Why Should You Use TikTok for Your Business?

Why Should You Use TikTok for Your Business?

Published on 14th of June 2022

Including TikTok in your marketing strategy is certainly wise, so let’s talk about the platform and its marketing prowess!

Every marketer or business owner worth his salt understands how social networks work in increasing business visibility in this modern age. Like other counterparts, TikTok has what it takes to get you that visibility and help you reach a wider audience.

The video sharing platform works wonderfully for businesses and brands, and it's more of a luxuriant, premeditated decision than a straight-out spirited feeling.

Phone, Smartphone, Screen, Tiktok, Social, Tik Tok, App
TikTok is quite similar to Instagram; TBH, it's more like IG for videos. With its outrageous success, we're on the verge of yet another paradigm shift in social media.

Let’s take a look at some of TikTok’s statistics that shows you why the platform is a good place for your business.

  • Over 6 billion lifetime downloads on Google Play Store and Apple App Store combined (December 2020).

  • TikTok's revenue for 2020 was estimated to be around $1 billion.

  • The app has close to 700 million users internationally.

  • TikTok is valued at $75 billion at the end of 2020.

  • On average, about 52 minutes are spent daily on the platform.

  • It is available in 155 countries.

  • On average, one million videos are viewed on TikTok daily.

Is TikTok right for your business?

person using laptop computerAs a business owner, knowing and understanding your target audience is one key ingredient to success.

Though the audience on TikTok is massive, you have to analyze and figure out if your target audience is on the platform. 

It is relatively new and mostly brimming full of teens and Gen Zs. If you look back at how other social platforms started, you'll notice that they also started primarily with a younger audience.

Their audience is now, however, diversified and filled with users of all age groups with millions of businesses trooping in, using them for promotional and publicity purposes.

So, here's one advantage you have as a business owner using TikTok—the early bird gets the worm. Using the platform now gives an edge over competitors still sleeping on the platform.

You can grow your audience before it gets oversaturated or too competitive. That's not to say that there's no competition on TikTok, though.

Benefits of using TikTok for your business

Still being double-minded about putting your business on TikTok, here are benefits to sway your mind and help with your decision.

1. Global audience

red and white abstract paintingTikTok is available and popular in over 150 countries. So, if as a brand or business, your goal is to reach international markets and audiences, TikTok connects you to the right ones.

2. Massive audience 

TT has been a tale of growth from its inception, with increasing numbers moving to the platform daily. It had over 2 billion downloads in 2020 and has a combined 1 billion monthly users. And that number isn't slowing down anytime soon. This is a massively huge space (pardon the redundancy but you get the point). There's room for every business to reach loads of buyers, customers, clients, and partners. The difference is that it isn't as competitive as other social networks.

3. Easy connection with your audience

TikTok allows you to easily interact and connect with your audience—from simple hashtag challenges, Q&A sessions, comments, and DMs to live interactions. And it gets sweeter because you're potentially connecting with a large audience all at once.

4. Video marketing

woman holding camera standing near peopleThis form of marketing has been the trend for major businesses and brands, since TikTok is a video-oriented platform. And since businesses are already into video marketing, why not use a platform known for pushing audiovisual content to repeat users, to enhance your reach?


So, is TikTok good for your business? Well, we think the answer is definitely YES!

TikTok for Business was launched for this exact reason. And along with its introduction came features that favor businesses, making it easy to advertise your products or services with effectiveness. 

You can even create paid TikTok ads, which come in five formats… 

  • In-feed or Native ads
  • Top View ads
  • Branded Hashtags
  • Branded Takeover
  • Branded Effects

Take advantage of these advertising formats to reach a ton of users on the platform. The rest is up to TikTok's algorithm to make your ads reach the right audience that would be interested in what you're offering.

Final thoughts

Thanks to 680+ million users, TikTok is a goldmine for any business looking to reach a larger audience on a global level.

Even with TikTok competing with other top dogs in social media, the platform attends to a more distinct objective than YouTube, Instagram, Twitter, Snapchat, etc.

TikTok is primarily targeted at content creators. This advantage means its fast-growing popularity fosters business growth, maximizing marketing results—as long as you take the right approaches.

And since literally anyone can easily go viral on the platform, TikTok remains untouchable to rivals.

The statistics presented in this guide also prove that whether you're a business owner, marketer, or casual TikToker, this is one force you can't take lightly. It’s time to pay serious attention to TT and include it in every marketing strategy you have for your businesses.

Published by Celebian.com

We provide marketing solutions for all your TikTok needs. Check out our premium likes, high-quality followers and instant views. Or why not read some more TikTok related news and articles while you're still on our blog?

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