likesQ4 2021Company disclosure TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tables
About this statistic

Fake likes blocked before they were applied; different from likes removed after application.

Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026.

Scope: TikTok. Table: Raw CSV: Fake likes prevented, All, All, All, All.

Published: Exact date not disclosed.

TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Fake likes prevented: 11,917,679,868 likes. TikTok worldwide enforcement actions; Worldwide; Q4 2021. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-likes-prevented-2021-q4

Fake likes preventedWorldwide · TikTok worldwide enforcement actionsLink to this fact 17,585,235,916 likesQ1 2022Company disclosure TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tables
About this statistic

Fake likes blocked before they were applied; different from likes removed after application.

Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026.

Scope: TikTok. Table: Raw CSV: Fake likes prevented, All, All, All, All.

Published: Exact date not disclosed.

TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Fake likes prevented: 17,585,235,916 likes. TikTok worldwide enforcement actions; Worldwide; Q1 2022. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-likes-prevented-2022-q1

Fake likes preventedWorldwide · TikTok worldwide enforcement actionsLink to this fact 14,651,421,022 likesQ2 2022Company disclosure TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tables
About this statistic

Fake likes blocked before they were applied; different from likes removed after application.

Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026.

Scope: TikTok. Table: Raw CSV: Fake likes prevented, All, All, All, All.

Published: Exact date not disclosed.

TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Fake likes prevented: 14,651,421,022 likes. TikTok worldwide enforcement actions; Worldwide; Q2 2022. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-likes-prevented-2022-q2

Fake likes preventedWorldwide · TikTok worldwide enforcement actionsLink to this fact 5,481,149,327 likesQ3 2022Company disclosure TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tables
About this statistic

Fake likes blocked before they were applied; different from likes removed after application.

Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026.

Scope: TikTok. Table: Raw CSV: Fake likes prevented, All, All, All, All.

Published: Exact date not disclosed.

TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Fake likes prevented: 5,481,149,327 likes. TikTok worldwide enforcement actions; Worldwide; Q3 2022. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-likes-prevented-2022-q3

Fake likes preventedWorldwide · TikTok worldwide enforcement actionsLink to this fact 10,179,734,085 likesQ4 2022Company disclosure TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tables
About this statistic

Fake likes blocked before they were applied; different from likes removed after application.

Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026.

Scope: TikTok. Table: Raw CSV: Fake likes prevented, All, All, All, All.

Published: Exact date not disclosed.

TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Fake likes prevented: 10,179,734,085 likes. TikTok worldwide enforcement actions; Worldwide; Q4 2022. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-likes-prevented-2022-q4

Fake likes preventedWorldwide · TikTok worldwide enforcement actionsLink to this fact 8,390,200,078 likesQ1 2023Company disclosure TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tables
About this statistic

Fake likes blocked before they were applied; different from likes removed after application.

Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026.

Scope: TikTok. Table: Raw CSV: Fake likes prevented, All, All, All, All.

Published: Exact date not disclosed.

TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Fake likes prevented: 8,390,200,078 likes. TikTok worldwide enforcement actions; Worldwide; Q1 2023. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-likes-prevented-2023-q1

Fake likes preventedWorldwide · TikTok worldwide enforcement actionsLink to this fact 5,306,184,562 likesQ2 2023Company disclosure TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tables
About this statistic

Fake likes blocked before they were applied; different from likes removed after application.

Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026.

Scope: TikTok. Table: Raw CSV: Fake likes prevented, All, All, All, All.

Published: Exact date not disclosed.

TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Fake likes prevented: 5,306,184,562 likes. TikTok worldwide enforcement actions; Worldwide; Q2 2023. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-likes-prevented-2023-q2

Fake likes preventedWorldwide · TikTok worldwide enforcement actionsLink to this fact 7,809,923,173 likesQ3 2023Company disclosure TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tables
About this statistic

Fake likes blocked before they were applied; different from likes removed after application.

Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026.

Scope: TikTok. Table: Raw CSV: Fake likes prevented, All, All, All, All.

Published: Exact date not disclosed.

TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Fake likes prevented: 7,809,923,173 likes. TikTok worldwide enforcement actions; Worldwide; Q3 2023. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-likes-prevented-2023-q3

Fake likes preventedWorldwide · TikTok worldwide enforcement actionsLink to this fact 22,529,996,669 likesQ4 2023Company disclosure TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tables
About this statistic

Fake likes blocked before they were applied; different from likes removed after application.

Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026.

Scope: TikTok. Table: Raw CSV: Fake likes prevented, All, All, All, All.

Published: Exact date not disclosed.

TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Fake likes prevented: 22,529,996,669 likes. TikTok worldwide enforcement actions; Worldwide; Q4 2023. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-likes-prevented-2023-q4

Fake likes preventedWorldwide · TikTok worldwide enforcement actionsLink to this fact 23,588,559,185 likesQ1 2024Company disclosure TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tables
About this statistic

Fake likes blocked before they were applied; different from likes removed after application.

Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026.

Scope: TikTok. Table: Raw CSV: Fake likes prevented, All, All, All, All.

Published: Exact date not disclosed.

TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Fake likes prevented: 23,588,559,185 likes. TikTok worldwide enforcement actions; Worldwide; Q1 2024. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-likes-prevented-2024-q1

Fake likes preventedWorldwide · TikTok worldwide enforcement actionsLink to this fact 12,423,500,527 likesQ2 2024Company disclosure TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tables
About this statistic

Fake likes blocked before they were applied; different from likes removed after application.

Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026.

Scope: TikTok. Table: Raw CSV: Fake likes prevented, All, All, All, All.

Published: Exact date not disclosed.

TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Fake likes prevented: 12,423,500,527 likes. TikTok worldwide enforcement actions; Worldwide; Q2 2024. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-likes-prevented-2024-q2

Fake likes preventedWorldwide · TikTok worldwide enforcement actionsLink to this fact 8,440,005,825 likesQ3 2024Company disclosure TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tables
About this statistic

Fake likes blocked before they were applied; different from likes removed after application.

Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026.

Scope: TikTok. Table: Raw CSV: Fake likes prevented, All, All, All, All.

Published: Exact date not disclosed.

TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Fake likes prevented: 8,440,005,825 likes. TikTok worldwide enforcement actions; Worldwide; Q3 2024. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-likes-prevented-2024-q3

Fake likes preventedWorldwide · TikTok worldwide enforcement actionsLink to this fact 10,471,784,647 likesQ4 2024Company disclosure TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tables
About this statistic

Fake likes blocked before they were applied; different from likes removed after application.

Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026.

Scope: TikTok. Table: Raw CSV: Fake likes prevented, All, All, All, All.

Published: Exact date not disclosed.

TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Fake likes prevented: 10,471,784,647 likes. TikTok worldwide enforcement actions; Worldwide; Q4 2024. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-likes-prevented-2024-q4

Fake likes preventedWorldwide · TikTok worldwide enforcement actionsLink to this fact 6,023,528,451 likesQ1 2025Company disclosure TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tables
About this statistic

Fake likes blocked before they were applied; different from likes removed after application.

Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026.

Scope: TikTok. Table: Raw CSV: Fake likes prevented, All, All, All, All.

Published: Exact date not disclosed.

TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Fake likes prevented: 6,023,528,451 likes. TikTok worldwide enforcement actions; Worldwide; Q1 2025. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-likes-prevented-2025-q1

Fake likes preventedWorldwide · TikTok worldwide enforcement actionsLink to this fact 5,531,313,026 likesQ2 2025Company disclosure TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tables
About this statistic

Fake likes blocked before they were applied; different from likes removed after application.

Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026.

Scope: TikTok. Table: Raw CSV: Fake likes prevented, All, All, All, All.

Published: Exact date not disclosed.

TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Fake likes prevented: 5,531,313,026 likes. TikTok worldwide enforcement actions; Worldwide; Q2 2025. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-likes-prevented-2025-q2

Fake likes preventedWorldwide · TikTok worldwide enforcement actionsLink to this fact 5,961,083,041 likesQ3 2025Company disclosure TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tables
About this statistic

Fake likes blocked before they were applied; different from likes removed after application.

Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026.

Scope: TikTok. Table: Raw CSV: Fake likes prevented, All, All, All, All.

Published: Exact date not disclosed.

TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Fake likes prevented: 5,961,083,041 likes. TikTok worldwide enforcement actions; Worldwide; Q3 2025. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-likes-prevented-2025-q3

Fake likes preventedWorldwide · TikTok worldwide enforcement actionsLink to this fact 6,741,171,670 likesQ4 2025Company disclosure TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tables
About this statistic

Fake likes blocked before they were applied; different from likes removed after application.

Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026.

