TikTok Marketing in 2022: 7 Best Practices for Businesses
Published on 4th of February 2022The internet has primarily shaped the growth of our society over recent years, with everything from advertising to PR increasingly becoming more accessible.
TikTok is emerging as a popular platform for marketers and businesses and is poised to grow even further.
Businesses primarily focus TikTok marketing on attracting potential audiences, encouraging social conversations, building relationships online, increasing brand awareness, and growing sales.
The accessibility and ease of shooting TikToks make it one of the best platforms for marketing today. And whatever your business needs are, here are seven hacks to help you tailor your strategy for success.
1. Upload creative pieces of content
This platform forces everyone to show their creativity and talent. And when you post something different from others, it is sure to gain more attention.
The more creative and entertaining your content is, the more followers you'll accumulate.
If you don’t know what creative content to create, that's not an issue because there's help on TikTok. Simply search for related videos. It's also essential to know more about the app and the category you're targeting.
When posting creative videos on your TikTok account, remember that original and unique content is best to stand out and avoid being reported by others.
As a marketer, you can use this strategy to promote your business by sharing unique clips about your brand, products, or services. This usually increases the total number of followers of your channel.
2. Follow relevant TikTok trends
TT trends are a popular way to reach a larger audience. If you’re up-to-date on what’s trending, your followers will grow with each video you post, and your content will get more people.
TikTok is full of engaging content released by various brands, with these businesses and creators in varying niches.
As for you, just collect any popular videos you find to share across multiple platforms. You should get inspired to create unique content according to the goals of your brand.
3. Add TikTok filters and effects
You can use TikTok filters to stimulate brand growth. You'll need to post a different video from the usual, and using one of these filters can help.
The Effects tab has many options for how you can make your video look more attractive and entertaining. Overall, the app's filters and effects may make it easier to grow your audience there.
Underneath all the videos posted each day, these tools will help you distinguish your content from other uploads by adding music, voice, or filter effects to your creation. Green-screening background images for a dramatic effect is always fun.
More and more people are using TikTok because of its new AR effects, which allow users to insert 3D objects, altering their appearance in the video.
4. Include TikTok hashtags in your strategy
Another effective method for your brand to hit the market is making use of hashtags. They increase brand awareness since many TikTokers use them to find fresh releases.
These tags can help promote brands, products, and services via posts.
One smart way to increase the popularity of your brand is to create and share a challenge with catchy hashtags, one that would rank in trending topics.
People use hashtags to not only search for videos but also check who their competitors might be.
Still, it’s important not to get carried away by adding irrelevant popular hashtags because this can earn you too many unfavorable views from unrelated users. Ensure your videos are all about your target audience!
In short, you can stand out in the TikTok sea of content by using hashtags that apply to your campaign. Don’t spam your videos with many hashtags, though; you will just make it less likely for other people to find you on the platform.
5. Engage in TikTok influencer marketing
This business-boosting approach involves partnering with influencers. However, to succeed in the influencer market, you need to establish a firm goal and aim at the right audience for your business.
Try partnering with industry or niche creators that are trending on TikTok.
Just as you’re targeting your audience, engage with the influencer’s following to create more content based on their shared wants and increase traffic by expanding your reach to those who aren’t following you.
6. Try paid TikTok advertising
TikTok runs short ads similar to other social media platforms.
You can use TikTok advertising as another means to reach a larger audience across the platform. TikTok Ads are simple to create for any brand.
Here are some types or formats: in-feed native ads, sponsorship messages, pure display advertisements without a call-to-action button, or embedded and sponsored lenses that allow you to add 3D objects and face filters (for a more personalized experience).
With hashtag challenge ads, rather than developing your hashtags and putting effort into making them viral, you can promote yourself on popular or trending hashtags to reach an already interested audience.
Brand takeover ads use a mix of videos, photos, and GIFs connected with a trending hashtag challenge or landing page.
7. Tracking and understanding TikTok metrics
The analytics portion of the account helps identify patterns and trends, aiding in content development and valuable ideas for marketing strategy.
TikTok analytics are easy to understand, and the result appears in three ways:
- Profile insights
- Content insights
- Followers insights
TikTok profile insights provide information on how many visitors have seen your profile in the past 7 to 28 days.
Content metrics show how content with more engagement and traffic performs, like which content type trends better over time.
Followers insights tell you about the number of new followers gained in the last 7 to 28 days.
Conclusion
The Internet is an ever-expanding frontier for creative and new information.
The social media app TikTok has seen a meteoric rise in popularity over the past few years and the number of daily users and successful content creators.
Apply the practices mentioned above to join the winning team as soon as possible.
Good luck!
