7 Ways To Create Game Marketing Content On TikTok

If you’re a marketer in the gaming niche, you’ll know first-hand that it’s not always easy to create fresh content for such a defined audience. Fortunately, most gamers love TikTok, which means you can offer your TikTok audience bite-sized game marketing videos on a platform they’re already spending a lot of time on.

Gaming content is perfect for TikTok. It fits into the overall culture and style and attracts the right followers. However, the video time constraints of this app can be challenging if you’re trying to cover a lot of information with one video.

Fortunately, there are ways to make the short video format work in your favor. In this article, we will explore tips and strategies for creating compelling game marketing content exclusively for TikTok audiences.

1. Work With an Influencer

There are approximately 3.1 billion gamers worldwide. You will find a lot of them on TikTok. And, if you work with an influencer, you’ll find even more. For your game marketing tactics to be effective, you must target them using influencer marketing tactics.

But be sure to choose influencers who share your passion for the gaming industry. They should align with your personal gaming marketing preferences and have a loyal following of their own. Influencers who built up their audiences from scratch typically reach more followers organically. This will help you to increase brand awareness.

Moreover, influencers are usually extremely creative. You can put your heads together to come up with unique video concepts. For instance, if you’re marketing content to an exclusively old-school gaming audience, you could create walkthrough videos for classic games.

You could also review new interpretations of old games or create funny skits while playing new games. These are all angles you can use to increase interest in your content.

2. Gaming Content Fits In With the Technological Age

Interactivity and technology go together as much as interactivity and gaming do. You should use the concept of interactivity in your TikTok marketing campaigns. You can choose from several marketing activities that relate to gaming. This includes in-game marketing, in-game branded content, and cross-promotions.

In-game marketing and advertising can be static or dynamic. If you choose a dynamic strategy, it will allow some interaction while the ad is playing. Static ads don’t allow any interaction.

With in-game branded content, you can add additional content to a game. This may include a hidden level or additional ‘powers.’ This strategy also allows advertisers to get their brand name front and center. Cross-promotions mix real-life offers with game bonuses.

3. Cosplay Is Huge On TikTok

Gaming-related cosplay is a huge fan favorite on TikTok. You have no doubt seen countless videos of fans celebrating game characters, from the classics to the most modern games. This type of content is gold for marketing campaigns.

You can partner with gaming fans the same way you would with an influencer. They can help you create impressive game marketing campaigns with their user-generated content. And, if you add a few trending sounds and special effects, you will make a massive impact on TikTok.

4. Don’t Create One-Sided Content

When creating gaming content, you must consider that your videos and posts should appeal to a diverse audience. Don’t create content that would only be interesting to your own demographic. If you look at the success rate of games like Fortnite, you will see that they went viral because they include diverse characters. It is the same with game marketing.

As much as gamers want to see relatable characters in their games, they also want to see them in gaming marketing. You should include all skin colors, ages, and cultures in your campaigns. Doing this is one of the easiest ways to get more eyes on your content and increase word-of-mouth around your brand.

5. Use Nostalgia To Your Advantage

Nostalgia taps into emotions and memories associated with past positive experiences. It is the same for gamers. Certain sounds and images take them back to when they played classic games with their friends without a care in the world. You can use nostalgia to your advantage if you implement it correctly.

Firstly, you must know which gaming era is relevant to your TikTok audience. This means you should look at either 8-bit games, 3D graphics, or mobile gaming. Identify specific games, characters, and even consoles that will get the biggest reaction from your followers. Avoid the temptation to go for the easy ones like Super Mario Bros. and Pac-Man.

You can also use sounds and music here to trigger positive associations. Remember Circus Charlie and Excitebike? Those background tunes were unforgettable. Use memories like these to engage with your TikTok followers. Get them talking about their favorite games and gaming experiences. High engagement on your TikTok profile will eventually lead to even more eyes on your profile.

6. Converse With Your Audience

Don’t only talk to your followers when you are responding to questions or comments. Actively seek out feedback by initiating conversations. You want your audience to enjoy your game marketing content, and you want them to find value in it. You won’t know if you’re succeeding in this goal if you never talk to your followers. Even though gaming is a fictional world, TikTok followers want to know the humans behind the gaming content they’re consuming.

You could even add calls to action (CTAs) to your marketing content. This is an excellent way to boost engagement on your TikTok profile. It is also another way to ask your followers about their favorite games and gaming characters and get their opinions on new content via feedback forms.

7. Use Organic and Paid Marketing Strategies

You don’t have to stick to organic marketing strategies only. If you include a few paid marketing options, you can boost your follower numbers and improve brand visibility. It will also allow you to target your target audience demographics and reach followers who have never seen your content before.

Use The TikTok Platform to Experiment and Improve Your Marketing Content

Gaming and marketing are both evolving concepts. You will have to adapt your strategies continuously, but this will help you find your unique voice in the world of TikTok gaming marketing.