8 Ways To Make Your Brand More Visible On TikTok

It’s already one of the most asked questions related to TikTok: How do I make my brand more visible and stand out on TikTok?

The question is valid. TikTok had over 1.7 billion users globally in 2022. Most of them create content on their profiles. This means TikTok is convoluted with videos that each require a specific action from users. Also, TikTok fatigue is real. When users become bombarded with content, they tend to shrink away from social media altogether.

So, how do you navigate these challenges and ensure that your brand stands the test of time on TikTok?

1. Understand the TikTok Algorithm

No matter where you try to find advice on promoting your brand on TikTok, they will always suggest that you first understand the platform’s algorithm. TikTok’s algorithm is one of the app’s most defining features because it ensures a personalized content feed for each user.

When you know how the algorithm works, you can create content based on its preferences. For example, the algorithm promotes high-quality videos that receive lots of interaction and reactions. Making your videos highly shareable will increase the chances of the algorithm favoring them. This means they will show up in users’ feeds as recommended viewing. High-quality content also improves your chances of being featured on the For You page.

2. Don’t Neglect the Practical Side of Content Creation

When you think of TikTok content, you probably picture stunning images and inspirational videos. While that may be a cornerstone of social media success, you cannot neglect the practical side of content creation.

All good content needs strategic hashtags and keywords. You can use them in videos or captions. Either way, hashtags and keywords make it easy for TikTok users to discover your content. And by default, it makes your brand more visible.

3. Provide Value Beyond Your Product

This strategy might sound complicated, but it is just an extension of your services. TikTok users don’t only want to search and find products to use. They are looking for value. This means your TikTok content must go far beyond being a simple sales pitch. You must provide value beyond your product.

You can do this by creating entertaining videos featuring your brand. Or you could craft a series of informational videos on ways your followers can use your products. You could also pitch your products or services as inspiration for your followers to reach a specific goal. So, if you sell writing courses, it could inspire someone to finally get started on that novel they’ve wanted to write for years.

If you consistently provide value to your audience and your customers, you automatically increase your brand’s visibility on TikTok.

4. Find an Influencer

Most brands work with influencers nowadays, and there’s no reason you shouldn’t join the trend. Whether you find a micro or macro-influencer, this person will help introduce your business to a new audience. They will also improve your brand’s credibility.

You can also collaborate with an influencer to engage with your followers. Conversations boost engagement, and your influencer can help spark discussions. Ultimately, this plays right into the algorithm, too. More activity means a better chance of your content being shown to new users.

However, if you don’t find someone who connects with your business, don’t force a partnership. Brand-influencer partnerships must come naturally, or they won’t work.

5. Mix Up the Visuals

You don’t have to only post videos of your product or testimonials from happy customers. Mixing up your TikTok visuals will ensure your followers don’t get bored. Most audiences expect brands to post up to four times per day, but if you stick to one type of video, your followers might unfollow your account. This is because they are not learning anything new about your business. It also means they are not inspired to look forward to your posts.

Mix up your content to include tutorials, demos, and viral life hacks. You can create branded hashtag challenges or experiment with the latest TikTok filters. TikTok also offers cool features like duets and stitching, meaning you can bring your audience in on the content creation fun. Or you can open up a Q&A to answer your followers' burning questions.

6. Create Only High-Quality Content

Using different types of content will help boost your brand’s visibility. But don’t be tempted to skimp on the work. For instance, don’t use low-quality images just because you don’t have the time to create a high-quality video. If you’re always running out of time to create good content, consider hiring a content creator.

Quality must be evident in the video, the audio, and the captions because all these elements work together to capture your audience’s attention. Excellent content is likely to be shared, which will help establish your brand’s presence on TikTok.

Also, take the time to set up a content plan so you can post your content when your followers are most active on the platform.

7. Use Timely Content

Seasonal content goes hand-in-hand with incorporating different content types. You could use festive soundtracks to accompany your marketing campaign over the holidays. Or you could use a popular TikTok trend to promote your brand over the Labor Day weekend.

TikTok’s features become even more valuable during the different seasons and holidays. Just look at Starbucks’ fall campaign and how well they use colors and images to promote their fall menu. You can do something similar for your brand using appropriate colors and visuals.

8. Create Localized Content

Even if you create content that appeals to users worldwide, you should set up one or two campaigns focusing on your own geographic location. Appeal to your neighbors, so to speak, by making videos that reference local culture and trends. You can also make your local audience part of your content campaign by featuring them in your videos.

Lastly, be sure to include diversity, equity, and inclusion in all your TikTok content to make your content appealing to the massive Gen Z audience on the platform.

Conclusion

By understanding and integrating these TikTok strategies, you can continue to increase your brand’s presence and visibility. And by revising and refining your campaigns, you can keep your content fresh enough to attract a bigger audience over time.