Your Guide to the Various Types of TikTok Ads – And How to Decide Whether They Are Right for You

As the growth rate of 15%. Considering the growing user base, it only makes sense to start investing in TikTok ads.

5 Types of TikTok Ads

If getting into TikTok ads is a strategy in your social media campaign, one of the first things to do is learn all about the types of TikTok ads you can use.

• In-Feed Ads

  Appearing at random positions, this type of ad plays a video with the sound on the user’s “For You” page (FYP). What’s more, you can set up interactive add-ons, encouraging more engagement from your target audience.

  They can like, comment, share the content, or click on the call to action (CTA) you initially set up. This drives more traffic to your website or shop. Your audience also has the option to skip. Usually around 10 seconds long, this TikTok ad can go as long as 60 seconds.

  • When should you choose in-feed ads?

    If you want your ad to blend in naturally with the rest of the content generated in the user’s FYP, this is the perfect ad for your campaign.

    Your budget is also an important consideration. This type of ad has a minimum of $0.50 Cost per Mile (CPM). This means that you pay that minimum for every 1,000 impressions it reaches. On the other hand, the Cost per Click (CPC) starts at $0.02 per click and requires a minimum total spend of $500. This can be a massive undertaking if you are planning to target thousands or millions of users.

• Topview Ads

  

  Remember the ad you saw as you opened the TikTok app today? That’s called a Topview ad, and many companies have been generating income using this ad type.

  This ad stands out from the rest because it occupies the whole screen and auto-plays the video with the sound on. It’s very similar to the traditional advertising format because it is the most commercial of all TikTok ads.

  • When should you use Topview Ads?

    Topview ads are right for you if you’re aiming at more attention-grabbing content.

    71% of TikTok users can attest to this. According to them, Topview ads do grab their attention. This is perfect for TikTok campaign objectives to increase brand awareness and maximum reach.

• Branded Hashtag Challenge

  

  Branded Hashtag Challenge is a type of TikTok ad that engages the community. Because it depends heavily on user contribution, it is often paired with a user-generated content (UGC) campaign.

  • How does a Branded Hashtag Challenge work?

    After seeing a post advertising the challenge, the user lands on a page showing the challenge information: what it is for, rules, hints or instructions on how to do it, brand logo, and company details. A successful Branded Hashtag Challenge will generate a lot of UGC for you to work with.

• Spark Ads

  Spark Ads allow boosts on existing content. It doesn’t impede the user’s scrolling experience, making it look organic. With Spark Ads, brands don’t have to create brand-new content for advertising purposes. They can efficiently utilize posts that have already gained traction and aim to achieve greater reach.

  How this works is you select a video to boost. For copyright purposes, the music or sounds used must come from TikTok’s Audio Library or be a brand original. Using your TikTok business account, you set a budget and schedule, and you’re good to go.

  • Are Spark Ads the right TikTok ad for you?

    If your main objective is brand awareness, Spark Ads is the right TikTok ad for you. It helps you extend your reach by adding more profile views, content engagement, and brand exposure.

    Your Spark Ads approach will depend on the objectives you set. The boost will focus on attaining profile clicks or gaining followers if you select the objective of increasing profile views. Targeting website traffic, on the other hand, allows you to add a website link that ushers users to your landing page.

• Branded Effects

  

  If you want to exercise your company’s creative abilities, it’s worth checking out Branded Effects. This TikTok ad allows you to utilize tools like green screens and AR tech. It also features a lot of interactive add-ons.

  Offering a more immersive experience, it allows users to engage with your products on a deeper level than other ad types. Companies use some of the Branded Effects, such as brand-specific filters, customized stickers, and special effects TikTok users can use in their posts. Because of the colorful graphics and playful lights, this ad appeals more to the younger generation.

  Other companies allow users to “try out” their products. For example, makeup or apparel companies allow users to use their products through filters and effects. Your imagination is the limit. If you’re looking for ideas, there are templates you can browse.

  A Branded Effect campaign gives you six days of the effect promotion and two months for the user-generated content.

  • How to maximize Branded Effect benefits

    Given the amount of effort this ad type requires, you’d want to make the most out of it. One way to do this is to combine a Branded Effect campaign with another ad type that will encourage more user-generated content. You can either go with the Branded Hashtag Challenge, where you will be targeting a greater reach. You can also opt for the In-feed ad.

  • When to use Branded Effects

    Branded Effects are perfect for companies with creative resources and who want a more aesthetic approach to boosting their TikTok presence.

Start Your TikTok Ad Campaign Now

Now that you know the different ads you can use, it’s time to choose the right one that matches your identity and resources. Remember to take your main objective into consideration. With the unending possibilities to give your brand an edge, it’s easy to get overwhelmed, but with our resources, you will be guided into making the right first step.