5 Best Ways To Promote Your Product On TikTok

By now, it’s clear that original content is the way to go if you want to promote a product on TikTok. After all, your followers will not care about your videos if they look exactly like someone else’s. But, as you also know by now, it is not all that easy to create brand-new content every time you want to promote something.

Fortunately, there are several strategies you can use to make even the simplest content shine on TikTok. Follow these five steps, and people will be flooding your TikTok feed for more:

1. Get the Story Down

Even product videos need stories. You can showcase the manufacturing process or brainstorming process and feature the completed product at the end of the video. You can detail the effort it took for your business to create something special for its customers. There are many ways to highlight your product using words.

Just remember that your TikTok followers want to see entertaining and relatable content. They don’t need product pitches or boring explanations. Weave skits, trends, and challenges into your videos while spotlighting your product. This way, you will make it easy for your followers to connect with the story around your product, motivating them to buy it.

2. Double Up On Humor

Your product doesn’t need to sparkle in all its perfection on your TikTok videos. Use it as the centerpiece for a hilarious 30-second skit. Or use it as the focus of a laugh-out-loud challenge. Your followers don’t want drab and dreary; they want fun and hilarity, even when you’re promoting a product. Use your product videos to show your audience your brand’s light-hearted personality. Use unintentional or unexpected behind-the-scenes bloopers and gaffes to create funny videos.

You don’t want your audience to line up to buy products only. You want them to form a bond with your business. And nothing spells a strong connection quite like laughing over the same things.

3. Use the Right Music And Don’t Forget To Include Hashtags

Find the perfect soundtrack to your product videos. The music you choose to accompany your visuals must compel your viewers to keep watching. It should stir their emotions and urge them to buy what they see on their mobile screen. Thirty seconds is plenty of time to get a soul-stirring song in there that will motivate viewers to act on your video’s CTA. Think ‘I Heard It Through the Grapevine’ by Marvin Gaye and ‘Immigrant Song’ by Led Zeppelin.

These songs may not be the right fit for your specific product, but you want the same type of effect from the song you choose. Something similar to a hyped-up first guitar strum or an instantly recognizable hollow chant will make your viewers sit up and pay attention. And, if you pair the music perfectly with your scene transitions, you’ll have a winning, viral promotional video on your hands.

Once the music is done and dusted, you must think about hashtags. Research trending hashtags or use an AI-powered online tool to help you generate unique ones. You can also create a branded hashtag for each of your products. Try to include your brand name and the product name in the hashtag to make it easier for people to find your TikTok account and videos. Using the right hashtags will instantly increase your brand’s visibility on the app and get your content in front of new audiences.

4. Use Popular TikTok Features

Your audience expects the wow factor from you, as with all brands. You can live up to this expectation using popular TikTok features. For instance, you can host live product demonstrations or take your audience on a real-time behind-the-scenes tour of your business. You can use the Duet and Stitch features to collaborate with other marketers or influencers and create videos that combine audiences.

Also, if you entice your followers to buy your products by making excellent videos, you should make it easy for them to buy without leaving the app. You can do this with the TikTok shopping feature, Product Showcase, which allows you to tag your products in your videos.

Furthermore, you can also experiment with TikTok Ads. The app offers a range of advertising formats, such as in-feed videos and Spark Ads, which leverage user-generated content. You can use TikTok’s built-in audience targeting tools to ensure that your product videos reach the right audience based on their previous interaction with your brand and general interests. The ultimate goal of TikTok Ads is to help content creators get the best return on investment.

5. Learn How to Analyze Your Video Performance

You need data to determine which audience to promote your products to. In the same way, you also need data to help you establish whether your product videos have the desired impact on your followers.

TikTok’s analytics tool can help you do just that. It allows you to track video performance, engagement, and audience demographics. The analytics tool will show you which of your videos resonated best with your existing audience. It will highlight the engagement trends (whether up or down) for each video. You can use this information to keep making your videos better.

When something doesn’t work, cut it from your marketing strategy and try something else. If one type of video format works better than the rest, try and use that format most of the time.

Think Long-Term

If one or more of your product videos go viral, great. But don’t keep focusing on making your videos go viral. Viral videos mean a spike in your analytics report and a temporary increase in eyes and engagement. You should focus on building a long-term sustainable TikTok presence.

This means drawing up a content calendar, choosing a product to promote each month, and posting evergreen and trending content between product promotions. It also means two-way conversations with your audience and resolving complaints quickly. You want your product promotions to shine on TikTok but don’t overdo it with the sales content. Be consistent without overwhelming your audience.

Doing this takes a lot of practice and careful balancing, but if you get it just right, you will find success on TikTok for many years to come.