4 Biggest TikTok Trends To Watch In The Coming Year

Some TikTok trends come and go within a week. These trends are typically memes or dance crazes. Others tend to hang around for a bit. And these are the ones you need to watch for in 2024. Some trends made it big on the platform last year, and several brands ran with it. Make 2024 your year to run with one or more trends and stamp your brand’s name on one of the biggest social media apps in the world.

What Is a TikTok Trend?

Before we get into the hottest trends for 2024, it is crucial to understand what a trend is. Essentially, a trend is a collection of viral TikTok videos featuring one common element like a song, sound, or hashtag.

TikTok trends have taken over memes to the extent that more than half of all videos on the platform include them. Content creators and brands use trends to express themselves on TikTok while encouraging others to join the fun. And at the same time, they use trends to cast all eyes on their product or service. Trends help expand a brand’s TikTok reach, make brands relatable, and help discover potential influencers.

If you want to do the same in 2024, these are the trends to watch out for and implement in your content this year:

1. AI Is Already One Of The Hottest Trends In 2024

There was a lot of resistance and even outright rejection of AI technology after it was first introduced. People feared they would lose their writing jobs. Others expected a force of robots to take over their manual manufacturing jobs. There was even a massive Hollywood strike about using AI to write movie scripts. While these fears have some merit, AI is meant to enhance, not take over.

This is also why AI technology is already one of the biggest TikTok trends. And by AI trend, we don’t mean awkward deepfakes of celebrities and politicians. No, AI is one of the most powerful content creation tools to see the light in many years. You can use AI filters to create animated characters for your videos, using your face as inspiration.

If you struggle to find words for your videos, AI text-to-speech generators will solve this conundrum on your behalf. If you’re sick and tired of hearing the same songs in TikTok videos and refuse to use them in yours, you can use AI to create your own music. AI technology allows you to live out your creativity and present it in the most attractive way possible.

2. Educational Content is Going Nowhere in 2024

Edutainment, or educational entertainment, will only grow in 2024. And it is also elevated by AI technology. Educational videos can be anything from step-by-step DIY tutorials to lifehacks to side hustle ideas. You may have noticed that cooking videos are a huge deal on TikTok. People demonstrate their cooking or baking skills in 30 seconds, ending their videos with a beautifully presented dish or cake. This in itself is an educational video.

The recipe is on the screen. The presenter explains the steps as they go along. And the result is shown at the end. Educational content also includes art tutorials and beauty transformations. Thousands, if not hundreds of thousands of people want to learn how to draw or paint. They want to know how to use makeup to make them look like a glamorous celebrity. AI filters, transitions, and editing tools make these videos a joy to watch. People even create AI art now, another skill people want to learn.

If you want to join the educational entertainment trend in 2024, make sure your videos teach people something in a simple way. You can do this using AI technology or even by dancing and singing about it. Either way, you’ll make a lasting impression on your audience.

3. Hyperlocal Content Is Going To Explode In 2024

This one’s been simmering at the top of the trends list for a while and is going to explode this year. Throughout social media’s existence, people have focused on global events, whether politics, entertainment, or economics. They have brought global cultures to the small screen and featured the most visited landmarks and hidden gems.

224 is the year for local content, hyperlocal to be exact. Social media experts believe that content created by local creators featuring community cultures, festivals, and landmarks will take over TikTok this year. This is a fantastic trend for your brand to follow in 2024.

You can team with local content creators to showcase the most beautiful places in your immediate surroundings. You can encourage people to visit your neck of the woods. This trend works incredibly well for small towns, villages, and rural areas and helps deepen the pride locals have for them.

4. Going Green Is the Only Way Forward in 2024

Gen Z is the largest audience segment on TikTok. This young, socially responsible generation demands that content creators and brands consider the environment and help fight against climate change. If you want to make a real, genuine impact on TikTok in 2024, your content must include your brand’s effort to reduce your carbon footprint.

You can also share strategies and tips on sustainable living and review eco-friendly products. You can raise awareness of environmental challenges in your region that impact climate change reduction efforts. You don’t have to focus all your content on going green, but it would be good for your brand image if you affirm your commitment to helping save the planet.

TikTok Trends Will Keep Rising In 2024

TikTok experts also expect micro-influencers to take center stage in 2024. Brands will look to partner with micro-influencers to build a strong niche following on TikTok. Metaverse experiences and ASMR content will push the boundaries of sensory content.

Moreover, accessibility and diversity will continue to rule all content. TikTok audiences want to see diverse voices and perspectives. They want obscure communities to have a voice on the TikTok platform. They want to include everyone, so TikTok becomes a more welcoming social media experience. These trends combined will help you make a bigger impact on TikTok while making a real difference in the lives of your followers and viewers.