8 Ways to Increase Your TikTok Followers

Published on 6th of July 2021

Do you feel a little twinge of jealousy when you look at the follower count for some of TikTok’s hottest creators? You want to have a huge following too, and you can take matters into your own hands by implementing some strategies. These strategies will help you attract tons of followers to your account.


1. Define Your Target Audience

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If you’re trying to create videos that everyone will like, you’ll have a hard time attracting followers. You’ll end up casting too large of a net and won’t attract anyone. Instead, determine your target market and then create videos just for them. 

Create a customer avatar that represents your target market. Then, consider what that avatar likes and dislikes. If you’re having some trouble, you can poll your audience on other social media networks. Ask them what they would like to see from you on TikTok. Also, ask them what types of videos annoy them. This will help you narrow it down, so you can create content that your audience loves.


2. Take Part in Trends and Challenges

silhouette photo of a man jumps on to cliff near sea during sunset

You can reach more people and grow your following by participating in trends and challenges on TikTok. Think about all the users you discovered because they took part in a trend or challenge. These videos spread like wildfire and will get you in front of a new audience quickly.

Finding trends on TikTok is easy. Just spend some time on the app, and you’ll see what’s trending. You can also google current trends. Websites are constantly providing updates on the latest trends.


3. Post at the Optimal Times

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Influencer Marketing Hub analyzed 100,000 posts to determine the best times to post on TikTok. Then, it came up with the best posting times for every day of the week.

If you post a video on a Monday, you’ll want to upload it at one of the following times:

  • 6 a.m.
  • 10 a.m.
  • 10 p.m.


On Tuesdays, time your posts so they’re at:

  • 2 a.m.
  • 4 a.m.
  • 9 a.m.


You can reach the most people on Wednesdays when you post at:

  • 7 a.m.
  • 8 a.m.
  • 11 p.m.


On Thursdays, time your posts so they go live at:

  • 12 a.m.
  • 9 a.m.
  • 7 p.m.


You can close out the work week with a bang by timing your posts right. On Fridays, upload posts at:

  • 5 a.m.
  • 1 p.m.
  • 3 p.m.


You can sleep in a bit longer on Saturdays and still upload at prime posting times. You can expect the most engagement at:

  • 11 a.m.
  • 7 p.m.
  • 8 p.m.


People engage on TikTok much easier on Sundays. You can reach the biggest audience by posting at:

  • 7 a.m.
  • 8 a.m.
  • 4 p.m.


Keep in mind that these times just give you a general idea of when you can expect the highest reach and engagement levels. Every audience is different, though, so watch your demographics. For instance, you might discover that your audience has the highest level of engagement at 5 p.m. on Sundays. Thus, use these times as a guide, but play around with your posting schedule. Then, you can determine the best time to post for your audience. 


4. Get Social

TikTok is a social network at heart. Because of that, you can grow your following by engaging with other users. Go beyond liking other videos. Take a moment to comment on the videos that you love. Over time, people will take notice and check out your account. More times than not, they’ll click on the “Follow” button, so they can see all of your posts.


5. Collaborate With Popular Users

Woman, Face, Photomontage, Faces, Photo Album, World

You can increase your follower count quickly by collaborating with other TikTok users. Big brands use influencer marketing to grow their following on TikTok, and you can do the same. Choose a TikTok user that appeals to your target demographic. If that user has amassed a nice number of followers and enjoys high levels of engagement, consider a partnership. The influencer can drive traffic to your TikTok account and help you grow your numbers.


6. Use Hashtags Wisely

If you use Instagram, you’re probably familiar with hashtags. Just like on Instagram, you can use hashtags on TikTok, so people can find your posts. Unlike Instagram, though, there hasn’t been much research on what works and what doesn’t. However, people seem to have the most success when they combine specific and general hashtags.

General hashtags have higher levels of competition, but they can still help you reach a broad audience. Then, content-specific hashtags will help people in your niche find your posts. Mix and match your hashtags to find the best combination for your page. 


7. Add a CTA to Your Videos

Sign, Warning Sign, Caution Sign, Alert, Safety, Note

You can increase your following by adding a call-to-action (CTA) to the end of your videos. The CTA needs to give them a reason to follow your account. It can be something simple and basic, but it also needs to be enticing.


8. Use TikTok Ads

If you have some money to play around with, consider paying for TikTok ads. You’ll set an objective when you create the ad. While getting more followers isn’t currently an objective, you can build your following by running ads to increase your reach. More people will see your videos, which means you’ll have more opportunities to gather followers. While you don’t want to use your entire marketing budget on TikTok ads, it can help you grow your account. 


Start Growing Your Audience Today 

Use these tips to start to build your following on TikTok. You’ll realize that gaining followers has a snowball effect. Once you begin growing your audience, it will become easier to get more followers. Then you can have a robust audience of followers who are ready to view your content. At that point, you can use your TikTok account to market products or become a paid influencer. Either way, it can be a profitable platform, but you need to begin by getting followers.