9 TikTok Ideas You Can Use Today

Published on 14th of February 2023

TikTok can be a little intimidating when you first start. The app is full of talented creators that manage to upload one engaging video after the next, making it hard to find your footing as a newbie. If you’re stuck and can’t decide how to get views, check out these TikTok ideas. These ideas will help you create content that people will love, so you’ll be able to go head-to-head with the app’s best creators. 

  1. Set up a Branded Hashtag Challenge 

chocolate bar on clear drinking glassIf you have a little money left over in your marketing budget, you can sponsor a hashtag challenge. This is referred to as a Branded Hashtag Challenge on TikTok, and it can help you reach viral levels of the app.

Numerous brands have tried their hand at this, but Chipotle’s campaign stands out. It sponsored the #GuacDance challenge that included a viral guacamole-themed song from Dr. Jean. More than 250,000 creators participated, and Chipotle reported 430 million video starts during the viral challenge. Considering it lasted for only six days, that’s an amazing accomplishment. 

The success also carried over to the offline world, with the restaurant serving more than 802,000 sides of guacamole on National Avocado Day. That’s proof that success on TikTok can carry over to the real world. 

If you want to enjoy that kind of success, consider following in Chipotle’s footsteps. With the right strategies and hard work, you can create a successful TikTok challenge

  1. Repurpose Your Reels

You’ve likely heard of people repurposing TikTok videos on Instagram Reels. However, you can also flip it around and upload Reels to TikTok. Then you can increase the video’s exposure since it will be on two channels. This is so easy to do that you can start filling your TikTok account immediately. 

  1. Record Your Daily Routine

person holding on red pen while writing on bookTikTok users love getting insight into daily routines. It helps them get to know creators and the people behind brands, explaining why these videos are so popular. You can get in on the action by filming your daily routine and uploading it to the app. The behind-the-scenes content will go a long way in breaking down the invisible wall that stands between you and your viewers.

  1. Show Viewers How to Do Something

woman in blue and red shirtTutorials are also really popular on TikTok. People take to the app to find out how to apply makeup, cook a meal, start a fitness routine, and so much more. If you have expert knowledge on a topic, share it with the world on TikTok. From showing people how to use your products to sharing lifestyle hacks, you have lots of options for this. You also have the opportunity to go viral when creating these videos.

  1. Cover Current Events

silver iphone 6 on brown wooden tableAre you familiar with the Washington Post’s TikTok account? While the Washington Post is most known for delivering news to the offline world, it’s making quite a name on TikTok. The team creates share-worthy videos based on current news stories and events, and people can’t get enough. In fact, the account has amassed over 1.3 million followers and 55.8 million likes. While these videos don’t have a long shelf life, they can help you get noticed on the app. That will help you build a following so more people will tune into your videos in the future. 

  1. Teach Your Audience

If you’re an expert in your niche or field, you can create educational videos to share your knowledge with your viewers. Realtor Tamika Ellsworth does a fantastic job of this on TikTok. Her feed is full of videos explaining real estate terms and information. Take some time to look at her TikTok account to find out how you can educate your audience while keeping them engaged. 

  1. Use the Q&A Feature to Engage Your Audience 

man in black suit jacketWhat if you want to share information with your audience, but you aren’t sure what they want to know? You can take the guesswork out of the equation by using the Q&A feature when going live. Once enabled, your viewers can turn their comments into questions that you’ll see. Then you can answer those questions during the live stream. As long as you have an active and engaged audience, you should get lots of questions to fill the time. However, if no one notices your video, consider buying TikTok views. Once people see that a video is popular, they’re more likely to tune in, meaning you should be able to field lots of questions.  

  1. Create a Teaser Video

Are you preparing for an upcoming product launch? If so, a product teaser is just what you need to drum up excitement. You can show the finished product to your viewers or give a glimpse to build anticipation. Either way, be sure to include information about when the product will launch and how people can buy it. You can even direct people to a landing page to sign up for updates if you’d like. 

  1. Let an Influencer Take the Lead

If you’re still stuck, you can hand the reins over to an influencer to create killer content for your account. First, check the influencer’s followers before entering into a partnership. You want someone who has engaged followers who are part of your target market. Then you can collaborate on content, and the influencer will do the rest. You’ll find that it’s much easier to come up with ideas when working alongside a seasoned influencer. Influencers know what works on the app, and they can guide you in the right direction.

Dive Into TikTok Today

These ideas will get you started. Once you fly through this list, you’ll discover that it’s easier to come up with video ideas. There’s something about getting a few videos under your belt that gets the creative juices and confidence flowing. Keep in mind that you can buy TikTok likes and views to increase engagement out of the gate. Then you’ll attract organic likes and views and might even go viral.