Create Your Own TikTok Trend or Challenge (A to Z Guide)

Trends are what runs TikTok and not just for individual creators but brands should also leverage the aid of TikTok trends because they're becoming an important norm to gain wide acclaim on the platform.

If you want to be successful as a creator or business on the most downloaded social media app worldwide, you have to convert these trends in a way that is particular to your target audience.

But you have to understand these brands, identify them, and create unique and exciting videos using them.

What are TikTok trends per se?

These are like "meme 2.0,'' according to the CEO of Movers + Shakers; they’re the ones responsible for the most popular campaigns ever on TikTok.

These trends keep a conversation going on TikTok and users express themselves via their varying interpretations of these trends.

For brands, if they want to join these conversations, they have to understand TikTok's trends to connect with users traditionally.

Brands with excellent TikTok results are capable of joining users' feeds easily. Some join these conversations to increase sales, often going off-course.

When you participate in TikTok trends, the idea is to communicate with users and present your brand’s personal perspective on the newest challenge. Making videos concerning such trends is a sure way for businesses to kick-start their presence on the video-sharing app.

As soon as you have an adequate grasp of TikTok trends, you can start creating your own and tag it whatever you like. You might end up having great success with it.

So, don't look down on the value TikTok can provide for business. Users of the app may be very young, but the platform has been in continuous use by even older age groups and there are quite a lot of them.

Types of trends

On TikTok, there's no cap to the number of video content that can go viral, but there are particular kinds of videos that will take you to the top-ranking spots on the charts.

1. Challenges

Challenges are a major aspect of TikTok, and they’re centered mainly on storytelling. There are some challenges that, when created and uploaded on the platform, look completely new and offer several cosplay opportunities.

Just recently, Love, Beauty, and Planet had a collaboration with Ellen DeGeneres to release the #recycletrickshotcontest that urges TikTok members to put a recyclable item into a dustbin, in a creative fashion.

2. Dances

When you try to envision a TikTok trend, this type is likely the first that comes to mind. Dances constitute a special kind of choreography that users are interpreting in a way that suits them.

For instance, there’s a “Dances” tab on the platform that received views in the millions.

3. Sounds

Trending videos in the sound category are not more than a particular song; some spoken words can also be worked into a video.

For instance, consider different ways TikTokers have used sounds from the "She is very gorgeous to me" trend, which presents how one meme can pique the interest of one user and be of dislike to another.

4. Features

Features are a type of TikTok trend where users employ filters and editing tools particular to the app.

The freeze-frame effect of TikTok is employed to make images seem larger and to freeze them to the screen for TikTokers to interact with the frozen images.

Still, a TikTok user may not stick to a particular trend alone. Most times, you'll find different kinds of TikTok trends showing up in one video.

For instance, videos uploaded with the #Tremble challenge are categorized into two: sounds and challenges.

5. Songs

Several songs have become popular on TikTok, such as Lil Nas X’s "Old Town Road," all just by being shown to a vast audience.

But even as the audio is essential, the particular way a TikToker tells a story to a trending song or sound is almost of the same importance.

For instance, you'll see many videos featuring "Stunnin" and those set to Curtis Roach's.

TikTok Challenges

A TikTok challenge is usually accompanied by a related song. At times, it's an ordinary question-and-answer put together. Sometimes, it's a dance or can be a pasta dish.

To create popular TikTok videos, there are certain steps to take. They include:

• Ensure your videos are high in quality

High-quality videos are something that ought to be given much emphasis.

If you want your content to reach a desirable peak, you have to make sure that what you upload has high-quality footage. Even if you create videos often, don't forget quality to chase quantity.

We’re not saying it’s a must to hire the services of an expert camera operator or use top-notch equipment.

You can still make videos that will be shared all over the platform with your mobile phone. You just need to record in high definition and see to it that the production basics are done properly.

Place the phone or camera in a balanced position and use a tripod if you can. Use an external mic if the sound recorded is important (when you’re not putting music or dubbing audio).

Endeavor to work on your video again after the initial production. TikTok has a standard for quality editing functions or you can use external software to make your videos look clearer.

Also, consider the subject of your videos. They need to fascinate and keep people's interest. After picking a niche to focus on and an aim for your posts, you have to guarantee that these videos truly pique the interest of your intended audience.

• Pay attention to your sounds

One major point that differentiates TikTok from other social media platforms is the way users can introduce music into their content as much as they want.

TikTok merged with Musical.ly, so the team made necessary arrangements with top music companies to allow the inclusion of music extracts. This details the way it centers on having music overlay users' videos.

With TikTok, you can incorporate music into 15-sec video skits, even if the sound was from other TikTokers.

• Post at least once daily

You can infuse popular music conveniently right from the app, either while you're filming or later when you want to edit your content.

For 60 sec videos, you will find fewer musical options, but you can still get track excerpts to use.

• Talk about a recent event

Even the most studious TikToker realizes there is a world outside TikTok and several users have a deep interest in the events happening around them.

They find it interesting to be aware of current events, especially in your niche or industry.

On TikTok, you’ll see many videos that showcase both events happening at the moment and achievements in pop culture.

Have fun!