Scope: TikTok. Table: Raw CSV: Fake likes prevented, All, All, All, All.

Published: Exact date not disclosed.

TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Fake likes prevented: 6,741,171,670 likes. TikTok worldwide enforcement actions; Worldwide; Q4 2025. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-likes-prevented-2025-q4

Fake likes preventedWorldwide · TikTok worldwide enforcement actionsLink to this fact 3,478,750,201 likesQ1 2026Company disclosure TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tables
About this statistic

Fake likes blocked before they were applied; different from likes removed after application.

Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026.

Scope: TikTok. Table: Raw CSV: Fake likes prevented, All, All, All, All.

Published: Exact date not disclosed.

TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Fake likes prevented: 3,478,750,201 likes. TikTok worldwide enforcement actions; Worldwide; Q1 2026. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-likes-prevented-2026-q1

Videos removed by AI ModerationWorldwide · TikTok worldwide enforcement actionsLink to this fact 30,149,202 videosQ1 2026Company disclosure TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tables
About this statistic

A separate AI Moderation category introduced in Q1 2026. Figures for earlier quarters are unavailable, rather than zero.

Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026.

Scope: TikTok. Table: Raw CSV: Total videos removed, All, All, task_type, AI Moderation.

Published: Exact date not disclosed.

TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Videos removed by AI Moderation: 30,149,202 videos. TikTok worldwide enforcement actions; Worldwide; Q1 2026. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-videos-ai-2026-q1

Videos removed by automationWorldwide · TikTok worldwide enforcement actionsLink to this fact 3,370,913 videosQ3 2020Company disclosure TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tables
About this statistic

Raw Automation task category. From Q1 2026, AI Moderation is separately reported; this series excludes that new category.

Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026.

Scope: TikTok. Table: Raw CSV: Total videos removed, All, All, task_type, Automation.

Published: Exact date not disclosed.

TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Videos removed by automation: 3,370,913 videos. TikTok worldwide enforcement actions; Worldwide; Q3 2020. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-videos-automation-2020-q3

Videos removed by automationWorldwide · TikTok worldwide enforcement actionsLink to this fact 4,923,971 videosQ4 2020Company disclosure TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tables
About this statistic

Raw Automation task category. From Q1 2026, AI Moderation is separately reported; this series excludes that new category.

Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026.

Scope: TikTok. Table: Raw CSV: Total videos removed, All, All, task_type, Automation.

Published: Exact date not disclosed.

TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Videos removed by automation: 4,923,971 videos. TikTok worldwide enforcement actions; Worldwide; Q4 2020. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-videos-automation-2020-q4

Videos removed by automationWorldwide · TikTok worldwide enforcement actionsLink to this fact 8,832,345 videosQ1 2021Company disclosure TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tables
About this statistic

Raw Automation task category. From Q1 2026, AI Moderation is separately reported; this series excludes that new category.

Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026.

Scope: TikTok. Table: Raw CSV: Total videos removed, All, All, task_type, Automation.

Published: Exact date not disclosed.

TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Videos removed by automation: 8,832,345 videos. TikTok worldwide enforcement actions; Worldwide; Q1 2021. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-videos-automation-2021-q1

Videos removed by automationWorldwide · TikTok worldwide enforcement actionsLink to this fact 16,957,950 videosQ2 2021Company disclosure TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tables
About this statistic

Raw Automation task category. From Q1 2026, AI Moderation is separately reported; this series excludes that new category.

Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026.

Scope: TikTok. Table: Raw CSV: Total videos removed, All, All, task_type, Automation.

Published: Exact date not disclosed.

TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Videos removed by automation: 16,957,950 videos. TikTok worldwide enforcement actions; Worldwide; Q2 2021. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-videos-automation-2021-q2

Videos removed by automationWorldwide · TikTok worldwide enforcement actionsLink to this fact 31,009,160 videosQ3 2021Company disclosure TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tables
About this statistic

Raw Automation task category. From Q1 2026, AI Moderation is separately reported; this series excludes that new category.

Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026.

Scope: TikTok. Table: Raw CSV: Total videos removed, All, All, task_type, Automation.

Published: Exact date not disclosed.

TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Videos removed by automation: 31,009,160 videos. TikTok worldwide enforcement actions; Worldwide; Q3 2021. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-videos-automation-2021-q3

Videos removed by automationWorldwide · TikTok worldwide enforcement actionsLink to this fact 28,389,936 videosQ4 2021Company disclosure TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tables
About this statistic

Raw Automation task category. From Q1 2026, AI Moderation is separately reported; this series excludes that new category.

Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026.

Scope: TikTok. Table: Raw CSV: Total videos removed, All, All, task_type, Automation.

Published: Exact date not disclosed.

TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Videos removed by automation: 28,389,936 videos. TikTok worldwide enforcement actions; Worldwide; Q4 2021. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-videos-automation-2021-q4

Videos removed by automationWorldwide · TikTok worldwide enforcement actionsLink to this fact 34,726,592 videosQ1 2022Company disclosure TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tables
About this statistic

Raw Automation task category. From Q1 2026, AI Moderation is separately reported; this series excludes that new category.

Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026.

Scope: TikTok. Table: Raw CSV: Total videos removed, All, All, task_type, Automation.

Published: Exact date not disclosed.

TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Videos removed by automation: 34,726,592 videos. TikTok worldwide enforcement actions; Worldwide; Q1 2022. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-videos-automation-2022-q1

Videos removed by automationWorldwide · TikTok worldwide enforcement actionsLink to this fact 48,011,571 videosQ2 2022Company disclosure TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tables
About this statistic

Raw Automation task category. From Q1 2026, AI Moderation is separately reported; this series excludes that new category.

Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026.

Scope: TikTok. Table: Raw CSV: Total videos removed, All, All, task_type, Automation.

Published: Exact date not disclosed.

TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Videos removed by automation: 48,011,571 videos. TikTok worldwide enforcement actions; Worldwide; Q2 2022. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-videos-automation-2022-q2

Videos removed by automationWorldwide · TikTok worldwide enforcement actionsLink to this fact 53,287,839 videosQ3 2022Company disclosure TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tables
About this statistic

Raw Automation task category. From Q1 2026, AI Moderation is separately reported; this series excludes that new category.

Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026.

Scope: TikTok. Table: Raw CSV: Total videos removed, All, All, task_type, Automation.

Published: Exact date not disclosed.

TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Videos removed by automation: 53,287,839 videos. TikTok worldwide enforcement actions; Worldwide; Q3 2022. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-videos-automation-2022-q3

Videos removed by automationWorldwide · TikTok worldwide enforcement actionsLink to this fact 46,836,047 videosQ4 2022Company disclosure TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tables
About this statistic

Raw Automation task category. From Q1 2026, AI Moderation is separately reported; this series excludes that new category.

Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026.

Scope: TikTok. Table: Raw CSV: Total videos removed, All, All, task_type, Automation.

Published: Exact date not disclosed.

TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Videos removed by automation: 46,836,047 videos. TikTok worldwide enforcement actions; Worldwide; Q4 2022. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-videos-automation-2022-q4

Videos removed by automationWorldwide · TikTok worldwide enforcement actionsLink to this fact 53,494,911 videosQ1 2023Company disclosure TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tables
About this statistic

Raw Automation task category. From Q1 2026, AI Moderation is separately reported; this series excludes that new category.

Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026.

Scope: TikTok. Table: Raw CSV: Total videos removed, All, All, task_type, Automation.

Published: Exact date not disclosed.

TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Videos removed by automation: 53,494,911 videos. TikTok worldwide enforcement actions; Worldwide; Q1 2023. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-videos-automation-2023-q1

Videos removed by automationWorldwide · TikTok worldwide enforcement actionsLink to this fact 66,440,775 videosQ2 2023Company disclosure TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tables
About this statistic

Raw Automation task category. From Q1 2026, AI Moderation is separately reported; this series excludes that new category.

Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026.

Scope: TikTok. Table: Raw CSV: Total videos removed, All, All, task_type, Automation.

Published: Exact date not disclosed.

TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Videos removed by automation: 66,440,775 videos. TikTok worldwide enforcement actions; Worldwide; Q2 2023. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-videos-automation-2023-q2

Videos removed by automationWorldwide · TikTok worldwide enforcement actionsLink to this fact 88,721,552 videosQ3 2023Company disclosure TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tables
About this statistic

Raw Automation task category. From Q1 2026, AI Moderation is separately reported; this series excludes that new category.

Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026.

Scope: TikTok. Table: Raw CSV: Total videos removed, All, All, task_type, Automation.

Published: Exact date not disclosed.

TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Videos removed by automation: 88,721,552 videos. TikTok worldwide enforcement actions; Worldwide; Q3 2023. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-videos-automation-2023-q3

Videos removed by automationWorldwide · TikTok worldwide enforcement actionsLink to this fact 128,300,584 videosQ4 2023Company disclosure TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tables
About this statistic

Raw Automation task category. From Q1 2026, AI Moderation is separately reported; this series excludes that new category.

Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026.

Scope: TikTok. Table: Raw CSV: Total videos removed, All, All, task_type, Automation.

Published: Exact date not disclosed.

TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Videos removed by automation: 128,300,584 videos. TikTok worldwide enforcement actions; Worldwide; Q4 2023. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-videos-automation-2023-q4

Videos removed by automationWorldwide · TikTok worldwide enforcement actionsLink to this fact 129,335,793 videosQ1 2024Company disclosure TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tables
About this statistic

Raw Automation task category. From Q1 2026, AI Moderation is separately reported; this series excludes that new category.

Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026.

Scope: TikTok. Table: Raw CSV: Total videos removed, All, All, task_type, Automation.

Published: Exact date not disclosed.

TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Videos removed by automation: 129,335,793 videos. TikTok worldwide enforcement actions; Worldwide; Q1 2024. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-videos-automation-2024-q1

Videos removed by automationWorldwide · TikTok worldwide enforcement actionsLink to this fact 144,430,133 videosQ2 2024Company disclosure TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tables
About this statistic

Raw Automation task category. From Q1 2026, AI Moderation is separately reported; this series excludes that new category.

Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026.

Scope: TikTok. Table: Raw CSV: Total videos removed, All, All, task_type, Automation.

Published: Exact date not disclosed.

TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Videos removed by automation: 144,430,133 videos. TikTok worldwide enforcement actions; Worldwide; Q2 2024. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-videos-automation-2024-q2

Videos removed by automationWorldwide · TikTok worldwide enforcement actionsLink to this fact 118,268,578 videosQ3 2024Company disclosure TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tables
About this statistic

Raw Automation task category. From Q1 2026, AI Moderation is separately reported; this series excludes that new category.

Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026.

Scope: TikTok. Table: Raw CSV: Total videos removed, All, All, task_type, Automation.

Published: Exact date not disclosed.

TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Videos removed by automation: 118,268,578 videos. TikTok worldwide enforcement actions; Worldwide; Q3 2024. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-videos-automation-2024-q3

Videos removed by automationWorldwide · TikTok worldwide enforcement actionsLink to this fact 124,556,442 videosQ4 2024Company disclosure TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tables
About this statistic

Raw Automation task category. From Q1 2026, AI Moderation is separately reported; this series excludes that new category.

Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026.

Scope: TikTok. Table: Raw CSV: Total videos removed, All, All, task_type, Automation.

Published: Exact date not disclosed.

TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Videos removed by automation: 124,556,442 videos. TikTok worldwide enforcement actions; Worldwide; Q4 2024. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-videos-automation-2024-q4

Videos removed by automationWorldwide · TikTok worldwide enforcement actionsLink to this fact 184,378,987 videosQ1 2025Company disclosure TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tables
About this statistic

Raw Automation task category. From Q1 2026, AI Moderation is separately reported; this series excludes that new category.

Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026.

Scope: TikTok. Table: Raw CSV: Total videos removed, All, All, task_type, Automation.

Published: Exact date not disclosed.

TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Videos removed by automation: 184,378,987 videos. TikTok worldwide enforcement actions; Worldwide; Q1 2025. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-videos-automation-2025-q1

Videos removed by automationWorldwide · TikTok worldwide enforcement actionsLink to this fact 163,962,241 videosQ2 2025Company disclosure TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tables
About this statistic

Raw Automation task category. From Q1 2026, AI Moderation is separately reported; this series excludes that new category.

Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026.

Scope: TikTok. Table: Raw CSV: Total videos removed, All, All, task_type, Automation.

Published: Exact date not disclosed.

TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Videos removed by automation: 163,962,241 videos. TikTok worldwide enforcement actions; Worldwide; Q2 2025. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-videos-automation-2025-q2

Videos removed by automationWorldwide · TikTok worldwide enforcement actionsLink to this fact 186,608,081 videosQ3 2025Company disclosure TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tables
About this statistic

Raw Automation task category. From Q1 2026, AI Moderation is separately reported; this series excludes that new category.

Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026.

Scope: TikTok. Table: Raw CSV: Total videos removed, All, All, task_type, Automation.

Published: Exact date not disclosed.

TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Videos removed by automation: 186,608,081 videos. TikTok worldwide enforcement actions; Worldwide; Q3 2025. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-videos-automation-2025-q3

Videos removed by automationWorldwide · TikTok worldwide enforcement actionsLink to this fact 152,580,933 videosQ4 2025Company disclosure TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tables
About this statistic

Raw Automation task category. From Q1 2026, AI Moderation is separately reported; this series excludes that new category.

Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026.

Scope: TikTok. Table: Raw CSV: Total videos removed, All, All, task_type, Automation.

Published: Exact date not disclosed.

TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Videos removed by automation: 152,580,933 videos. TikTok worldwide enforcement actions; Worldwide; Q4 2025. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-videos-automation-2025-q4

Videos removed by automationWorldwide · TikTok worldwide enforcement actionsLink to this fact 147,864,952 videosQ1 2026Company disclosure TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tables
About this statistic

Raw Automation task category. From Q1 2026, AI Moderation is separately reported; this series excludes that new category.

Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026.

Scope: TikTok. Table: Raw CSV: Total videos removed, All, All, task_type, Automation.

Published: Exact date not disclosed.

TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Videos removed by automation: 147,864,952 videos. TikTok worldwide enforcement actions; Worldwide; Q1 2026. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-videos-automation-2026-q1

Videos removedWorldwide · TikTok worldwide enforcement actionsLink to this fact 43,086,543 videosQ3 2020Company disclosure TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tables
About this statistic

All removed videos, including those subsequently restored.

Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026.

Scope: TikTok. Table: Raw CSV: Total videos removed, All, All, All, All.

Published: Exact date not disclosed.

TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Videos removed: 43,086,543 videos. TikTok worldwide enforcement actions; Worldwide; Q3 2020. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-videos-removed-2020-q3

Videos removedWorldwide · TikTok worldwide enforcement actionsLink to this fact 46,112,104 videosQ4 2020Company disclosure TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tables
About this statistic

All removed videos, including those subsequently restored.

Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026.

Scope: TikTok. Table: Raw CSV: Total videos removed, All, All, All, All.

Published: Exact date not disclosed.

TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Videos removed: 46,112,104 videos. TikTok worldwide enforcement actions; Worldwide; Q4 2020. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-videos-removed-2020-q4

Videos removedWorldwide · TikTok worldwide enforcement actionsLink to this fact 61,951,327 videosQ1 2021Company disclosure TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tables
About this statistic

All removed videos, including those subsequently restored.

Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026.

Scope: TikTok. Table: Raw CSV: Total videos removed, All, All, All, All.

Published: Exact date not disclosed.

TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Videos removed: 61,951,327 videos. TikTok worldwide enforcement actions; Worldwide; Q1 2021. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-videos-removed-2021-q1

Videos removedWorldwide · TikTok worldwide enforcement actionsLink to this fact 81,518,334 videosQ2 2021Company disclosure TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tables
About this statistic

All removed videos, including those subsequently restored.

Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026.

Scope: TikTok. Table: Raw CSV: Total videos removed, All, All, All, All.

Published: Exact date not disclosed.

TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Videos removed: 81,518,334 videos. TikTok worldwide enforcement actions; Worldwide; Q2 2021. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-videos-removed-2021-q2

Videos removedWorldwide · TikTok worldwide enforcement actionsLink to this fact 91,445,802 videosQ3 2021Company disclosure TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tables
About this statistic

All removed videos, including those subsequently restored.

Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026.

Scope: TikTok. Table: Raw CSV: Total videos removed, All, All, All, All.

Published: Exact date not disclosed.

TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Videos removed: 91,445,802 videos. TikTok worldwide enforcement actions; Worldwide; Q3 2021. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-videos-removed-2021-q3

Videos removedWorldwide · TikTok worldwide enforcement actionsLink to this fact 85,794,222 videosQ4 2021Company disclosure TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tables
About this statistic

All removed videos, including those subsequently restored.

Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026.

Scope: TikTok. Table: Raw CSV: Total videos removed, All, All, All, All.

Published: Exact date not disclosed.

TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Videos removed: 85,794,222 videos. TikTok worldwide enforcement actions; Worldwide; Q4 2021. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-videos-removed-2021-q4

Videos removedWorldwide · TikTok worldwide enforcement actionsLink to this fact 102,305,516 videosQ1 2022Company disclosure TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tables
About this statistic

All removed videos, including those subsequently restored.

Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026.

Scope: TikTok. Table: Raw CSV: Total videos removed, All, All, All, All.

Published: Exact date not disclosed.

TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Videos removed: 102,305,516 videos. TikTok worldwide enforcement actions; Worldwide; Q1 2022. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-videos-removed-2022-q1

Videos removedWorldwide · TikTok worldwide enforcement actionsLink to this fact 113,809,300 videosQ2 2022Company disclosure TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tables
About this statistic

All removed videos, including those subsequently restored.

Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026.

Scope: TikTok. Table: Raw CSV: Total videos removed, All, All, All, All.

Published: Exact date not disclosed.

TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Videos removed: 113,809,300 videos. TikTok worldwide enforcement actions; Worldwide; Q2 2022. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-videos-removed-2022-q2

Videos removedWorldwide · TikTok worldwide enforcement actionsLink to this fact 110,954,663 videosQ3 2022Company disclosure TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tables
About this statistic

All removed videos, including those subsequently restored.

Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026.

Scope: TikTok. Table: Raw CSV: Total videos removed, All, All, All, All.

Published: Exact date not disclosed.

TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Videos removed: 110,954,663 videos. TikTok worldwide enforcement actions; Worldwide; Q3 2022. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-videos-removed-2022-q3

Videos removedWorldwide · TikTok worldwide enforcement actionsLink to this fact 85,680,819 videosQ4 2022Company disclosure TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tables
About this statistic

All removed videos, including those subsequently restored.

Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026.

Scope: TikTok. Table: Raw CSV: Total videos removed, All, All, All, All.

Published: Exact date not disclosed.

TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Videos removed: 85,680,819 videos. TikTok worldwide enforcement actions; Worldwide; Q4 2022. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-videos-removed-2022-q4

Videos removedWorldwide · TikTok worldwide enforcement actionsLink to this fact 91,003,510 videosQ1 2023Company disclosure TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tables
About this statistic

All removed videos, including those subsequently restored.

Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026.

Scope: TikTok. Table: Raw CSV: Total videos removed, All, All, All, All.

Published: Exact date not disclosed.

TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Videos removed: 91,003,510 videos. TikTok worldwide enforcement actions; Worldwide; Q1 2023. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-videos-removed-2023-q1

Videos removedWorldwide · TikTok worldwide enforcement actionsLink to this fact 106,476,032 videosQ2 2023Company disclosure TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tables
About this statistic

All removed videos, including those subsequently restored.

Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026.

Scope: TikTok. Table: Raw CSV: Total videos removed, All, All, All, All.

Published: Exact date not disclosed.

TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Videos removed: 106,476,032 videos. TikTok worldwide enforcement actions; Worldwide; Q2 2023. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-videos-removed-2023-q2

Videos removedWorldwide · TikTok worldwide enforcement actionsLink to this fact 136,530,418 videosQ3 2023Company disclosure TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tables
About this statistic

All removed videos, including those subsequently restored.

Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026.

Scope: TikTok. Table: Raw CSV: Total videos removed, All, All, All, All.

Published: Exact date not disclosed.

TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Videos removed: 136,530,418 videos. TikTok worldwide enforcement actions; Worldwide; Q3 2023. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-videos-removed-2023-q3

Videos removedWorldwide · TikTok worldwide enforcement actionsLink to this fact 176,461,963 videosQ4 2023Company disclosure TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tables
About this statistic

All removed videos, including those subsequently restored.

Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026.

Scope: TikTok. Table: Raw CSV: Total videos removed, All, All, All, All.

Published: Exact date not disclosed.

TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Videos removed: 176,461,963 videos. TikTok worldwide enforcement actions; Worldwide; Q4 2023. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-videos-removed-2023-q4

Videos removedWorldwide · TikTok worldwide enforcement actionsLink to this fact 166,997,307 videosQ1 2024Company disclosure TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tables
About this statistic

All removed videos, including those subsequently restored.

Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026.

Scope: TikTok. Table: Raw CSV: Total videos removed, All, All, All, All.

Published: Exact date not disclosed.

TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Videos removed: 166,997,307 videos. TikTok worldwide enforcement actions; Worldwide; Q1 2024. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-videos-removed-2024-q1

Videos removedWorldwide · TikTok worldwide enforcement actionsLink to this fact 178,827,465 videosQ2 2024Company disclosure TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tables
About this statistic

All removed videos, including those subsequently restored.

Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026.

Scope: TikTok. Table: Raw CSV: Total videos removed, All, All, All, All.

Published: Exact date not disclosed.

TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Videos removed: 178,827,465 videos. TikTok worldwide enforcement actions; Worldwide; Q2 2024. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-videos-removed-2024-q2

Videos removedWorldwide · TikTok worldwide enforcement actionsLink to this fact 147,875,561 videosQ3 2024Company disclosure TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tables
About this statistic

All removed videos, including those subsequently restored.

Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026.

Scope: TikTok. Table: Raw CSV: Total videos removed, All, All, All, All.

Published: Exact date not disclosed.

TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Videos removed: 147,875,561 videos. TikTok worldwide enforcement actions; Worldwide; Q3 2024. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-videos-removed-2024-q3

Videos removedWorldwide · TikTok worldwide enforcement actionsLink to this fact 153,062,903 videosQ4 2024Company disclosure TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tables
About this statistic

All removed videos, including those subsequently restored.

Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026.

Scope: TikTok. Table: Raw CSV: Total videos removed, All, All, All, All.

Published: Exact date not disclosed.

TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Videos removed: 153,062,903 videos. TikTok worldwide enforcement actions; Worldwide; Q4 2024. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-videos-removed-2024-q4

Videos removedWorldwide · TikTok worldwide enforcement actionsLink to this fact 211,193,115 videosQ1 2025Company disclosure TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tables
About this statistic

All removed videos, including those subsequently restored.

Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026.

Scope: TikTok. Table: Raw CSV: Total videos removed, All, All, All, All.

Published: Exact date not disclosed.

TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Videos removed: 211,193,115 videos. TikTok worldwide enforcement actions; Worldwide; Q1 2025. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-videos-removed-2025-q1

Videos removedWorldwide · TikTok worldwide enforcement actionsLink to this fact 189,578,228 videosQ2 2025Company disclosure TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tables
About this statistic

All removed videos, including those subsequently restored.

Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026.

Scope: TikTok. Table: Raw CSV: Total videos removed, All, All, All, All.

Published: Exact date not disclosed.

TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Videos removed: 189,578,228 videos. TikTok worldwide enforcement actions; Worldwide; Q2 2025. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-videos-removed-2025-q2

Videos removedWorldwide · TikTok worldwide enforcement actionsLink to this fact 204,534,932 videosQ3 2025Company disclosure TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tables
About this statistic

All removed videos, including those subsequently restored.

Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026.

Scope: TikTok. Table: Raw CSV: Total videos removed, All, All, All, All.

Published: Exact date not disclosed.

TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Videos removed: 204,534,932 videos. TikTok worldwide enforcement actions; Worldwide; Q3 2025. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-videos-removed-2025-q3

Videos removedWorldwide · TikTok worldwide enforcement actionsLink to this fact 175,302,085 videosQ4 2025Company disclosure TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tables
About this statistic

All removed videos, including those subsequently restored.

Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026.

Scope: TikTok. Table: Raw CSV: Total videos removed, All, All, All, All.

Published: Exact date not disclosed.

TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Videos removed: 175,302,085 videos. TikTok worldwide enforcement actions; Worldwide; Q4 2025. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-videos-removed-2025-q4

Videos removedWorldwide · TikTok worldwide enforcement actionsLink to this fact 184,012,576 videosQ1 2026Company disclosure TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tables
About this statistic

All removed videos, including those subsequently restored.

Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026.

Scope: TikTok. Table: Raw CSV: Total videos removed, All, All, All, All.

Published: Exact date not disclosed.

TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Videos removed: 184,012,576 videos. TikTok worldwide enforcement actions; Worldwide; Q1 2026. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-videos-removed-2026-q1

US adults who regularly get news on TikTokUnited States · US adultsLink to this fact 3%Aug – Sept 2020Survey Pew Research Center: News and information fact sheets: historical topline (PDF)
About this statistic

Regularly gets news on TikTok; percent of all US adults.

Sample: American Trends Panel; 2025 wave: 5,153 adults. Earlier wave sample sizes not provided in this selected topline.

Repeated cross-sectional survey estimates; sampling uncertainty applies.

Scope: TikTok. Age: 18+. Table: Page 10, SOCIALNEWS2.

Published: 2025-09-25.

