Your Guide To Repurposing Content For TikTok

If you’re a TikTok marketer for others or you’re trying to market your brand on TikTok, you are probably racking your brain trying to think of new content ideas every week. And as anyone in your shoes will know, it is not easy. Sometimes it is nearly impossible to conjure up a video that hasn’t been done a thousand times before.

Fortunately, something as simple as repurposed content can keep you from pulling your hair out every time someone wants a new video from you.

Repurposed content or recycled content starts with a brand-new piece of content. Every time you create new content, you should already know how to reuse it later. Repurposing your content doesn’t mean posting it again a few months later. It means creating something new using the same information. For example, you can turn one video into a series of videos. You can even use written content from another social media platform and turn it into short-form videos for TikTok.

Evergreen Content Is the Way to Go

Let’s get the obvious truths out of the way. Not all of your content will be popular, and you cannot repurpose all your content. For instance, if you create a video about green food coloring and your audience is mainly interested in BBQ hacks, it won’t perform well. Also, if you create food hack videos for Christmas meals, it will be challenging to repurpose that content for an Easter marketing campaign.

If you want to successfully create content that you can use over and over again, focus on evergreen content and viral videos. Evergreen content drives users to your profile over the long term, while viral videos get more eyes on your content in the short term. You can repurpose both types of content to lengthen their lifespan.

Using Existing Content To Create TikToks

If you’re a marketer, chances are you’ve got a lot of content filed away. You can use a video editor to repurpose existing video content and create vertical TikTok videos. You can even reformat horizontal videos to fit TikTok’s vertical requirements. If you give presentations at conferences and other events, you can ask something to take a video of your talks. You can use this footage to create a series of TikTok videos.

You can also use your existing podcast audio to create memorable TikToks. You can use the most exciting parts of your podcast recordings to make highlight videos for TikTok.

Furthermore, if you have demo videos on your website, you can break them into 30-second instructional TikTok videos. Most people use TikTok to find new content or learn about a topic they are unfamiliar with. You can take advantage of this trend by introducing your products to your audience one repurposed instructional video at a time.

If you have a YouTube channel filled with unique video content, you have a goldmine that you can repurpose for TikTok. One 15-minute YouTube video can provide enough TikTok content for a month. You can extract the most crucial information, and turn it into engaging 15-second TikToks. You can even take photographs from your Instagram profile and reimagine them as stop-motion videos.

The Repurposing Possibilities are Endless

There are so many ways to repurpose content for TikTok and on TikTok. For instance, you could combine some of your short TikTok videos to create a compilation. You can use slideshows and infographics to create educational TikToks. You can turn live-stream sessions into a once-a-week video series.

Things To Remember

Content consistency is a must for TikTok. To make a lasting impression on your followers, you must have content ready for them at least once a week. This is where repurposing plays a massive role. It will help you plan your content weeks in advance so that your profile is always top of mind for your followers.

Remember to keep your content’s tone and style consistent across all videos. Do not try to turn your existing content into something unrecognizable to your audience. Your brand voice and graphics should stay the same no matter how often you reuse a piece of content.

Also, use analytics to see if your repurposing efforts are paying off. If you don’t get a lot of views or interaction on your repurposed content, you need to go back to the drawing board. Use trends and engagement metrics to guide your content creation process.

At the same time, don’t shy away from experimenting with different video features. You can keep the essence of your content the same while adding a bit of flair using filters, animations, and more.

You can also combine new and old content by adding a new trend to a repurposed video. Trends will help your content rank higher in search results, and if your videos go viral, you might end up on the For You page. This is where more people will discover your content, and your engagement rate will keep climbing.

Why Repurposing Content for TikTok Works

Repurposing content, especially evergreen content, will keep drawing people to your TikTok profile. When you keep making and re-creating content your followers want to see, you work according to what TikTok’s algorithm wants. This means the algorithm will start working for you, and your content will appear in more people’s feeds.

Also, repurposing content eliminates the constant need for brainstorming. Thinking of brand-new ideas all the time is exhausting, especially if there is no guarantee that your audience will even like your new content. If your old content worked well, it is best to reuse it because it has already proven popular with your followers.

Lastly, repurposing content for TikTok means you get to double down on your SEO efforts. You can reuse top-performing keywords to give your content the best chance of ranking high in TikTok search results.

Start New Conversations With Old Content

Old content is never truly old. Especially not if you keep repurposing it. You can spark new conversations with old content, simply by dusting it off and putting a different spin on it. Use repurposed TikTok content to engage with your audience, promote your brand, and expand your reach. Doing this will keep them coming back to watch more of your videos every time.