Top 3 Marketing and Advertising Strategies for TikTok in 2022

Published on 27th of September 2022

As a business owner, using TikTok for your brand marketing is a great idea. However, success may be unattainable if you don’t implement the best practices for TikTok marketing in 2022.

This article will offer three valuable strategies to reach more of the ever-growing audience on the platform and get them interested in your services and products.

TikTok Marketing Strategy #1: Grow Your Brand’s TikTok Presence

Social media is a powerful way to reach new customers for small business owners looking to grow their brands. Taking advantage of the most popular channels can provide an opportunity for success. Here’s how to start:

1. Research Trending Content

You can find content ideas by researching the app.


The Discover page enables you to search for trending hashtags and topics, ensuring your content reaches its required audience through the hottest happenings on the network.


You can use specific problems or topics to target an audience with a particular area of expertise (i.e., parents) or do keyword research for certain trending subjects, using hashtags and geolocations famous for the subject.


Pro-Tip:
For those looking to broaden their target audience on TikTok, the first step is to define your goal.

2. Start or Participate in a TikTok Challenge

TikTok crowds are mainly involved with authentic and bold brands. And you can authenticate your brand by taking part in a TikTok hashtag challenge.


Challenges are one of the best ways to popularize your brand and attract a larger audience. Many people will start repeating the challenge-related hashtags, so more users discover them.

Creating content for TikTok differs from other platforms. Unlike Facebook or Twitter, this one cares about how you entertain its users with your content - not with your professional background but with your smooth dance moves.


Once they enjoy some videos you post, you'll have a high chance of claiming more popularity and going viral on the web!

 

3. Use the Right Hashtags

Optimizing your content to rank higher is an effective strategy for boosting your reach and visibility. Use hashtags representing the interests of your TikTok audience to have the most chance of actually ranking.

To find relevant hashtags for your videos, simply enter a related keyword into the search section of TikTok.

If you add two or more hashtags to your caption, ensure they have fewer than 100 characters to give space for describing the content.

4. User-Generated Content

TikTok marketing is challenging, but a company can make an ad that draws in repeat customers with inspiration and creativity.

For example, when you search for #Nike on TikTok, the results will show everything from wearing to decorating Nike products. This advertisement is free because it’s from user-generated material.


The idea is to create a branded hashtag and encourage your followers to take part in a hashtag challenge. Repost the best videos with that hashtag to increase your chance of going viral—thanks to free marketing.

TikTok Marketing Strategy #2: Collaborate With TikTok Influencers

Influencers for the win!

This is how intelligent e-commerce stores and small businesses can increase their content reach, product sales, brand loyalty, and trendiness on the network.


Time and again, influencer marketing has proven effective compared to other forms of social media marketing. That’s why a majority of marketers focus on it to grow brand awareness or boost sales.

TikTok has become a big part of marketing in the social media ecosystem—visible in their statistics, with dozens of influencers making millions from ad revenue and endorsement deals.

You can use the Creator Marketplace, an in-built feature for brands to create marketing campaigns, evaluate influencer metrics, and link up with prominent marketers.

Even for small businesses, there's good news about employing influencers for product advertising.

If you can't afford the famous names, you can hire micro or nano influencers to help achieve your results. You may end up attracting a larger audience by partnering with many micro and nano influencers.

To use this strategy, find TikTok influencers related to your content and make a shortlist of those who’re compatible with your business.

Some ways influencers can help you reach greater heights include:

- Making a video for your product.

- Liking your landing or product page in their video description.

- Commenting about your product in their posts and when interacting with followers.


When you come across an influencer suitable for your business, shoot them a compelling message to let them know you're interested in a partnership.

TikTok Marketing Strategy #3: Advertise on TikTok

TikTok advertising is a top strategy for business marketing in 2022.

This one requires the least amount of time and effort on your part. It can reach any target audience within 24 hours.

All you have to do is list your product or service on TikTok and create an ad campaign that will reap the rewards within days, if not minutes.

There are five different types of TikTok ads:

1. In-feed video ads

These are short-form clips uploaded to a user’s feed or the For You page.

2. Branded hashtags

Brands ask TikTokers to upload something related to their brand, such as a lip-sync video, choreographed dance, or some other challenge, and then include a specific hashtag. The ads are at the top of the Discover page.

When a user clicks on the hashtag, they will automatically be taken to a collection of videos with the said hashtag.

3. TopView ads

These ads are usually 60-seconds long, displayed on the full-screen play. They do not pop up during app startup.

4. Branded effects

TikTok effects comprise custom stickers, filters, and lenses that users can add to their videos. Branded effects can only last for a maximum of 10 days.

5. Brand takeover

These are three- to five-second videos that pop up as soon as you launch the app. These ads may also pop up in the For You feed and include a hashtag or website link.


Pro-Tip:
Most small businesses leverage in-feed video ads due to cost. Other types are suitable for companies with a humongous advertising budget.


Need help with starting an advertising campaign? Switch your TikTok account to Business/Pro and ensure you read any associated terms before processing.

TikTok Marketing Best Practices

1. Create a TikTok Bio

Creating a detailed bio lets people know more about your brand. This can include your websites, other social media platforms, and a chat or call button.

2. Check Analytics

To access more specific data, you’ll need a TikTok Pro account. This will allow you to examine the demographic makeup of your follower base and determine the perfect posting time.

Final thoughts

TikTok marketing is a tried-and-true method for connecting with viewers and capturing their attention.

If you're not among the millions of people who have already joined TikTok, then this article's conclusion will make sense to you. By joining today, your company can smoothly navigate more hurdles and finally actualize its business objectives.

TikTok is a massively popular app that has shown no sign of slowing down in the coming years.

And to be successful on the network, brands need to develop marketing strategies toward TikTokers. This includes creating original content and getting involved in challenges.

Businesses can also leverage TikTok ads and the influencer market.