Pew Research Center, News and information fact sheets: historical topline (PDF). US adults who regularly get news on TikTok: 3%. US adults; United States; 2020-08-31 to 2020-09-07. https://www.pewresearch.org/wp-content/uploads/sites/20/2025/09/PJ_2025.09.25_news-information-fact-sheets_topline.pdf Reference: https://celebian.com/tiktok-statistics#fact-us-news-2020

US adults who regularly get news on TikTokUnited States · US adultsLink to this fact 6%Jul – Aug 2021Survey Pew Research Center: News and information fact sheets: historical topline (PDF)
About this statistic

Regularly gets news on TikTok; percent of all US adults.

Sample: American Trends Panel; 2025 wave: 5,153 adults. Earlier wave sample sizes not provided in this selected topline.

Repeated cross-sectional survey estimates; sampling uncertainty applies.

Scope: TikTok. Age: 18+. Table: Page 10, SOCIALNEWS2.

Published: 2025-09-25.

Pew Research Center, News and information fact sheets: historical topline (PDF). US adults who regularly get news on TikTok: 6%. US adults; United States; 2021-07-26 to 2021-08-08. https://www.pewresearch.org/wp-content/uploads/sites/20/2025/09/PJ_2025.09.25_news-information-fact-sheets_topline.pdf Reference: https://celebian.com/tiktok-statistics#fact-us-news-2021

US adults who regularly get news on TikTokUnited States · US adultsLink to this fact 10%Jul – Aug 2022Survey Pew Research Center: News and information fact sheets: historical topline (PDF)
About this statistic

Regularly gets news on TikTok; percent of all US adults.

Sample: American Trends Panel; 2025 wave: 5,153 adults. Earlier wave sample sizes not provided in this selected topline.

Repeated cross-sectional survey estimates; sampling uncertainty applies.

Scope: TikTok. Age: 18+. Table: Page 10, SOCIALNEWS2.

Published: 2025-09-25.

Pew Research Center, News and information fact sheets: historical topline (PDF). US adults who regularly get news on TikTok: 10%. US adults; United States; 2022-07-18 to 2022-08-21. https://www.pewresearch.org/wp-content/uploads/sites/20/2025/09/PJ_2025.09.25_news-information-fact-sheets_topline.pdf Reference: https://celebian.com/tiktok-statistics#fact-us-news-2022

US adults who regularly get news on TikTokUnited States · US adultsLink to this fact 14%Sept – Oct 2023Survey Pew Research Center: News and information fact sheets: historical topline (PDF)
About this statistic

Regularly gets news on TikTok; percent of all US adults.

Sample: American Trends Panel; 2025 wave: 5,153 adults. Earlier wave sample sizes not provided in this selected topline.

Repeated cross-sectional survey estimates; sampling uncertainty applies.

Scope: TikTok. Age: 18+. Table: Page 10, SOCIALNEWS2.

Published: 2025-09-25.

Pew Research Center, News and information fact sheets: historical topline (PDF). US adults who regularly get news on TikTok: 14%. US adults; United States; 2023-09-25 to 2023-10-01. https://www.pewresearch.org/wp-content/uploads/sites/20/2025/09/PJ_2025.09.25_news-information-fact-sheets_topline.pdf Reference: https://celebian.com/tiktok-statistics#fact-us-news-2023

US adults who regularly get news on TikTokUnited States · US adultsLink to this fact 17%Jul – Aug 2024Survey Pew Research Center: News and information fact sheets: historical topline (PDF)
About this statistic

Regularly gets news on TikTok; percent of all US adults.

Sample: American Trends Panel; 2025 wave: 5,153 adults. Earlier wave sample sizes not provided in this selected topline.

Repeated cross-sectional survey estimates; sampling uncertainty applies.

Scope: TikTok. Age: 18+. Table: Page 10, SOCIALNEWS2.

Published: 2025-09-25.

Pew Research Center, News and information fact sheets: historical topline (PDF). US adults who regularly get news on TikTok: 17%. US adults; United States; 2024-07-15 to 2024-08-04. https://www.pewresearch.org/wp-content/uploads/sites/20/2025/09/PJ_2025.09.25_news-information-fact-sheets_topline.pdf Reference: https://celebian.com/tiktok-statistics#fact-us-news-2024

US adults who regularly get news on TikTokUnited States · US adultsLink to this fact 20%Aug 2025Survey Pew Research Center: News and information fact sheets: historical topline (PDF)
About this statistic

Regularly gets news on TikTok; percent of all US adults.

Sample: American Trends Panel; 2025 wave: 5,153 adults. Earlier wave sample sizes not provided in this selected topline.

Repeated cross-sectional survey estimates; sampling uncertainty applies.

Scope: TikTok. Age: 18+. Table: Page 10, SOCIALNEWS2.

Published: 2025-09-25.

Pew Research Center, News and information fact sheets: historical topline (PDF). US adults who regularly get news on TikTok: 20%. US adults; United States; 2025-08-18 to 2025-08-24. https://www.pewresearch.org/wp-content/uploads/sites/20/2025/09/PJ_2025.09.25_news-information-fact-sheets_topline.pdf Reference: https://celebian.com/tiktok-statistics#fact-us-news-2025

US consumers who have used TikTok for searchUnited States · Surveyed US consumersLink to this fact 41%2024 surveySurvey Adobe Express: Using TikTok as a search engine
About this statistic

Consumers reporting that they have used TikTok as a search engine; not a share of TikTok users.

Sample: 2026: 807 consumers and a separate sample of 200 small business owners. 2024 base not restated in current comparison.

The source lists both January and February 2026 as collection months. The 2024 and 2026 surveys use separate samples. Adobe’s reuse terms apply; its figures are linked rather than included in downloads.

Scope: TikTok. Table: Article findings.

Published: 2026-02-17.

Adobe Express, Using TikTok as a search engine. US consumers who have used TikTok for search: 41%. Surveyed US consumers; United States; 2024 survey. https://www.adobe.com/express/learn/blog/using-tiktok-as-a-search-engine Reference: https://celebian.com/tiktok-statistics#fact-search-consumers-2024

US consumers who have used TikTok for searchUnited States · Surveyed US consumersLink to this fact 49%2026 surveySurvey Adobe Express: Using TikTok as a search engine
About this statistic

Consumers reporting that they have used TikTok as a search engine; not a share of TikTok users.

Sample: 2026: 807 consumers and a separate sample of 200 small business owners. 2024 base not restated in current comparison.

The source lists both January and February 2026 as collection months. The 2024 and 2026 surveys use separate samples. Adobe’s reuse terms apply; its figures are linked rather than included in downloads.

Scope: TikTok. Table: Article findings.

Published: 2026-02-17.

Adobe Express, Using TikTok as a search engine. US consumers who have used TikTok for search: 49%. Surveyed US consumers; United States; 2026 survey. https://www.adobe.com/express/learn/blog/using-tiktok-as-a-search-engine Reference: https://celebian.com/tiktok-statistics#fact-search-consumers-2026

Cumulative consumer in-app spending milestoneWorldwide · Consumer spending through Apple App Store and Google PlayLink to this fact 15 billion USDMilestone reported August 2024Panel estimate Sensor Tower: TikTok breaks $15 billion in lifetime consumer spend
About this statistic

Cumulative in-app consumer spending; not Shop sales or platform net revenue.

Milestone, not a precise collection-day total. Includes Douyin and musical.ly. Excludes third-party Android stores in China.

Scope: TikTok + Douyin + pre-merger musical.ly. Table: Article findings.

Published: 2024-08.

Sensor Tower, TikTok breaks $15 billion in lifetime consumer spend. Cumulative consumer in-app spending milestone: 15 billion USD. Consumer spending through Apple App Store and Google Play; Worldwide; Milestone reported August 2024. https://sensortower.com/blog/tiktok-breaks-usd15-billion-barrier-in-lifetime-consumer-spend Reference: https://celebian.com/tiktok-statistics#fact-lifetime-spend-2024

US TikTok Shop sales forecastUnited States · US sales through TikTok ShopLink to this fact 15.82 billion USD2025 forecast, published December 2025Forecast EMARKETER: TikTok Shop US social commerce forecast
About this statistic

Provider forecast for US TikTok Shop sales; not confirmed annual sales, consumer in-app spending or TikTok revenue.

Forecast vintage December 2025. 2026 is an open lower bound, not an exact $20 billion estimate.

Scope: TikTok. Table: US TikTok Shop sales forecast.

Published: 2025-12-09.

