8 Most Influential Content Creators To Follow On TikTok In 2024

TikTok has taken the world by storm and captured the attention of social media users and content creators alike. The platform provides a space for creativity, self-expression, and entertainment and is likely to grow by leaps and bounds in 2024 and beyond. As TikTok continues to evolve, so do its content creators. These entertainers are the driving force behind TikTok’s ongoing success. They produce educational, innovative, and entertaining videos that resonate with viewers worldwide.

The following content creators are currently the most influential on TikTok, and you should follow them in 2024 for inspiration on how to grow your own TikTok audience.

1. Khabane Lame (@khaby.lame)

Khabane Lame, or Khaby, is an Italian social media personality. He lost his job during the COVID-19 pandemic after working as a CNC machine operator. He started posting on TikTok during lockdown, with his early videos depicting him dancing and watching video games.

When he used TikTok’s duet and stitch features to create humorous videos, he skyrocketed to popularity almost overnight. Khaby still uses these features and others on TikTok to mock complicated life hack videos. He completes the same task in a simple way, followed by his now infamous hand gesture. Khaby earned at least $10 million by the end of 2022, which equaled around $750,000 per post.

2. Charli D’Amelio (@charlidamelio)

Charli D’Amelio was a competitive dancer for over ten years before switching to TikTok content creation in 2019. Her dance videos allowed her to become the most followed TikTok Creator in 2020 until Khaby Lame usurped her crown in 2022.

Despite losing first place, D’Amelio is still referred to as TikTok’s biggest star. She was the first content creator to surpass 50 million and 100 million followers on the platform. Her TikTok success led to a Hulu documentary series, which won an MTV Movie & TV award. She also stars in several other programs, including Charli vs. Dixie, in which she plays herself alongside her sister.

3. Bella Poarch (@bellapoarch)

Bella Poarch, a Philippine-born American TikToker, created the most liked TikTok video in August 2020 when she decided to film herself lip-synching the song “M to the B.” Since then, she’s risen to absolute stardom and ranks third on the list of most-followed individuals on TikTok with 93.2 million followers.

She has also released several eps with “Villain” featuring in WWE’s Extreme Rules event in 2022. Poarch is a US Navy veteran and served her country for three years in Japan and Hawaii.

4. Addison Rae (@addisonre)

Addison Rae Easterling is another American TikToker who made it big on the social media platform. She rose to fame on the app in 2019, amassing over 88 million followers. As of 2023, she is the fourth-most followed person on TikTok. She also featured on the list of Forbes 30 Under 30 in 2021.

Rae started relatively small by uploading dance videos to the beat of trending songs. The success of these videos ultimately changed her life when she gained one million followers in a few months. Since becoming TikTok-famous, Rae has released a weekly podcast and starred in He’s All That. She also had a role in Thanksgiving and Animal Friends.

5. Loren Gray (@lorengray)

TikTok was once called Musical.ly. It was on this platform that Loren Gray found her fame. She joined Musical.ly in 2015 but began to experience severe bullying at school as her online following grew. She didn’t let this deter her from moving to Los Angeles eventually and working on her social media career.

Today, she has more than 54.6 million TikTok followers and is the seventeenth-most followed TikToker. The singer-songwriter has featured on the Billboard chart and has since become an independent artist after leaving her music label in 2020. She also owns her jewelry brand, featuring two editions: The Otherworld and the Starlet Mirror.

6. Dixie D’Amelio (@dixiedamelio)

Elder sister of Charli, Dixie D’Amelio became a star in her own right on TikTok after gaining nearly 60 million followers and more than 3.3 billion likes on the platform. Dixie and Charli found fame at the same time, with each sister signing an individual media entertainment deal.

Dixie’s TikTok videos eventually led to her first single, “Be Happy”, released in 2020. She also released a debut album in 2022 and is the opening act for Big Time Rush, who will help promote this album.

7. Josh Richards (@joshrichards)

Josh Richards has entertained TikTok audiences for a while now and boasts a following of 25.7 million on the platform. His videos include sports content, comedy, video skits, lip-synching, and dancing. Besides the fame and fortune gained on TikTok, Richards co-founded a digital management company and signed a recording contract with Warner Records.

At the age of just 21, Richards is one of the most famous social media personalities in the world and has successfully branched out to film. He has acted in Brother’s Keeper and Summertime Dropouts and is seen in Dream Scenario alongside Nicolas Cage and Noah Centineo.

8. Avani Gregg (@avanigregg)

Avani Gregg is known for her role in the web series Chicken Girls and also her beauty and makeup videos on TikTok. TikTok users still rave about Gregg’s first viral video in which she transformed herself into a Harley Quinn-style clown. This video earned her the nickname “Clown Girl”. Gregg is best friends with Charli D’Amelio, and both content creators joined The Hype House in 2019.

Long before gaining 41 million TikTok followers, Gregg was a competitive gymnast until a stress fracture in her back ended her blossoming career.

Be Inspired by The World’s Best TikTokers

Following famous TikTokers won’t only keep you entertained, but they will also help keep you up to date with the hottest TikTok trends of the moment. It may even help you discover a new hobby you never knew you were interested in. Several TikTok users have watched content creators do their thing on the platform, only to have an idea spark in their heads. Now, they have their own following and are enjoying their own success.

Moreover, you can learn a new set of skills from content creators, whether it is applying face makeup, dancing, cooking, music, or something else. So, follow and be inspired by the world’s best TikTokers and find your own voice on the platform.

Content creator photos taken from Wikipedia.