How To Choose The Perfect Color For Your TikTok Videos

Many elements make a TikTok video memorable and help TikTok content go viral. These include keeping videos as short as possible, good editing, and trends. If you create TikTok videos in a popular niche, even better. This means you will probably have an audience on the platform waiting for you.

However, one element of TikTok video creation is largely overlooked. No, it is not going all serious when everyone else is making balloon animals or putting funny clothes on their dogs.

It is something as simple as choosing the right color for each video. Color extends beyond what you can see. It triggers memories, reactions, and emotions. For instance, the colors used in Coca-Cola ads are always meant to be nostalgic and happy. The content creators want viewers to associate the product with happy times.

When choosing the right color to accentuate your message, you can do something similar for your TikTok videos.

The Psychology Of Color

Different colors have different symbolic meanings. Red, for example, is commonly associated with excitement and love, while pink is often linked to femininity and softness. Blue is said to be the global favorite when it comes to colors, while purple symbolizes luxury and royalty.

Colors instantly boost first impressions and brand awareness. A large percentage of TikTok viewers buy products and services based on the visuals they see on the platform.

So, when you choose different colors for different videos, you must understand the emotions they will evoke. You have to know the type of associations your audience will make based on the colors you use. This is more challenging than it may seem because most colors have positive and negative aspects.

• Blue

  If you use blue in a TikTok video, you can easily convey trust and loyalty. Blue is a respectful but social color, and people automatically feel calmer when they see it.

  But, if you want to promote food products, blue is the last color you should choose. Generally speaking, blue does not appear in delicious foods, so in this sense, the color suppresses the appetite.

  Sometimes, blue is not the best color to use to be more memorable on TikTok. Because blue commonly appears in many settings, it doesn’t really stand out, so the color may seem boring or traditional to some.

• Green

  Green is often used as a base color for financial or insurance companies because it is associated with prosperity and growth. At the same time, green can depict nature and even health, so it is a great color for a wide variety of content.

  However, since you only have a limited time to convey a message on TikTok, you must choose your colors wisely. And, if your message does not match the ‘green message,’ you may turn viewers off.

  For instance, the wrong green shade can look bland on screen. So, if you are going for a healthy, fresh look but use a dull olive color, you will not get the reaction you are hoping for.

• Red

  Red is bold and energetic and appears in many TikTok videos, especially towards the end when CTAs roll over the screen. Red is also a good choice for food products or restaurants since it makes people hungry.

  Unfortunately, if you do not use this color correctly, you will send a message of anger, aggression, and danger. The best way to use red in your TikTok content is to highlight important information or promote special offers.

• Other Colors That Make an Impact On TikTok

  While many content creators use primary colors, including yellow, several other options exist.

  Purple works incredibly well for wealth-creation brands and even spiritual content. This color represents dignity and sophistication. It allows for reflection and imagination. Purple is also the color associated with royalty, which is why many luxury brands use it.

  But again, using the wrong shade will make your content seem moodier and less professional. This means going for rich shades rather than pastels.

  If you want to bring happiness and optimism to TikTok, yellow is a good choice. However, you should go with bright, warm shades of yellow to tap into these emotions. Using dull shades can ramp up frustration and even instill fear.

Choosing Colors That Work For Your Audience

You must consider your audience when choosing the right colors for your TikTok videos. Are they young or middle-aged? Do they yearn to relive a specific decade of their lives? Do some videos featuring specific colors resonate more with your viewers than others?

You can incorporate different color schemes into your content based on the answers to these questions. For example, if your audience loves the 80s, you can use a lot of neon greens and electric blues, especially for video intros.

If your audience is sophisticated, you may want to consider neutral colors and calming shades of green and blue.

Should you have a large retro-loving audience, you should create color palettes that fall into that category. These include peach, orange, navy blue, and bright blue.

Picking Colors That Work For Your Brand

The colors you choose must also work for your brand. Think about what your brand signifies and its personality. You want to choose colors that complement your brand logo and other visual aspects. You also want to use colors that set a specific mood on your TikTok feed.

You must also consider these colors when you create TikTok videos from scratch. If you film and edit your videos, your props and backgrounds must complement the colors you use. The same goes for text, overlays, transitions, and effects.

Mastering the Use Of Color For Different TikTok Video Formats

Different colors also work well for various TikTok video formats. You can use color blocking for trends and skits, and color coding works well for tutorials or visual guides.

Seasonal hues work for travel content, while black and white with complementary pops of color is great for fashion or beauty content.

Matching colors with video formats instantly make your content more engaging. When you add trending music and sounds, you have the potential for viral TikTok videos.