EMARKETER, TikTok Shop US social commerce forecast. US TikTok Shop sales forecast: 15.82 billion USD. US sales through TikTok Shop; United States; 2025 forecast, published December 2025. https://www.emarketer.com/press-releases/tiktok-shop-makes-up-nearly-20-of-social-commerce-in-2025/ Reference: https://celebian.com/tiktok-statistics#fact-shop-us-sales-2025

US TikTok Shop sales forecastUnited States · US sales through TikTok ShopLink to this fact 20 billion USD (more than)2026 forecast, published December 2025Forecast EMARKETER: TikTok Shop US social commerce forecast
About this statistic

Provider forecast for US TikTok Shop sales; not confirmed annual sales, consumer in-app spending or TikTok revenue.

Forecast vintage December 2025. 2026 is an open lower bound, not an exact $20 billion estimate.

Scope: TikTok. Table: US TikTok Shop sales forecast.

Published: 2025-12-09.

EMARKETER, TikTok Shop US social commerce forecast. US TikTok Shop sales forecast: 20 billion USD (more than). US sales through TikTok Shop; United States; 2026 forecast, published December 2025. https://www.emarketer.com/press-releases/tiktok-shop-makes-up-nearly-20-of-social-commerce-in-2025/ Reference: https://celebian.com/tiktok-statistics#fact-shop-us-sales-2026

US adults who use TikTok dailyUnited States · All US adults, including non-usersLink to this fact 24%24 February–2 March 2025Survey Pew Research Center: Americans’ social media use 2025
About this statistic

Use at least once a day. The denominator is all US adults, not TikTok users.

Sample: 5,123 US adults; American Trends Panel.

Scope: TikTok. Age: 18+. Table: How often do Americans use social media?.

Published: 2025-11-20.

Pew Research Center, Americans’ social media use 2025. US adults who use TikTok daily: 24%. All US adults, including non-users; United States; 24 February–2 March 2025. https://www.pewresearch.org/internet/2025/11/20/americans-social-media-use-2025/ Reference: https://celebian.com/tiktok-statistics#fact-us-daily-2025

Aggregate US adult daily TikTok timeUnited States · US adult TikTok users; aggregate timeLink to this fact 684 million minutes per day2019 estimatePanel estimate EMARKETER: The social media era: total daily time (PDF)
About this statistic

Total daily minutes across US adults, not average minutes per person.

Published in June 2023. The 2023–2025 figures are forecasts made at that time.

Scope: TikTok, any device. Age: 18+. Table: Total daily minutes chart; source June 2023.

Published: Exact date not disclosed.

EMARKETER, The social media era: total daily time (PDF). Aggregate US adult daily TikTok time: 684 million minutes per day. US adult TikTok users; aggregate time; United States; 2019 estimate. https://www.emarketer.com/uploads/pdf/email/EMKT2024_AudDev_SocialMediaEra.pdf Reference: https://celebian.com/tiktok-statistics#fact-us-total-minutes-2019

Aggregate US adult daily TikTok timeUnited States · US adult TikTok users; aggregate timeLink to this fact 2,014 million minutes per day2020 estimatePanel estimate EMARKETER: The social media era: total daily time (PDF)
About this statistic

Total daily minutes across US adults, not average minutes per person.

Published in June 2023. The 2023–2025 figures are forecasts made at that time.

Scope: TikTok, any device. Age: 18+. Table: Total daily minutes chart; source June 2023.

Published: Exact date not disclosed.

EMARKETER, The social media era: total daily time (PDF). Aggregate US adult daily TikTok time: 2,014 million minutes per day. US adult TikTok users; aggregate time; United States; 2020 estimate. https://www.emarketer.com/uploads/pdf/email/EMKT2024_AudDev_SocialMediaEra.pdf Reference: https://celebian.com/tiktok-statistics#fact-us-total-minutes-2020

Aggregate US adult daily TikTok timeUnited States · US adult TikTok users; aggregate timeLink to this fact 3,138 million minutes per day2021 estimatePanel estimate EMARKETER: The social media era: total daily time (PDF)
About this statistic

Total daily minutes across US adults, not average minutes per person.

Published in June 2023. The 2023–2025 figures are forecasts made at that time.

Scope: TikTok, any device. Age: 18+. Table: Total daily minutes chart; source June 2023.

Published: Exact date not disclosed.

EMARKETER, The social media era: total daily time (PDF). Aggregate US adult daily TikTok time: 3,138 million minutes per day. US adult TikTok users; aggregate time; United States; 2021 estimate. https://www.emarketer.com/uploads/pdf/email/EMKT2024_AudDev_SocialMediaEra.pdf Reference: https://celebian.com/tiktok-statistics#fact-us-total-minutes-2021

Aggregate US adult daily TikTok timeUnited States · US adult TikTok users; aggregate timeLink to this fact 3,997 million minutes per day2022 estimatePanel estimate EMARKETER: The social media era: total daily time (PDF)
About this statistic

Total daily minutes across US adults, not average minutes per person.

Published in June 2023. The 2023–2025 figures are forecasts made at that time.

Scope: TikTok, any device. Age: 18+. Table: Total daily minutes chart; source June 2023.

Published: Exact date not disclosed.

EMARKETER, The social media era: total daily time (PDF). Aggregate US adult daily TikTok time: 3,997 million minutes per day. US adult TikTok users; aggregate time; United States; 2022 estimate. https://www.emarketer.com/uploads/pdf/email/EMKT2024_AudDev_SocialMediaEra.pdf Reference: https://celebian.com/tiktok-statistics#fact-us-total-minutes-2022

Aggregate US adult daily TikTok timeUnited States · US adult TikTok users; aggregate timeLink to this fact 4,428 million minutes per day2023 forecastForecast EMARKETER: The social media era: total daily time (PDF)
About this statistic

Total daily minutes across US adults, not average minutes per person.

Published in June 2023. The 2023–2025 figures are forecasts made at that time.

Scope: TikTok, any device. Age: 18+. Table: Total daily minutes chart; source June 2023.

Published: Exact date not disclosed.

EMARKETER, The social media era: total daily time (PDF). Aggregate US adult daily TikTok time: 4,428 million minutes per day. US adult TikTok users; aggregate time; United States; 2023 forecast. https://www.emarketer.com/uploads/pdf/email/EMKT2024_AudDev_SocialMediaEra.pdf Reference: https://celebian.com/tiktok-statistics#fact-us-total-minutes-2023

Aggregate US adult daily TikTok timeUnited States · US adult TikTok users; aggregate timeLink to this fact 4,801 million minutes per day2024 forecastForecast EMARKETER: The social media era: total daily time (PDF)
About this statistic

Total daily minutes across US adults, not average minutes per person.

Published in June 2023. The 2023–2025 figures are forecasts made at that time.

Scope: TikTok, any device. Age: 18+. Table: Total daily minutes chart; source June 2023.

Published: Exact date not disclosed.

EMARKETER, The social media era: total daily time (PDF). Aggregate US adult daily TikTok time: 4,801 million minutes per day. US adult TikTok users; aggregate time; United States; 2024 forecast. https://www.emarketer.com/uploads/pdf/email/EMKT2024_AudDev_SocialMediaEra.pdf Reference: https://celebian.com/tiktok-statistics#fact-us-total-minutes-2024

Aggregate US adult daily TikTok timeUnited States · US adult TikTok users; aggregate timeLink to this fact 5,190 million minutes per day2025 forecastForecast EMARKETER: The social media era: total daily time (PDF)
About this statistic

Total daily minutes across US adults, not average minutes per person.

Published in June 2023. The 2023–2025 figures are forecasts made at that time.

Scope: TikTok, any device. Age: 18+. Table: Total daily minutes chart; source June 2023.

Published: Exact date not disclosed.

EMARKETER, The social media era: total daily time (PDF). Aggregate US adult daily TikTok time: 5,190 million minutes per day. US adult TikTok users; aggregate time; United States; 2025 forecast. https://www.emarketer.com/uploads/pdf/email/EMKT2024_AudDev_SocialMediaEra.pdf Reference: https://celebian.com/tiktok-statistics#fact-us-total-minutes-2025

Mexico adult ad reachMexico · Adults reachable through TikTok advertising toolsLink to this fact 99.0 million accountsLate 2025Advertising estimate DataReportal: Digital 2026: Mexico (late-2025 data)
About this statistic

Potential adult advertising audience in this market. October 2025 reporting snapshot; no exact collection day disclosed.

Accounts available through TikTok’s adult advertising tools. Country coverage and reporting methods can change between snapshots.

Scope: TikTok. Age: 18+. Table: TikTok users in Mexico in 2026.

Published: Exact date not disclosed.

