9 Hottest TikTok Trends To Follow In 2023

Trends come and go, but on Tiktok, they mean the difference between being successful and trailing behind your competitiors. While most trends only last a few weeks at most, some have the potential to make a long-term impact on your Tiktok strategy.

Read on to find out more about the hottest Tiktok trends in 2023 and how they can help you make a splash on one of the most exciting social media platforms worldwide.  

1. Brand-Influencer Partnerships

Tiktok has only been around since 2016, so many brands have neglected to get on board in recent years. This situation will likely change in 2023 because Tiktok now has an advertising network. Social media experts agree that 2023 will be the year more brands will join Tiktok than ever before. They also believe that there will be a lot more brand-influencer partnerships.

Partnering with an influencer on Tiktok is one of the best things you can do for your business this year. Such a partnership will help you create content that resonates with your audience, especially if your ideal target market is Gen-Z.

2. More SEO Content in 2023

Gen Z has picked Tiktok as its search engine of choice, so your SEO strategies for your Tiktok content must be on point in 2023. You can add SEO keywords as hashtags, but ensure they are all relevant to your business. You should also add keywords to your captions and use trending Tiktok audio.

Incorporating SEO will increase your brand's visibility in the Tiktok app. It also creates a better experience for users because they can find your content with a single search.

When users can find your content easily, they are more likely to stick with you, which increases engagement on your profile. In turn, this will lead to brand growth.

3. User-Generated Content is King

If you have an established presence on Tiktok, you should incorporate user-generated content wherever you can. While posting brand-related posts and information is essential, your followers will always trust user-generated content more than company-generated content.

Allow your followers to review your products and create tutorials on how to use them. You can also encourage them to duet and stitch with your videos, which will expand your reach on the platform.

4. Dance Challenges

Once in a while, everyone needs to let their hair down and have some fun. You can infuse fun into your brand content by starting a dance challenge on your profile. If you have a brand mascot, even better. You can get a life-sized version of your mascot to kick off the dancing and inspire others to join.

Once you've decided on the dance you want others to copy, you should promote the challenge on your profile and via video content. After making the challenge rules clear, you can publish your challenge video.

5. Building Trust in 2023

If your followers trust your brand, they will stay loyal to it. This means you must be 100% transparent in all your communications with your online audience and stay far away from anything resembling clickbait.

The trust trend continues in 2023, with 72% of users confirming that they have bought a product after watching a review from a trusted brand or Tiktok creator. If you are going to be successful on Tiktok this year, earn your followers' trust, and then keep earning it year after year. 

6. Bring The Memes

Everyone loves a good meme. And with every celebrity award show or big sporting event, new memeable pictures make their way onto the internet. Funny memes often go viral, which is what you want for your brand. Sharing memes will also make your brand seem more relatable and relevant, which is crucial when trying to break into the Gen-Z market.

You can get your employees to recreate a specific meme while promoting one of your products. Or you can allow your followers to use your brand in one of their memes for even greater exposure.

7. Do the Ordered and Received Challenge

The internet is full of reviews by people who become enamored by an online product only to receive an inferior and unrecognizable physical version. This experience has made it onto TikTok in the form of the “what I ordered vs. what I got” trend. This trend sees users uploading the photo that first got them interested in a product or item and then the photo of what they got in the mail.

This trend also presents the perfect opportunity to remind your followers that you will always follow through on their orders and ensure they get what they pay for.

8. Don't Forget to Entertain

Tiktok remains, first and foremost, a platform where people are entertained. Big brands such as Netflix and Disney are huge on TikTok because they use it to build hype around movies and shows.

By incorporating nostalgia and humor into your content, your brand can jump on the entertainment bandwagon in 2023.

Try doing a series of #throwbackthursday posts where you highlight your brand’s journey over the years. Add lots of humor to these posts.

Or ask your followers a question to increase engagement. For instance, if there is a show that everyone is streaming, base your question on that. Not all your content has to be brand-related. Take a breather sometimes and entertain your followers with a unique spin on the latest memes or silly questions.

9. Spread The Joy in 2023

The concept of meaningful joy is also trending on TikTok in 2023. Use your brand profile to spread joy on TikTok this year. You can do this by brightening your followers’ day with a short, funny story or a heartwarming video clip of real-life joyful moments.

Joy is what most people are after anyway, and it is needed even more now after a tough couple of years.

Conclusion

Using existing trends as part of your brand strategy allows you to show your brand’s humor and authenticity. Trends are especially effective when they are built around big current events like music concerts or the Super Bowl.

You don’t have to jump on every trend out there. Choose the ones that resonate with you and that you can have fun with. The rest of your TikTok success story will write itself.