10 Creative Ways to Keep Your TikTok Audience Entertained

Creating content for TikTok is often a lot harder than it appears. Writer’s block is real and can strike at any time. And if you think writer’s block has nothing to do with social media content creation, think again. Sometimes, when you need to create something urgently, jump on a trend, or promote a time-sensitive offer, your creative instinct might be nowhere to be found when you’re writing or creating content.

The best way to overcome a creative block and keep your TikTok audience entertained is to alternate different types of content and schedule it a couple of weeks in advance. For example, if you have a regular blog on your website, you could use each new article and break it up into infographics, videos, and carousels for TikTok.

The idea behind planning your posts is to keep your presence strong on TikTok and have something for your followers to look forward to daily or weekly.

However, you don’t always have to focus on your brand only. If you zero in solely on your products and services for content, you might run out of ideas eventually. This is why it’s essential to give your audience a break from brand promotion and add something fun to the mix.

10. Try a Recipe and Post the Results

Food is a big deal on TikTok, and you can join the trend by trying a new recipe or variation of an old one and posting the results. If you like cooking, you could even take a live video of yourself in the process of preparing the meal.

Another way to keep your audience entertained is by trying food hacks to see if they work. You could approach it as an experiment and rate the outcome on a determined scale. Posting this type of content on TikTok is great for online engagement and conversation because it allows your audience to participate by adding reactions and comments.

9. Create Tutorials

People search for tutorials every day. For example, if their toilet starts leaking, they look for an online video to show them how to fix it. If their laptop starts flickering, they search online for a possible reason and solution. You can use tutorials to teach life hacks or show your TikTok followers how to use your products. For instance, if you’re in the beauty industry and sell a specific type of mascara that’s challenging to apply, you could create a tutorial on how to use it for maximum effect.

Educational content not only entertains but adds value to your followers’ lives and makes it more likely that they’ll return for more.

8. Show Your Followers How Your Product Works

When you post content showing how your products work, your audience can see your product from all angles. You can also highlight the benefits and unique features in one video.

7. Surprise With Duet Collaborations

Many of your followers have mad creative skills of their own. If you notice that some of them regularly post funny content that gets a big reaction, you could create a duet collaboration with them.

See if their content complements yours and create duet videos that merge your styles. Doing this will make you appear more accessible to your audience, and you may even get requests for more duets from other followers.

6. Host a Challenge or Two

People visit social media platforms to find products, learn new things, and have fun. You can add to the fun and entertainment by hosting an online challenge. The challenge should be simple enough to host entirely on the TikTok platform and also entertaining enough to keep people interested. Encourage your followers to participate and feature some of the best participants in your TikTok videos.

5. Make Time to Dance

Dancing is fun and becomes even more entertaining when you turn it into a challenge. When the horror flick, M3GAN, was released, it almost immediately spawned a dance challenge. Even celebrities got in on the action, dressed up as the creepy robot, and danced their way to more fame on social media.

You can use a dance routine from a new or classic music video to create a challenge or invent unique dance moves and get your followers to post their renditions.

4. Create a Relaxing Atmosphere

If you offer décor products or design the interior of homes and offices, you could create a video of yourself in action with a relaxing melody in the background. People love watching how beautiful things are made. This type of content will also increase engagement on your profile.

You could also make videos of your hobby, especially if you paint or draw. Art videos are incredibly relaxing and often double as tutorials, showing beginners how to create a stunning piece of art.

3. Use Diverse Content Formats

Speaking of videos, you can diversify your video content to keep your TikTok audience engaged. Experiment with stop-motion, time-lapse, or transition videos to add variety to your feed. You can also intersperse your regular posts with pop culture content to keep your followers interested.

2. Unleash Your Storytelling Skills

Whether you’re telling a funny personal story or detailing your brand journey, you can use the TikTok platform to create a series of videos to narrate these stories. You can draw inspiration from TV shows and movies by ending each video with a cliffhanger to increase anticipation for the next installment.

You can even make up a fictional story relating to your industry to show the challenges you had to overcome to find success with your brand.

1. Spread Positivity

The world is often full of negativity. So, use your TikTok platform not just to entertain your followers but also to spread positivity and encouragement. Whether you post a hilarious GIF, a heartwarming story with a happy ending, or a rousing pep talk, the key is to leave your viewers feeling better than when they started watching. People love content that inspires them or makes them smile, so aim to create a TikTok profile that your followers automatically turn to when they’re having a bad day.

The Bottom Line

TikTok exists to entertain and connect people. You can maximize this amazing platform to grow your online following and promote your products and services, unleashing your creativity and entertaining your audience at the same time.