6 Holiday Content Ideas for Your TikTok Marketing Strategy

Published on 29th of November 2022

As the holiday season approaches, many brands want to take advantage of the time of year where consumers are ready and eager to spend money on gifts. Getting the attention of holiday shoppers requires a well-thought-out marketing plan. Using social media to market your brand during the holiday season is one of the best things that you can do.

When it comes to social media platforms, TikTok is one of the most popular options right now. After only five years, TikTok has hit more than 1 billion active monthly users. This is less time than it took other platforms, such as Facebook, Instagram, and YouTube, to achieve the same milestone. Thus, developing a TikTok marketing strategy is something that all brands should do. Use the following holiday content ideas to help you create an effective TikTok marketing strategy for the fourth quarter of the year:

Host a Giveaway

gift basket

While consumers are ready to spend money during the holiday season, almost everyone is intrigued by the chance to win something for free. If you want your TikTok videos to gain attention and get more views during the holiday season, hosting a giveaway is very effective.

When creating your content, make sure that you are clear about how to enter the giveaway, as well as the terms of the contest. One of the great things about hosting a giveaway on TikTok is the fact that it is a great way to boost engagement with potential customers. They will be more likely to follow your brand’s account in order to see the results of your holiday giveaway.

Pay Attention to Popular Hashtags

red and white polka dot car toy

Hashtags are popular on most social media platforms throughout the year, but new ones can pop up during the holiday season. If a holiday hashtag goes viral on TikTok, do your best to create content that relates to it. Getting in on hashtags that have gained traction can drastically increase the number of views that your videos get, leading to more followers.

You can start by observing the hashtags that other brands in your industry are using. There are also TikTok analytical programs that help identify trending hashtags. If this is the first holiday season for your brand, consulting with a social media marketing company can be very helpful. Marketing professionals can help ensure that you’re centering your content on hashtags that will bring in views and customers.

Utilize User-Generated Content (UGC)

person holding iPhone taking picture on Nike label

No matter how much your brand works on its content for its TikTok account, you won’t be able to reach everyone. When you want to promote your brand and bring attention to your products, utilizing user-generated content is a wise idea. Collaborating with other TikTok creators who have a large number of followers can drastically expand your reach.

The key to successfully using user-generated content is to carefully select the people who you work with. You want to make sure that your brand ambassadors have a following that aligns with your target audience. It doesn’t make sense to waste time or money collaborating with TikTok creators who don’t target your intended demographic, no matter how many followers they may have.

Working with TikTok collaborators during the holiday season will involve providing free products for your brand ambassador to promote. If an ambassador is very popular and has a huge following, payment is usually involved. But, the money spent to expand your reach and make people aware of your brand and products is typically well worth the cost. This is especially true during the holiday season.

Introduce Holiday Cheer

person holding wine glasses with red liquid

The holiday season is a special time of year that is known for being festive and cheerful. When planning your TikTok content for the last quarter of the year, you should definitely incorporate holiday music and widely available holiday filters for any videos that your brand posts.

Introducing holiday cheer into your TikTok content can help gain attention since many people consider the holiday season to be their favorite time of year. Holiday music and filters can also elicit a positive response due to the fact that the holiday season makes people feel happy.

Connect With a Good Cause

The holiday season is a time when consumers spend a lot of money on gifts, but it is also a time when people are feeling charitable. It is not uncommon for people to want to support good causes during the holiday season. Your brand should seriously consider creating TikTok content that promotes a good cause.

Consider partnering with a charity and show TikTok users how your brand is giving back. Not only will you be doing something good, but you will also show a human and approachable side to your company. You will also be helping causes by bringing them to the attention of all of the TikTok users who see your brand’s content.

Create a Wrapping Video

gift box lot

Unboxing videos have been quite popular online for several years. An unboxing video typically consists of opening up a product and showing everything inside. When planning TikTok content for the holiday season, your brand may want to take a slightly different approach and make a wrapping video.

Start by showing your products and what comes in the package. Then take the time to wrap the packages up in decorative holiday wrapping paper. This will give consumers an idea of what your wrapped product will look like when they present it to someone as a holiday gift. 

Conclusion

When it comes to marketing during the holiday season, TikTok is a valuable resource. The immense popularity of TikTok means that your brand can reach a large number of people. However, you can’t just post random content and expect great results.

Having a strong TikTok content strategy for the holiday season is key. Making a plan for your content and creating content that will resonate with TikTok users will ensure that your time and effort pay off. Don’t wait until the last minute to plan your TikTok content for the holiday season. You should have your content ideas determined by early fall.