TikTok Statistics 2024
In just a few short years, TikTok has taken over our screens, capturing the attention of millions worldwide and reshaping how we consume and create content. TikTok has undoubtedly become a cultural phenomenon, particularly among Gen Z and Millennials. But beyond the fun and creativity you are used to seeing and associating TikTok with, today, we will introduce you to some incredible numbers and facts that show just how massive TikTok is.
Let’s explore the latest TikTok statistics to discover how this platform leads the digital age and influences everything from marketing strategies to entertainment trends.
In just a few short years, TikTok has taken over our screens, capturing the attention of millions worldwide and reshaping how we consume and create content. TikTok has undoubtedly become a cultural phenomenon, particularly among Gen Z and Millennials. But beyond the fun and creativity you are used to seeing and associating TikTok with, today, we will introduce you to some incredible numbers and facts that show just how massive TikTok is.
Let’s explore the latest TikTok statistics to discover how this platform leads the digital age and influences everything from marketing strategies to entertainment trends.
Key Findings
- TikTok is projected to reach 2.35 billion users by 2029.
- TikTok has the highest number of users in Indonesia, with 157.6 million.
- 41% of users view TikTok as a search engine.
- TikTok is the first app to surpass $10 billion in all-time consumer spend.
- TikTok’s male user base is slightly higher, making up 54.8% of the audience.
- TikTok users spend an average of 53.8 minutes daily on the platform.
- 73% of SMBs report that TikTok has helped them reach new and diverse audiences nationwide.
Topics Covered
TikTok Creators and Content Statistics
TikTok Marketing and Advertising Statistics
TikTok Community Guidelines Enforcement
Topics Covered
TikTok
Overview
TikTok User
Statistics
TikTok Usage and Demographic Statistics
TikTok Creators and Content Statistics
TikTok Marketing and Advertising Statistics
TikTok Community Guidelines Enforcement
TikTok Overview
TikTok is evolving beyond just a platform for funny or creative content to increasingly becoming a regular news source for many users.
According to the latest data, 14% of U.S. adults use TikTok to get news, up from just 3% in 2020.
This growth is particularly notable among younger audiences, with 32% of those aged 18-29 regularly accessing news on the platform.
TikTok Overview
TikTok is evolving beyond just a platform for funny or creative content to increasingly becoming a regular news source for many users.
According to the latest data, 14% of U.S. adults use TikTok to get news, up from just 3% in 2020.
This growth is particularly notable among younger audiences, with 32% of those aged 18-29 regularly accessing news on the platform.
TikTok as a search engine
TikTok is not only evolving into a major news source but is also becoming increasingly popular as a search engine across generations.
41% of users view TikTok as a search engine, with 14% of Baby Boomers, 29% of Gen X, 49% of Millennials, and 64% of Gen Z using the platform for search purposes.
But what are people most interested in when using TikTok as a search engine?
Well, data shows that the majority of users, 36%, search for new recipes, 35% for new music, and 34% for DIY tips.
Popular Search Topics on TikTok
Consumer spend
TikTok has achieved a groundbreaking milestone as the first app to surpass $10 billion in all-time consumer spend.
This accomplishment, once considered unattainable, is remarkable given that it took nearly a decade for any non-game app to reach $1 billion in consumer spend.
Now, TikTok is exceeding $1 billion in consumer spend each quarter.
TikTok User Statistics
The growth of TikTok users worldwide from 2018 to 2029 shows no decline.
Starting with 347 million users in 2018, the platform more than doubled its user base by 2019, reaching 653.4 million.
The trend continued as TikTok crossed the 1 billion mark in 2020, driven by the platform’s popularity and the pandemic’s influence on social media usage.
By 2022, users climbed to 1.72 billion, and projections for 2024 suggest the platform will surpass 2 billion users.
While growth is expected to decelerate slightly after 2024, TikTok is projected to reach 2.35 billion users by 2029.
TikTok users by country
As of July 2024, TikTok has the highest number of users in Indonesia, with 157.6 million, followed by the United States at 120.5 million and Brazil at 105.2 million.
Other countries with significant user bases include Mexico (77.54 million), Vietnam (65.64 million), and Pakistan (62.05 million).
The platform also sees strong engagement in the Philippines, Russia, and Thailand, each with over 50 million users.
TikTok Usage and Demographic Statistics
Here’s a closer look at who’s using TikTok, how much time they spend on it, and where it’s most popular across the U.S.
