How to Make the Most of Stitching and Collaborating

The concepts of collaborating and stitching go hand-in-hand with TikTok. Stitching is the way to go if you’ve just started using the TikTok app and don’t want to spend a lot of money on partnerships and collaborations.

TikTok has over 1 billion users, and the platform includes content for anyone over 13. If you are good at dreaming up creative videos with mind-blowing content, you’ll do well on TikTok. If you stitch your videos, you’ll do even better.

But what exactly is stitching?

Stitching Is the Best Way to Tell a Story

Stitching is an innovative TikTok feature that allows you to add original content to another user’s post, creating a longer video. The other user retains their copyright, while their content helps you tell a new or different story.

For example, you could create a one-pan cooking recipe and include your result and that of another user who followed the same recipe. You can only use up to 5 seconds of someone else’s video, so for your stitching effort to be effective, make the seconds count.

Stitching is not to be confused with TikTok’s duet feature, which allows users to play their videos side-by-side. Duet is also a collaborative feature, but it doesn’t work the same as stitching.

How to Use the Stitch Feature on TikTok

Several brands on TikTok are making magic with stitched videos. They do this mainly because stitching promotes creative and user-generated videos. And in turn, user-generated content influences nearly 80% of purchase decisions.

Some of the best examples of excellent stitched videos include the ones that made up the #madepossiblewithadidas challenge and Amazon Prime’s videos that stitched creators’ videos with movie scenes.

If you want to make stitching work for you, enable the stitch feature on your TikTok account and choose who can collaborate on your videos. You can stitch only your videos or allow your followers or everyone else to stitch with your videos.

To create your first stitch, follow these steps:

• Choose the video you want to stitch and tap the share button.
• Select "Stitch" and trim the section of the video you want to stitch.
• Tap "Next" and add your preferred filters and filming options. Record, edit, and add your caption.
• When you are satisfied with your stitched video, post it.

Remember, you can’t use an existing video from your phone to stitch with someone else’s video. You must record a new video each time. If you want to use a pre-recorded video, you’ll have to download it before stitching it with a new video.

How to Make the Most of TikTok Stitching

Whether you’re telling a story or participating in the latest trend or challenge, a stitched video can help you make a statement or stand out in the crowd.

Stitching also creates a wonderful platform for undiscovered talent. If you’re an artist or musician, you can film yourself singing a trending song, then stitch in 5 seconds of the original for comparison. Doing this will allow you to gain traction and a strong following on TikTok. It may even make you famous.

If you’re trying to market your business on TikTok, though, you’ll have to put in some effort:

• Don't rush the videos. The biggest mistake you can make on TikTok is posting unpolished content. Make a lasting impression by ensuring your videos and stitches are created using good lighting and great editing.
• Don't forget about the story. Sure, you want to make people laugh and joke about your videos. But you also want them to keep coming back. Do this by posting valuable information that keeps your story going.
• If you talk in your videos, use a good microphone, and learn how to pronounce words properly. If it seems like you can’t get through your script, people won’t bother watching a second video.

Stitch videos are great for engagement because they allow you to highlight your brand’s unique personality. You can also use the latest trends and viral videos to create messages that direct conversations to your specific brand or niche.

Remember the Technical Stuff

Building an audience on TikTok won’t happen overnight, even if you’re a stitching genius.

Make the most of other platforms and increase engagement on your videos by sharing your content on Twitter, Instagram, and Facebook. If you own a website, you can embed your videos to increase your followers.

Include targeted keywords in all your video titles and descriptions to make it easier to find your content.

Your stitched videos allow for exposure to your content and the content of the person whose video you used. This type of collaboration is popular with influencers too, which means you can eventually partner with an influencer to promote your content further.

Utilize Feedback to Improve Your Stitches

Since you want to attract an audience to your content, you cannot ignore feedback. Read all the comments on your videos and do what you can to respond to criticism and complaints (where reasonable).

You can also gauge which of your videos is the most popular. If you replicate these types of videos using different content each time, you’ll soon grow your TikTok audience.

Conclusion

Even if it seems like less work to promote your business or creativity on other social media platforms, you should not ignore the potential that TikTok offers. Not only can you incorporate other platforms in the sharing of your content, but if you constantly post compelling and engaging stitches, your users will share it for you.

Also, TikTok is doubling as a search engine for people looking for specific content. Your stitched videos and influencer collaborations could be high on the list of searched topics, but you won’t know it if you don’t take advantage of TikTok’s massive platform.

People worldwide are constantly searching for authentic and useful content. If you’re currently ignoring it because it’s a “Gen-Z” platform, you’re missing out on contributing tomorrow’s valuable information. You’re also ignoring upcoming business leaders, so if you don’t adapt and appreciate what TikTok has to offer, you won’t take your brand into the future.