Your Guide to Influencer Marketing on TikTok

Your Guide to Influencer Marketing on TikTok

Published on 8th of November 2022

TikTok has evolved from a fun app geared toward Gen Z into a marketing powerhouse for content creators and brands. increasing your TikTok followers and reaching your marketing goals. First, learn more about influencer marketing on the app, and then you’ll be ready to get started.

How to Find Influencers on TikTok

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You have two main options for finding influencers on TikTok. First, you can look through the app to find potential partnerships. If you go this route, start by searching for people who are talking about your account or brand. Don’t worry if you can’t find a brand advocate, though. You can then scroll through the app, looking for popular influencers in your niche. Keep in mind that you want to choose someone that has a presence in your hyper-focused niche to get results.

The second option is a bit easier. With this route, you’ll select an influencer from a network. There are numerous influencer networks, including:

These are just some of your choices, so you can also conduct an online search to find the platform of your choice.

Influencer platforms make it easy to find a partner, but you’ll need a bit higher of a marketing budget. Thus, many people find their own influencers, so they don’t have to pay high fees.

How to Contact Influencers

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If you use a platform for connecting with influencers, you can connect with them inside of it. Otherwise, you’ll need to reach out to the influencer on your own.

First, you’ll need to find the person’s contact details. If possible, send the person an email instead of a direct message. However, if you cannot find an email address, a DM will suffice. However, keep in mind that popular creators often get tons of direct messages, so your DM might get lost in the shuffle.

After deciding how you’re going to contact the influencer, you’ll need to create your message. You should let the influencer know who you are and then go over your ideas for the partnership.

Additionally, you’ll need to request a media kit from the influencer. The media kit should include audience demographics and campaign results, which will help you know if you should move forward. For example, if the media kit shows that the influencer specializes in a different niche, you’ll know you need to find someone else.

Finally, you’ll need to talk about the money. If the person is a popular influencer, he or she likely already has specific rates, so inquire about them. On the other hand, if you’re working with a new influencer who hasn’t had prior partnerships, you can take the lead by discussing your budget.

How to Create an Agreement

man writing on paper

If you approach an influencer yourself, you’ll need to draft an agreement for the person to follow. The agreement should outline the goals and details of the campaign, along with the timeline for the influencer to follow. Additionally, detail the payment amount and method.

Add in any additional language specific to your campaign, and then submit it to the influencer. Don’t move forward until you have a signed agreement in place.

Tips for Partnering with Influencers

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Now that you know how to find and approach influencers on TikTok, it’s time to dig a little bit deeper. Let’s look at some tips you can use when partnering on the app.

  • Enter into Long-Term Partnerships

    Some people partner with influencers for a single video, but that tends to be a mistake for a couple of reasons. First, TikTok users value authenticity more than users on any other network. If you partner with someone once and then move on, it won’t look authentic. Instead, it will look like paid advertising. Even though that’s the case, you can look more authentic by forming long-term partnerships with people who truly like your brand.

    Second, a single video might not get the reach you want. TikTok’s algorithm considers various factors when determining which videos to display, including user interaction, video details, and device and account settings. Thus, it’s challenging to create a viral video, even for influencers. By partnering with someone for the long term, you increase your chances of going viral.

  • Let the Influencer Take the Lead

    While you need to go over the campaign goals and strategy with the influencer, he or she needs to take the lead when it comes to producing content. You can request final approval in the contract, but don’t overstep your boundaries. The influencer is popular for a reason. He or she creates viral content that the audience loves, so you don’t want to mute the influencer’s natural voice.

    This is why it’s so important to work with trustworthy influencers that align with your brand’s values. They need a lot of freedom and leeway when working on the platform, and you’ll find that it’s easier to grant that when you trust the person to represent your brand.

  • Buy TikTok Views

    You want each influencer marketing campaign to take off like wildfire. However, that’ll be a challenge if you don’t get some outside help. You can buy real TikTok views to help your campaign take off on the app. This will increase your engagement metrics, meaning TikTok will show your video to more users.

  • Track Your Campaigns

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    It’s important to track the success of your influencer marketing campaigns. The metrics you track will depend on your goals. However, some ideas include tracking subscribers, followers, website visits, and sales. You’ll discuss your goals with the influencer before starting and can even talk about the metrics you’ll track to gauge the campaign’s success. Then, the influencer will know what to strive for when creating content for the campaign.

Get Started with Influencer Marketing

Keep these tips in mind while creating your own influencer marketing campaign. Then, you can stay on top of the metrics to determine if it was successful. If you don’t hit the mark with the first campaign, you and the influencer can put your heads together to find out what went wrong. Then, you can implement some tweaks to help you reach your goals.

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