Six more orders. A clearer look at what the product does.

Luma Desk Co.

Inês Vale · Lisbon, Portugal · Co-founder of Luma Desk Co. · TikTok and online store

Luma Desk Co. finished its eight-week plan with 18 store orders linked to TikTok in the final 28 days, compared with 12 in the baseline period. Tagged store sessions rose from 400 to 520. For a three-person business making desk organisers and laptop stands, six additional orders were a useful step forward.

The team published three videos a week and used Celebian’s automatic services for all 24 uploads: 1,000 views and 100 likes per post. Alongside that setup, it made each video more practical and changed the bio link to a collection containing the products being demonstrated.

The order figures describe the shop’s tagged TikTok traffic. They do not show which visitors encountered purchased engagement, or how many orders Celebian caused. The content changes and simpler shopping route are part of the same story.

The product looked good but left questions unanswered

Inês and two colleagues handled product design, packing and customer service. Their TikTok account was nine months old, with 2,650 followers at the start of the programme. They already posted three times a week, usually attractive desk montages set to music.

Those clips rarely showed dimensions, cable space or how a stand worked on a small desk. The team wanted a repeatable engagement routine and more visits from people who understood the product before reaching the store.

Show the problem and the product in the same frame

The weekly plan stayed simple: one desk reset, one demonstration of a single feature and one answer to a customer question. Clips lasted 15–30 seconds. The team filmed hands using the products on real desks, with English captions for its European audience.

Instead of opening with the logo, a video began with the problem: a charging cable falling behind a desk or a laptop occupying the whole work surface. Dimensions appeared on screen. The closing caption pointed viewers to the featured-products collection.

A 90-minute filming session produced the week’s three uploads. Inês reviewed questions twice a day and turned recurring ones into the next demonstration. Automatic likes and views ran on every new post during the eight weeks, so the team did not place separate manual orders for each upload.

The eight-week plan

1. Weeks 1 and 2

   Enable both automatic services and replace the generic bio destination with the featured-products collection.

2. Weeks 3 and 4

   Film demonstrations around dimensions, cable storage and small desks. Keep the three-post schedule.

3. Weeks 5 to 8

   Repeat the useful demonstrations and compare tagged store sessions with completed orders. Leave package sizes unchanged.

Product clarity matters after the click

The tagged-session order rate moved from 3.00% to 3.46%. That is a 0.46 percentage-point change, based on just 12 and 18 orders. It is an encouraging descriptive result, with too few orders and too many simultaneous changes to establish a reliable conversion effect.

Celebian supplied the planned views and likes automatically. The demonstrations gave shoppers product information, and the new collection link made the next step easier. A slow packing montage received the same purchased quantities but prompted little useful discussion. The team kept its buying settings and changed what it filmed.