DataReportal, Digital 2026: Mexico (late-2025 data). Mexico adult ad reach: 99.0 million accounts. Adults reachable through TikTok advertising tools; Mexico; Late 2025. https://datareportal.com/reports/digital-2026-mexico Reference: https://celebian.com/tiktok-statistics#fact-ad-reach-mexico-2025-10

Pakistan adult ad reachPakistan · Adults reachable through TikTok advertising toolsLink to this fact 79.9 million accountsLate 2025Advertising estimate DataReportal: Digital 2026: Pakistan (late-2025 data)
About this statistic

Potential adult advertising audience in this market. October 2025 reporting snapshot; no exact collection day disclosed.

Accounts available through TikTok’s adult advertising tools. Country coverage and reporting methods can change between snapshots.

Scope: TikTok. Age: 18+. Table: TikTok users in Pakistan in 2026.

Published: Exact date not disclosed.

DataReportal, Digital 2026: Pakistan (late-2025 data). Pakistan adult ad reach: 79.9 million accounts. Adults reachable through TikTok advertising tools; Pakistan; Late 2025. https://datareportal.com/reports/digital-2026-pakistan Reference: https://celebian.com/tiktok-statistics#fact-ad-reach-pakistan-2025-10

Vietnam adult ad reachVietnam · Adults reachable through TikTok advertising toolsLink to this fact 76.1 million accountsLate 2025Advertising estimate DataReportal: Digital 2026: Vietnam (late-2025 data)
About this statistic

Potential adult advertising audience in this market. October 2025 reporting snapshot; no exact collection day disclosed.

Accounts available through TikTok’s adult advertising tools. Country coverage and reporting methods can change between snapshots.

Scope: TikTok. Age: 18+. Table: TikTok users in Vietnam in 2026.

Published: Exact date not disclosed.

DataReportal, Digital 2026: Vietnam (late-2025 data). Vietnam adult ad reach: 76.1 million accounts. Adults reachable through TikTok advertising tools; Vietnam; Late 2025. https://datareportal.com/reports/digital-2026-vietnam Reference: https://celebian.com/tiktok-statistics#fact-ad-reach-vietnam-2025-10

Russia adult ad reachRussia · Adults reachable through TikTok advertising toolsLink to this fact 66.7 million accountsLate 2025Advertising estimate DataReportal: Digital 2026: Russia (late-2025 data)
About this statistic

Potential adult advertising audience in this market. October 2025 reporting snapshot; no exact collection day disclosed.

Accounts available through TikTok’s adult advertising tools. Country coverage and reporting methods can change between snapshots.

Scope: TikTok. Age: 18+. Table: TikTok users in Russia in 2026.

Published: Exact date not disclosed.

DataReportal, Digital 2026: Russia (late-2025 data). Russia adult ad reach: 66.7 million accounts. Adults reachable through TikTok advertising tools; Russia; Late 2025. https://datareportal.com/reports/digital-2026-russian-federation Reference: https://celebian.com/tiktok-statistics#fact-ad-reach-russia-2025-10

Philippines adult ad reachPhilippines · Adults reachable through TikTok advertising toolsLink to this fact 64.0 million accountsLate 2025Advertising estimate DataReportal: Digital 2026: Philippines (late-2025 data)
About this statistic

Potential adult advertising audience in this market. October 2025 reporting snapshot; no exact collection day disclosed.

Accounts available through TikTok’s adult advertising tools. Country coverage and reporting methods can change between snapshots.

Scope: TikTok. Age: 18+. Table: TikTok users in Philippines in 2026.

Published: Exact date not disclosed.

DataReportal, Digital 2026: Philippines (late-2025 data). Philippines adult ad reach: 64.0 million accounts. Adults reachable through TikTok advertising tools; Philippines; Late 2025. https://datareportal.com/reports/digital-2026-philippines Reference: https://celebian.com/tiktok-statistics#fact-ad-reach-philippines-2025-10

Bangladesh adult ad reachBangladesh · Adults reachable through TikTok advertising toolsLink to this fact 56.2 million accountsLate 2025Advertising estimate DataReportal: Digital 2026: Bangladesh (late-2025 data)
About this statistic

Potential adult advertising audience in this market. October 2025 reporting snapshot; no exact collection day disclosed.

Accounts available through TikTok’s adult advertising tools. Country coverage and reporting methods can change between snapshots.

Scope: TikTok. Age: 18+. Table: TikTok users in Bangladesh in 2026.

Published: Exact date not disclosed.

DataReportal, Digital 2026: Bangladesh (late-2025 data). Bangladesh adult ad reach: 56.2 million accounts. Adults reachable through TikTok advertising tools; Bangladesh; Late 2025. https://datareportal.com/reports/digital-2026-bangladesh Reference: https://celebian.com/tiktok-statistics#fact-ad-reach-bangladesh-2025-10

Egypt adult ad reachEgypt · Adults reachable through TikTok advertising toolsLink to this fact 48.8 million accountsLate 2025Advertising estimate DataReportal: Digital 2026: Egypt (late-2025 data)
About this statistic

Potential adult advertising audience in this market. October 2025 reporting snapshot; no exact collection day disclosed.

Accounts available through TikTok’s adult advertising tools. Country coverage and reporting methods can change between snapshots.

Scope: TikTok. Age: 18+. Table: TikTok users in Egypt in 2026.

Published: Exact date not disclosed.

DataReportal, Digital 2026: Egypt (late-2025 data). Egypt adult ad reach: 48.8 million accounts. Adults reachable through TikTok advertising tools; Egypt; Late 2025. https://datareportal.com/reports/digital-2026-egypt Reference: https://celebian.com/tiktok-statistics#fact-ad-reach-egypt-2025-10

Average videos published per weekWorldwide · Metricool’s worldwide TikTok account sampleLink to this fact 2.25 videos per weekJanuary–February 2025Content sample Metricool: TikTok study 2026: full report (PDF)
About this statistic

Average weekly video posting frequency in the study’s account sample.

Formula: Source-reported average videos per week

Aggregation: Mean.

Sample: 2,314,756 posts from more than 92,000 accounts across January–February 2025 and 2026.

Metricool-connected accounts; accounts without publications and posts with zero impressions or zero interactions were excluded. Outliers retained. The study compares two samples, not a stated matched-account panel.

Scope: TikTok. Table: PDF page 7; methodology page 38.

Published: 2026-05-12.

Metricool, TikTok study 2026: full report (PDF). Average videos published per week: 2.25 videos per week. Metricool’s worldwide TikTok account sample; Worldwide; January–February 2025. https://metricool.com/wp-content/uploads/tiktok-study-2026-EN.pdf Reference: https://celebian.com/tiktok-statistics#fact-metricool-posts-week-2025-full

Average views per videoWorldwide · Metricool’s worldwide TikTok account sampleLink to this fact 47,883.74 views per videoJanuary–February 2025Content sample Metricool: TikTok study 2026: full report (PDF)
About this statistic

Mean TikTok video views in the study’s sample.

Formula: Arithmetic mean of video views

Aggregation: Mean.

Sample: 2,314,756 posts from more than 92,000 accounts across January–February 2025 and 2026.

Metricool-connected accounts; accounts without publications and posts with zero impressions or zero interactions were excluded. Outliers retained. The study compares two samples, not a stated matched-account panel.

Scope: TikTok. Table: PDF page 7; methodology page 38.

Published: 2026-05-12.

Metricool, TikTok study 2026: full report (PDF). Average views per video: 47,883.74 views per video. Metricool’s worldwide TikTok account sample; Worldwide; January–February 2025. https://metricool.com/wp-content/uploads/tiktok-study-2026-EN.pdf Reference: https://celebian.com/tiktok-statistics#fact-metricool-views-video-2025-full

Average video lengthWorldwide · Metricool’s worldwide TikTok account sampleLink to this fact 45.76 secondsJanuary–February 2025Content sample Metricool: TikTok study 2026: full report (PDF)
About this statistic

Mean length of videos in the study’s sample. This measures video length, not viewing time.

Formula: Arithmetic mean of video duration in seconds

Aggregation: Mean.

Sample: 2,314,756 posts from more than 92,000 accounts across January–February 2025 and 2026.

Metricool-connected accounts; accounts without publications and posts with zero impressions or zero interactions were excluded. Outliers retained. The study compares two samples, not a stated matched-account panel.

Scope: TikTok. Table: PDF page 8; methodology page 38.

Published: 2026-05-12.

Metricool, TikTok study 2026: full report (PDF). Average video length: 45.76 seconds. Metricool’s worldwide TikTok account sample; Worldwide; January–February 2025. https://metricool.com/wp-content/uploads/tiktok-study-2026-EN.pdf Reference: https://celebian.com/tiktok-statistics#fact-metricool-video-duration-2025-full

Average videos published per weekWorldwide · Metricool’s worldwide TikTok account sampleLink to this fact 2.54 videos per weekJanuary–February 2026Content sample Metricool: TikTok study 2026: full report (PDF)
About this statistic

Average weekly video posting frequency in the study’s account sample.

