Using TikTok to Further Your Business Reach

Published on 30th of August 2022

Maybe you're trying to gain popularity for your business, or you're confused about which social network to enhance your business reach.

Whatever the case is, there's this power a platform like TikTok has, which is quite explainable.

For starters, TikTok just keeps capturing more people. It recorded over a billion active users earlier this year.

Every marketer and brand owner wants such a platform since it allows them to scale and build a stronger brand.

To this effect, we have some exciting ways you can use TikTok to further your business reach.

Ways to boost your business reach through TikTok marketing

When considering this platform to reach out to more prospective clients for your brand, below are some valuable pointers to guide you:

1. Create a challenge

Sid view of crop unrecognizable boxers in protective gloves bumping fists before fight in ringWe all know they built TikTok for excitement.

So, if you’re to leverage this platform, you must devise a means of exciting your viewers.

The first step is to create a challenge while advertising your brand. TikTokers are always open to a challenge.

Always do this in a fun and exciting way; the content should also pass your brand message across.

TikTok challenges are a surefire way of reaching out to millions of users. The more people jump on your challenge, the more exposure your business gets

2. Pick your niche

There's nothing as rewarding as creating worthy content.

Often, marketers and brand owners pick a topic in which they have little expertise. This is why some people fail at improving their business reach on the platform.

A good tip is to conduct proper research on your competitors to know their best-performing content on the network.

Once you have an idea, ensure your content is better and even outrank your competitors’.

To know if your content is on-point or not, simply ask for honest feedback. This would give you a better understanding of what’s working and what to tweak.

3. Know when to post 

man sitting while writing on notebookA majority of social media promoters fail to understand when to post, which is quite essential throughout digital marketing.

TikTok is buzzing with teens, young adults, and the older generation. And if you intend to expand your reach on the media, you cannot post at odd hours of the day. This may reduce the chances of people viewing your content.

The idea is to release your content to TikTok users when they’re a bit more relaxed during the close of the day.

That way, you stand a chance of reaching out to a larger audience, hopefully including interested prospects.

4. Track campaign results

person using MacBook proImagine putting efforts to further your business reach and not knowing when you are making progress or not.

It's always important to use an analytics tool. This makes your promotional results glaring so you know where additional efforts are needed.

One way to know if you're furthering your business reach is through user engagements. If these are poor, then you need to work out ways to increase them. You may need to ask yourself specific questions to find out why these are low.

5. Familiarize yourself with the platform

A common mistake people make, especially when using a fast-rising platform such as TikTok, is that they don't study the platform well enough.

It's not sufficient to just know how to post videos and put out hashtags and all of that.

Remember that creativity plays a significant role here, meaning you need to think of a way to inculcate your business into the ecosystem.

Business owners often fail to understand that TikTokers always look for enjoyable content with some humor, trendy element, or uniqueness.

6. Pay for advertising

red and white love neon light signageEventually, a business aiming to reach more prospective clients would need to pay for ads.

TikTok features different advertising formats, which include:

  • Hashtag challenge ads
  • In-feed ads
  • Brand ads

No matter how you advertise, just ensure your content isn't dull, and viewers could be interested in it.

7. Collaborate with influencers 

person in red sweater holding babys handOne excellent method to further a business’ reach is to collaborate with influencers.

We often recommend this because influencers are already popular on the platform. They have a wide range of people who view their content.

To strengthen your digital footprint, you have to collaborate with one or more relevant influencers.

Plus, we should not underestimate TikTok trends. You can use them to the benefit of your business.

You just have to be creative to ensure your content fits the trend and appeals to your audience.

Getting prospective clients and scaling a business takes a sheer amount of work.

Most times, business owners try to do everything, so their content comes out perfect. While this isn’t such a bad thing, it sometimes undermines your authenticity.

TikTok users are more likely to appreciate authenticity.

Final thoughts

TikTok is a fun, exciting social space to notch your brand towards greater heights. But it’s not as straightforward as it may seem.

Being creative in whatever content you intend to put out boosts your chances of expanding your content reach on the platform.

So, having explained some ways to improve business through TikTok, all you have to do is implement them properly.

Wishing you the best!