How To Use The TikTok Creative Center

There may be a dark cloud over TikTok, namely the potential U.S. ban, but it is not stopping creators from going all out with their TikTok content. That said, there is no downturn in TikTok’s popularity either, even though this may change if the ban happens.

For now, let’s look at why brands and creators keep flocking to the app. Is it to outdo one another or to build massive audiences? Mostly, people use TikTok to stand out in the crowd. This is not easy for businesses and content creators, considering how many TikTok users have the same idea.

This is where the TikTok Creative Center can prove to be the thing brands and creators need to get the edge. This free-to-use platform provides everything from insights to inspiration to fire people up when it comes to their TikTok game.

So, whether you have been creating TikToks for years or own a start-up and are just getting a feel for the app, the Creative Center can help you achieve success and even go viral on TikTok.

How To Find and Use The TikTok Creative Center

You do not even need a TikTok account to access the Creative Center. Just visit the website and create an account by registering your email address.

If you do have a TikTok account already, you should log into the Creative Center using your TikTok credentials. Doing this will provide a more personalized experience, and you can use additional features.

There are several things you can do in the Creative Center. First of all, have a look at what is trending. These trends can be anything from content to photos to hashtags and songs. Ideally, you want to keep an eye on local trends because you should create content that appeals to your local area first. When you know what people like, it becomes easier to create appealing content.

In the Creative Center, you will find information on which ad campaigns perform the best on TikTok. This is valuable data because it tells you what audiences want to see marketing-wise. At the same time, it also shows you what type of content is most popular, whether straightforward advertising or other marketing formats.

If you want to, you can filter these ad campaign data by country and objective to gain more insight into what works on TikTok.

Moreover, you can use the Creative Center to find popular keywords and hashtags. You can even analyze how well specific effects and sound fare on the app and discover how successful content creators and marketers use them.

Even better, you can find brand partners and influencers in the Creative Center. If you want another brand or content creator to partner with, filter the search results by region and follower count. Doing this will help you narrow the search and find the perfect fit for your brand.

TikTok’s Creative Center also has a library filled with trending songs and effects that you can use in your videos without worrying about copyright. You can also save your favorite ads and campaigns to analyze them more later on. Essentially, you can create a trend board and revisit it when you need more inspiration for a TikTok campaign.

How To Use the Creative Center’s Trend Discovery Feature

If you want to be successful on TikTok, you must know what your audience wants. Following relevant trends is a good starting point for creating content people will watch to the end.

The Creative Center can help you find these trends and use them well. You can search and filter to find trends relevant to your niche or expertise. To create content for a specific audience, you may need to use regional search options.

Even if you find seventeen trends you want to use, don’t. First, study the interest over time graph to understand each trend’s lifecycle. After all, you do not want to use a trend already at the end of its lifecycle because people are already “over it.” What you want to do is use trends that are increasing in popularity on TikTok but have not peaked yet.

When you find these trends, do another search for hashtags and effects or sounds that will perfectly complement them. It is crucial to never copy someone else’s spin on a trend. Put your own fresh twist on each trend before you use it in your content. This is the only way you can introduce your brand to new audiences and let them engage with content they have not seen before.

Also, you do not have to pick a trend and use it for life. There is a lot of room for experimentation on TikTok. Use formats and trends that appeal to you to see if they also appeal to your audience. If they do not, try something else until you find a combination that works.

At the same time, you should analyze your TikTok video performance, so you can know where to adapt your content strategy.

Creating Content Inspired By the Creative Center

With all the information you get from the Creative Center, you can create videos that speak to your audience. And, thanks to the library mentioned above, you can add music to match the mood of your videos.

Both trends and music grab TikTok users’ attention. It is the perfect way to get your audience to feel or do something. Most marketing and ad campaigns aim to evoke emotions and action. You can do the same with all your content by using the Creative Center for inspiration.

The Creative Center Is More Than a Short-Lived Trend

The TikTok Creative Center is far more than just another TikTok trend. And it is more valuable than just a tool for finding trends. If you use it right, the Creative Center will become a resource that empowers you or your brand to thrive on TikTok.

So, if you have not used the Creative Center before, give it a go and start working on your best TikTok content yet.