Formula: Source-reported average videos per week

Aggregation: Mean.

Sample: 2,314,756 posts from more than 92,000 accounts across January–February 2025 and 2026.

Metricool-connected accounts; accounts without publications and posts with zero impressions or zero interactions were excluded. Outliers retained. The study compares two samples, not a stated matched-account panel.

Scope: TikTok. Table: PDF page 7; methodology page 38.

Published: 2026-05-12.

Metricool, TikTok study 2026: full report (PDF). Average videos published per week: 2.54 videos per week. Metricool’s worldwide TikTok account sample; Worldwide; January–February 2026. https://metricool.com/wp-content/uploads/tiktok-study-2026-EN.pdf Reference: https://celebian.com/tiktok-statistics#fact-metricool-posts-week-2026-full

Average views per videoWorldwide · Metricool’s worldwide TikTok account sampleLink to this fact 32,895.07 views per videoJanuary–February 2026Content sample Metricool: TikTok study 2026: full report (PDF)
About this statistic

Mean TikTok video views in the study’s sample.

Formula: Arithmetic mean of video views

Aggregation: Mean.

Sample: 2,314,756 posts from more than 92,000 accounts across January–February 2025 and 2026.

Metricool-connected accounts; accounts without publications and posts with zero impressions or zero interactions were excluded. Outliers retained. The study compares two samples, not a stated matched-account panel.

Scope: TikTok. Table: PDF page 7; methodology page 38.

Published: 2026-05-12.

Metricool, TikTok study 2026: full report (PDF). Average views per video: 32,895.07 views per video. Metricool’s worldwide TikTok account sample; Worldwide; January–February 2026. https://metricool.com/wp-content/uploads/tiktok-study-2026-EN.pdf Reference: https://celebian.com/tiktok-statistics#fact-metricool-views-video-2026-full

Average video lengthWorldwide · Metricool’s worldwide TikTok account sampleLink to this fact 45.94 secondsJanuary–February 2026Content sample Metricool: TikTok study 2026: full report (PDF)
About this statistic

Mean length of videos in the study’s sample. This measures video length, not viewing time.

Formula: Arithmetic mean of video duration in seconds

Aggregation: Mean.

Sample: 2,314,756 posts from more than 92,000 accounts across January–February 2025 and 2026.

Metricool-connected accounts; accounts without publications and posts with zero impressions or zero interactions were excluded. Outliers retained. The study compares two samples, not a stated matched-account panel.

Scope: TikTok. Table: PDF page 8; methodology page 38.

Published: 2026-05-12.

Metricool, TikTok study 2026: full report (PDF). Average video length: 45.94 seconds. Metricool’s worldwide TikTok account sample; Worldwide; January–February 2026. https://metricool.com/wp-content/uploads/tiktok-study-2026-EN.pdf Reference: https://celebian.com/tiktok-statistics#fact-metricool-video-duration-2026-full

Over-one-minute videos: higher median reachNot specified · TikTok videos in Buffer’s 1.1-million-video analysisLink to this fact 43.2% higher median reachStudy published March 2025; collection dates not disclosedContent sample Buffer: TikTok video length: analysis of 1.1 million videos
About this statistic

Median reach of videos over 60 seconds, relative to videos lasting 30–60 seconds.

Formula: (Median for over-60-second videos / median for 30–60-second videos − 1) × 100

Aggregation: Relative difference between group medians.

Sample: 1.1 million TikTok videos; collection period not disclosed.

Different length groups contain different videos and topics. Longer group covers over 60 seconds through 10 minutes. Publication year is not an observation year; these medians are distinct from Metricool’s mean view counts.

Scope: TikTok. Table: Length comparison: over 60 seconds vs 30–60 seconds.

Published: 2025-03-17.

Buffer, TikTok video length: analysis of 1.1 million videos. Over-one-minute videos: higher median reach: 43.2% higher median reach. TikTok videos in Buffer’s 1.1-million-video analysis; Not specified; Study published March 2025; collection dates not disclosed. https://buffer.com/resources/longer-tiktoks-get-more-views-data/ Reference: https://celebian.com/tiktok-statistics#fact-buffer-reach-duration-relative-2025

Over-one-minute videos: higher median watch timeNot specified · TikTok videos in Buffer’s 1.1-million-video analysisLink to this fact 63.8% higher median watch timeStudy published March 2025; collection dates not disclosedContent sample Buffer: TikTok video length: analysis of 1.1 million videos
About this statistic

Median watch time of videos over 60 seconds, relative to videos lasting 30–60 seconds.

Formula: (Median for over-60-second videos / median for 30–60-second videos − 1) × 100

Aggregation: Relative difference between group medians.

Sample: 1.1 million TikTok videos; collection period not disclosed.

Different length groups contain different videos and topics. Longer group covers over 60 seconds through 10 minutes. Publication year is not an observation year; these medians are distinct from Metricool’s mean view counts.

Scope: TikTok. Table: Length comparison: over 60 seconds vs 30–60 seconds.

Published: 2025-03-17.

Buffer, TikTok video length: analysis of 1.1 million videos. Over-one-minute videos: higher median watch time: 63.8% higher median watch time. TikTok videos in Buffer’s 1.1-million-video analysis; Not specified; Study published March 2025; collection dates not disclosed. https://buffer.com/resources/longer-tiktoks-get-more-views-data/ Reference: https://celebian.com/tiktok-statistics#fact-buffer-watch-duration-relative-2025

US TikTok app time per userUnited States · US TikTok app users in Sensor Tower’s estimatesLink to this fact 75 minutes per dayMarch 2025App usage estimate Sensor Tower: TikTok averts US service interruption: usage findings
About this statistic

Average daily time per US TikTok app user reported for March 2025.

Aggregation: Mean daily minutes per user.

Sample: Sensor Tower app-usage estimates; panel size and age coverage not disclosed in the public summary.

The summary does not give a full device or active-user definition. This per-user monthly figure is not the same measure as EMARKETER’s annual aggregate US adult forecast.

Scope: TikTok mobile app. Table: Public summary: time spent remains high.

Published: Exact date not disclosed.

Sensor Tower, TikTok averts US service interruption: usage findings. US TikTok app time per user: 75 minutes per day. US TikTok app users in Sensor Tower’s estimates; United States; March 2025. https://sensortower.com/tiktok-averts-us-service-interruption-report Reference: https://celebian.com/tiktok-statistics#fact-us-app-minutes-2025-03

Change in aggregate US TikTok app timeUnited States · US TikTok app users in Sensor Tower’s estimatesLink to this fact -12%Q4 2024 vs Q4 2023App usage estimate Sensor Tower: Is it tick tock boom for TikTok?
About this statistic

Year-over-year change in total estimated US hours engaged on TikTok in Q4 2024.

Formula: Hours engaged uses average time per user × daily active users; change is relative to Q4 2023.

Aggregation: Year-over-year change in aggregate hours.

Sample: Sensor Tower app-usage estimates; sample size and age coverage not disclosed in the public summary.

A quarterly mobile-app estimate, with different coverage and periods from EMARKETER’s annual US adult, any-device forecast. It cannot measure that forecast’s numerical error.

Scope: TikTok mobile app. Table: Key takeaways: US hours engaged.

Published: 2025-01.

Sensor Tower, Is it tick tock boom for TikTok?. Change in aggregate US TikTok app time: -12%. US TikTok app users in Sensor Tower’s estimates; United States; Q4 2024 vs Q4 2023. https://sensortower.com/blog/is-it-tick-tock-boom-for-tiktok Reference: https://celebian.com/tiktok-statistics#fact-us-app-hours-change-2024-q4

About Celebian

We’re here to help you build your TikTok presence, with practical guides, free tools and follower packages for profiles and likes and views for videos. Visit each service page for its current options and terms, or contact support with product questions.

Commercial disclosure: Celebian sells TikTok engagement services.

About the research

We bring together original reports from TikTok, research publishers and survey teams. Each figure keeps its date, audience and source, so you can find the right number for your question.

Update history
  1. October 2026 · Research and visual update

    Expanded the original article with newer audience, search, creator, shopping and app-use figures. Added ten-market comparisons, infographics, clear takeaways, historical data, citations, downloads and an engagement calculator. Research tables and tools now sit in expandable sections, with more answers to common questions.

  2. October 2024 · First published

    Published on as “TikTok Statistics to Know in 2024”. The original publication date is listed in Celebian’s blog archive.

References · 34 sources

Audience and demographics

Usage, search and news

Creators and engagement

Spending and shopping

Moderation