TikTok Content Hooks You Can Use Right Now

Good hooks stop the scroll. Below is a ready-to-use list of TikTok hooks for different content styles and adaptable to almost any niche.

Educational / Informational Hooks

• “Most people don’t know this about…”

• “Here’s the easiest way to understand…”

• “I wish someone explained this sooner”

• “This is why you’re struggling with…”

• “Let me simplify this for you”

• “If you only remember one thing, remember this”

• “This mistake is costing you time”

• “Here’s what actually matters”

• “Stop doing this if you want better results”

• “You’re overcomplicating this and here’s why”

Relatable / Everyday Hooks

• “Does anyone else feel like…”

• “I didn’t realize this was a problem until…”

• “Let's be honest — have you done this?”

• “This might just be a me problem, but…”

• “Nobody talks about this part”

• “This is way more common than you think”

• “I thought it was just me”

• “If you’ve ever felt stuck, this is for you”

• “Why does nobody warn you about this?”

• “Tell me I’m not the only one that...”

Storytime / Experience Hooks

• “This started as a bad idea”

• “I wasn’t supposed to share this, but…”

• “Here’s what happened when I tried this”

• “I learned this the hard way”

• “This almost made me quit”

• “I didn’t expect this outcome”

• “Here’s the honest truth”

• “I was completely wrong about this”

• “This changed how I see things”

• “Let me tell you what no one told me”

Opinion / Hot Take Hooks

• “This might be unpopular opinion, but…”

• “People won’t like hearing this”

• “I disagree with most advice about this”

• “We need to stop normalizing this”

• “Not enough people are talking about this”

• “This advice is overrated”

• “Here’s my honest take”

• “I don’t care who disagrees”

• “This needs to be said”

• “I’ll probably get a lot of hate for this but...”

List / Value Hooks

• “Three things that helped me”

• “Here are a few things you should know”

• “Things I wish I knew earlier”

• “Here’s what actually works”

• “These small changes matter”

• “A few reminders you might need”

• “This is what made the difference”

• “Here’s what to focus on instead”

• “Things that are holding you back”

• “This is what people get wrong about...”

Curiosity / Pattern Break Hooks

• “Wait until the end”

• “This surprised me”

• “I didn’t expect this to work”

• “This is oddly specific, but…”

• “You’re not ready for this”

• “This makes no sense until it does”

• “Once you notice this, you can’t unsee it”

• “This feels wrong, but it works”

• “I tested this so you don’t have to”

• “This explains a lot”

Low Pressure Call-to-Action Hooks

• “Save this for later”

• “You’ll want to remember this”

• “This might help someone you know”

• “This is your reminder to..”

• “Sharing this in case it helps”

• “This is for anyone who needs it today”