TikTok users by gender
According to the latest statistics, TikTok’s male user base is slightly higher, making up 54.8% of the platform’s audience, compared to 45.2% of females.
TikTok users by gender and age
As known so far, TikTok is predominantly used by younger individuals, with 18 to 24-year-olds making up the largest segment: 15.9% of female users and 18.9% of male users. The 25 to 34 age group also shows strong engagement, representing 14.9% of females and 19.1% of males.
In contrast, older age groups are less represented, with only a small percentage of users in the 35 to 44 range (6.9% female, 8.8% male) and even fewer in the 45+ bracket.
Social media usage by minutes per day
TikTok leads the pack in daily engagement, with users spending an average of 53.8 minutes daily on the platform. TikTok surpasses YouTube, the next highest, by nearly 5 minutes.
In contrast, platforms like Twitter and Instagram have notably lower daily usage times, reflecting TikTok’s unique ability to capture and retain user attention.
But there’s more to it! TikTok is set to surpass all other social media platforms in total daily minutes by 2025. U.S. adults are projected to spend 5.19 billion minutes per day on TikTok, a remarkable increase from 2019.
This growth significantly outpaces other platforms, with TikTok’s daily usage exceeding Facebook’s 5.02 billion and Instagram’s 4.33 billion.
TikTok popularity in different states
TikTok’s popularity varies significantly by state.
Nevada has the highest download rate, with 50% of residents having the app, followed by Kentucky, Mississippi, Alabama, and Louisiana, each with a 44% download rate.
Top 5 states where TikTok is most popular
50%
Nevada
44%
Kentucky
44%
Mississippi
44%
Alabama
44%
Louisiana
50%
Nevada
44%
Kentucky
44%
Mississippi
44%
Alabama
44%
Louisiana
TikTok Creators and Content Statistics
Khabane Lame tops the TikTok stats with the highest followers and likes, highlighting his massive influence, while Charli D’Amelio leads in uploads and engagement, underscoring her strong presence.
MrBeast, despite fewer uploads, has significant follower numbers and likes. Bella Poarch and Addison Rae also boast high engagement and substantial followings.
TikTok influencer engagement rate
TikTok influencers with 1,000-10,000 followers have the highest engagement rate at 15.04%. While those with over 1,000,000 followers saw a rate of 10.53%.
Personal vs. business TikTok accounts
The latest data regarding TikTok statistics show a notable difference in the posting frequency between account types.
Personal accounts lead with an average of 16.59 posts per month, surpassing the 14.45 posts per month seen from business accounts.
The engagement levels also differ between account types on TikTok.
Personal accounts garner an average of 32,108 views per video, significantly outperforming business accounts, which receive an average of 23,782 views per video.
Video length and engagement
The average TikTok video length grew from 39.55 seconds in 2023 to 42.68 seconds in 2024, reflecting a rising preference for longer content.
TikTok video views vary by length, with longer videos attracting more views. Videos lasting 0-9 seconds average 18.9 thousand views, while those 10-15 seconds receive 23.9 thousand.
The longest videos, over 54 seconds, achieve the highest average of 38.5 thousand views, indicating that viewers increasingly engage with longer content.
Favorite TikTok content types
TikTok users have a clear preference for humour, with 60% gravitating toward funny content.
Creative videos also stand out, capturing 45% of interest.
Relaxing and exciting content engage 37% and 34% of viewers, respectively.
Lastly, helpful/how-to and relevant videos draw 27% of the audience.
TikTok Community Guidelines Enforcement
TikTok is actively working to foster a safer community by significantly increasing its content moderation efforts. In 2024, the platform removed approximately 166.99 million videos, with a notable rise in automated removals reaching 129.33 million.
The crackdown on problematic accounts continues, with over 21.6 million accounts deleted for being underage or fake.
Additionally, TikTok prevented billions of fake interactions, including 23.58 billion fake likes and 6.05 billion fake follower requests.
Final Thoughts
TikTok is a massive part of our digital lives. It has become a global phenomenon in just a few years, with over 2 billion users expected by the end of 2024.
What started as a place for fun and creative videos is now where people go for everything—from news to shopping tips. With over $10 billion in consumer spending and millions of daily users across all ages, especially Gen Z and Millennials, TikTok’s impact is undeniable.
And as it keeps evolving, there’s no doubt TikTok will keep thriving and shaping how we experience the digital world for years to come.