TikTok Marketing in 2021: The Very Best Strategy for Businesses

Published on 12th of August 2021

By including social networks in your marketing strategy and business plan, you've opened your businesses to more audiences than via conventional methods.

TikTok may not be the right place for every business because of the overlap in the demographics and target audiences.

But if your select market comprises of Gen Zs and young millennials, TikTok is a freaking must!

Nike, Starbucks, Walmart, and Netflix are examples of businesses that have found success on TikTok. Due to its growing popularity, more businesses are deciding to establish a solid TikTok presence.

People are still skeptical, though, since the platform is new and there are certain uncertainties—especially on its eventual longevity and continued user participation.

TikTok is often described as a marketing goldmine. The reason being that there's less competition on the platform with businesses still being sceptical about getting on board. But is the platform really built for brands?

The short answer is YES! And in this article, we're going to discuss the marketing strategy you should use for TikTok in 2021.

1. Have a clear objective

woman holding black Mission bookThe first step to using TikTok for marketing campaigns is having clear goals and objectives. This includes understanding your niche before posting any content on the platform.

Some questions you should ask yourself before posting your first TT video are:

  • Why do I want to be on TikTok?

  • What am I promoting?

  • What do I want my audience to get from my videos?

  • Who are my target audiences and are they on the platform?

When you have the answers to these, you'll find that using TikTok become easier and smoother.

Your goals can change along the way and that's alright, but don't go into TikTok marketing without clear objectives. Once you have those figured out, the next step is to setup an account.

2. Create an account and switch to Pro

Here, you create an account on the app. But if you already have one, you should just switch to Pro and select Business. Having a TikTok Pro account can be done in these simple steps:

  • On the home page, click on the profile icon at the bottom right of your screen 

  • On the profile page, click on the three-dot button at the top right of the screen 

  • Click on Manage Account on the opened screen > then click on "Switch to Pro Account" > then select Business 

  • Select the category that best fits your business > enter your email address and business website.

Switching to Pro unlocks some needed features, so it's actually a must if you mean business on TikTok.

3. Have a clear and precise profile

You don't get a second chance to make a good first impression. And you well know, first impressions matter when it comes to luring potential customers in.

The idea is to have a clear profile picture that speaks volume about your brand or business, preferably your business logo, a socially-aware version of said logo, or an important banner.

For your bio, TikTok offers 150 characters. So make sure you get straight to the point and stay precise. Let your visitors know what to expect from your channel and what your brand stands for.

Never post videos on this platform without having a clear, precise profile.

4. Use relevant hashtags

red and white car scale modelHashtags are an important feature in every social network as they help catalog a huge library of content, so TikTokers can easily filter videos by topic. So on the platform, identify and look for hashtags that will help you reach your target audience.

Using hashtags with over 2 million views will only succeed in getting your content lost in the mix. Instead, look for hashtags with somewhere between 300k and 2m views.

As a business/brand, you want the most relevant people to come across your campaign, so try not to focus on hashtags that are too popular.

Most businesses use hashtags to enhance their reach, identify and observe their competitors, and increase their followers. Unlike Facebook or Instagram, though, don't use too many hashtags because they won't look good on your videos when published.

5. Collaborate with TikTok influencers

TikTok has given rise to lots of influencers, many with a large following. And it's in your best interest to find one in your niche to collaborate and grow with.

The essence of this partnership is to expand your content reach and brand exposure, leading to bigger sales and more dedicated followers.

The right influencers have viewers that are likely to be interested in your products/services. Collaborating doesn't come cheap as you would have to pay them to promote your business.

Also, when you collaborate with them, it builds brand trust with their followers, who are your potential customers. Casual TikTokers trust a product more when it comes from an influencer they've already built some kind of rapport with.

6. TikTok analytics

This is one of the features that come with a TikTok Pro account.

With these analytics, you'll be able to monitor your growth on the platform, the videos with the most engagements, the time when your audience is most active, and their demographics and locations.

TikTok analytics is a very important tool for any business or creator on the platform. Why? You get to monitor and learn from your mistakes by using it.


TikTok is one phenomenon that has accomplished a lot in just 2 years.

Some say it's easy to go viral on the platform with the right knowledge. But wait now, it's not all beds and roses. Consistency and determination are two crucial keys to success here.

Experiment, make mistakes, learn from them, and move on stronger and wiser. Make sure you're fun and being creative all the way. Marketing avenue aside, that's what the app was made for.