Top TipsTop Tips for Effectively Using Hashtags on TikTok for Effectively Using Hashtags on TikTok

No TikTok marketing strategy is complete without hashtags. Hashtags make your content easier to find on the social media platform, growing your audience.

We’ve gathered the top tips to help you make the most of TikTok hashtags.

Understanding TikTok Hashtags

Before getting to the tips to effectively use hashtags, ensure you understand them. TikTok hashtags are a way of categorizing video content, making it easier for users to find. For example, someone who wants to watch content about gaming could search for #gaming.

If you are familiar with how hashtags work on Instagram or Twitter, you’re on your way to using them on TikTok.

Why You Should Use Hashtags on TikTok

You need to understand why hashtags are important on TikTok, as this will encourage you to follow all of the tips in this guide. Overall, hashtags:

• Boost visibility
• Raise engagement
• Build community
• Identify competitors

Know Where to Find Hashtags

The most important hashtag tip on TikTok is to choose the right ones. As you look for hashtags, remember that if it has a high view count, this indicates interest. You can take advantage of that interest and make your content easier to find with that hashtag. Still, there will also be more competition for it.

But how do you figure out which hashtags to use? Look at the following places for inspiration.

• The Discover Tab

  Going to the Discover tab on TikTok will show you trending hashtags.

• Online Listicles

  You can also look online for one of the various listicles that compile trending hashtags in various categories. This can be helpful as it will show you hashtags in the categories that are most relevant to you.

• Digital Tools

  There are also numerous digital tools that make it easy to research TikTok hashtags. These will usually give you detailed information to make an educated choice. For example, you can see post views, the number of posts, views, and more.

• Look at Competitors and Industry Content

  Competitors and anyone else in your industry, whether or not they are direct competitors, can be a great resource for hashtag inspiration and research. Remember that you don’t want to copy your competitors always. You need an original TikTok strategy to stand out. But you can occasionally use the hashtags of your competitors, especially when it lets you take advantage of a major trend.

• Evaluate Hashtags You Used on Other Platforms

  If you use hashtags on Instagram or Twitter, look there to get an idea of which ones work well. This can help you decide where to focus your efforts. Be aware that there will be minor differences between using hashtags on TikTok and other platforms.

Choose Hashtags That Make Sense for Your Brand or Campaign

No matter where you find the hashtags you choose, select ones that make sense for your brand or current challenge, content, or campaign. Using an irrelevant hashtag won’t deliver results because you won’t attract the people searching for that hashtag. This can even hurt your reputation.

Find a Balance of Popular and Niche Hashtags

Choosing popular or trending hashtags can be a double-edged sword. The hashtag has lots of views and searches, so it can potentially expand your reach. But there will also be heavy competition.

That’s why smart brands combine popular hashtags with niche ones. Niche hashtags will have smaller audiences but less competition. As a bonus, if they are more specific to your content, there is an even higher chance that your content is relevant to the people searching for that hashtag.

Remember That Trends Are Short-Lived

When using trending or popular hashtags, you need to be aware that trends change quickly on TikTok. So, you should always minimize the time between hashtag research and using the hashtag, especially for trending ones. You have more leeway with niche hashtags.

Consider a Branded Hashtag

If you don’t have one, you should consider creating a branded hashtag for your company. This will help your content stand out from other content with similar hashtags and help you build a sense of community. That sense of community comes from encouraging other TikTok users to use your hashtags as well. As a bonus, that will also give you user-generated content for your other marketing efforts.

Start a Challenge or Competition With Its Own Hashtag

This strategy is an extension of creating a hashtag for your brand. The big difference is that it has a specific goal, such as a competition or challenge for TikTok users. You will get similar benefits to using any other branded hashtag, but it can help a specific campaign stand out.

Limit Hashtags to No More Than 3 or 5

When deciding how many hashtags to include, remember that hashtags will take up some of the 300 characters in your caption limit. So, including more hashtags will reduce the space you have left for the actual caption. But having more hashtags makes it easier for people to find your video.

For most brands and posts, the ideal balance will be about three to five hashtags. This will give you the benefits of hashtags without overdoing them or taking away from the space for your captions.

Put Hashtags in Comments When Necessary

If your hashtags are taking over your captions, consider moving them to the comments of your TikTok post. Remember to follow the same best practices for hashtags in the comments as you do on your post. Stick to a few relevant ones.

Conclusion

With the above tips in mind, you should be on your way to a successful TikTok hashtag strategy. When used properly, hashtags will expand the visibility and reach of your content. Hashtags will also make it easy for your followers to find your content, encourage user-generated content, and help you build a community on TikTok.