9 Ways To Promote Your Wedding Business On TikTok

Since the wedding industry relies heavily on visuals, you may think Instagram or Facebook are the best platforms to promote your business. However, TikTok is rapidly emerging as one of the frontrunners in online marketing platforms for wedding businesses.

With TikTok’s short video format, you can create content that appeals to brides, grooms, bridal parties, and guests. Think about it this way: if you provide a holistic wedding service, you could promote dresses, suits, bachelor and bachelorette parties, wedding gifts, and much more. You can offer tips on planning weddings and how to entertain kids during the ceremony and reception. You can also provide valuable information on honeymoon destinations, including pricing.

Keep reading to discover more ways to promote your wedding business on TikTok and get more eyes on your content.

1. Create an Unforgettable Profile

Most TikTok users search the platform for the products and services they need. Your wedding business profile must instantly draw attention when someone clicks on it. If your profile is bland and boring, they will simply move on.

Add a logo or an attention-grabbing wedding picture to your profile, and ensure your username is easy to remember. Use the bio space to create an online resume for your business. Include all the services and products you provide, focusing on your specialties. For example, if you excel at wedding planning or catering, mention this at the top of the list of services.

2. Jump on Trends and Challenges

TikTok thrives on current trends and challenges. You can use this to increase activity around your TikTok videos. Research and use trending keywords that relate to the wedding industry. Include these keywords in your video content and captions.

Also, use challenges to connect with people on TikTok. If a particular challenge involves couples sharing their love stories, you could create it by showcasing some of your customers' most moving wedding stories.

3. Show Off Your Skills

If you design and sew wedding attire, you can have lots of fun showing off your skills on TikTok. You could create videos of brides-to-be posing in their wedding dresses during fittings (if they agree to appear in your videos). You could also share your latest design inspirations by giving your audience a sneak peek into new materials, colors, sizes, and shapes.

Should your budget allow it, consider investing in a professional photographer to take photos and videos of your creations. This will give you a lot of material to work with when posting content on TikTok. You can also repurpose the videos and photos for print advertising and your website.

4. Use Blogs To Increase Your Business’ Visibility

Even if you spend most of your online time posting videos on TikTok to promote your wedding business, you should set aside a few hours a week to work on a blog. Set up a dedicated blog page on your website where your followers can read about your successes, upcoming projects, and new ideas.

Once you have a good rhythm with your blog writing, look for opportunities to feature your blog on another wedding brand’s website. When another business endorses yours, it instantly expands your readership and improves your credibility.

You can share snippets of your blogs on TikTok with a link to your website or the site where your blog is featured.

5. Provide Real Solutions To Problems

You probably offer a specific range of wedding services, but don’t let that stop you from creatively solving problems. For instance, you may sell wedding dresses you bought from a designer. If a bride approaches you with an alteration request on a dress that she didn’t buy from you, don’t be too quick to refuse. It may be that the business she bought the dress from no longer exists, or the tailor she uses has gone out of business.

Try your best to find a solution to the bride’s problem. Not only will you have gained a follower on TikTok, but the bride will spread the word, which will only do your reputation good.

The same goes for last-minute shopping. Unfortunately, some businesses have no shame in letting their customers down. In some cases, this means a couple may find themselves without wedding attire a week before their wedding. If they come across your TikTok profile and ask you for help, try to accommodate them.

6. Enjoy User-Generated Content

Solving problems will also encourage user-generated content (UGC) on TikTok. The bride you assisted with alterations may decide to show off her gorgeous gown on your TikTok profile. The couple you provided with stunning bridal wear may tag you on the videos they post. User-generated content will help your brand build even more credibility on TikTok and might even inspire queries and requests.

UGC is also great for wedding businesses that make physical products. If you bake wedding cakes or design wedding favors, UGC will go a long way in promoting them to new audiences. If you notice a stream of user-generated videos featuring your products, remember to thank your followers and highlight the content on your feed.

7. Don’t Forget the Hashtags

Promoting your wedding business on TikTok is not all about pictures and videos, however. You must also have a strong strategy. For users to find your profile in the first place, you should use trending and branded hashtags. You can use them in your videos, over your images, and in captions. Create a unique branded hashtag that further encourages user-generated content.

8. Make Use of TikTok’s Advertising Features

Using TikTok’s advertising features will also help you reach a wider audience on the platform. You can create visually gorgeous ads, or shoppable ones, that shine a bright spotlight on your brand. The app’s ad targeting options will allow you to reach users based on their location, interests, and online behavior.

9. Tell Success Stories

Success stories double as reviews of your business. Use them to demonstrate the positive impact your business can have on a couple’s wedding experience. Create heartfelt TikTok videos that center on their big day and showcase how your products and services helped make the day a success.

Final Thoughts

In addition to other social media platforms, TikTok offers a creative platform for you to promote your wedding business. If you consistently create creative content and use the platform’s features, your followers will take care of the rest. This combination will help you build a strong online presence and increase your visibility across TikTok.