How to Collaborate on TikTok

How to Collaborate on TikTok

Published on 21st of March 2023

Collaborations are king on TikTok, and brands realize how far they can go by partnering with creators and influencers. TikTok influencers can deliver a dramatic increase in engagement literally overnight in some cases.

The key is to partner with the right influencers and creators with all the essential tools. These tools include special hashtags, contests, trends, and challenges.

Collaborations on TikTok are proven to work. TikTok conducted multiple studies that showed collaborations create more memorable impressions and drive more engagement than other kinds of content on the app.

Find Your People on TikTok

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When you’re looking for influencers or other brands to collaborate with on TikTok, start by searching for things you have in common. While this might often mean seeking out an influencer with a similar aesthetic or who works with similar products, this could also mean finding one surprising link.

For example, one collab that had everyone talking was when Duolingo, a language learning app, worked with Scrub Daddy, a brand that makes cleaning tools. These products may seemingly have nothing in common, but both companies create off-the-wall content in a similar way. Their content creation style was the link in their collaboration that drove the engagement and views. Sometimes, the best collaborations happen between two wildly different brands that share a vibe.

Share the Love to Find the Love

A classic collab that works as well now as in years past is gifting your product to a creator or influencer. This kind of collab can lead to significant results. The key is to target a micro-influencer or creator who may not have a huge following but has consistently high engagement on their videos.

Curate a package of products to send in exchange for an honest testimonial. Followers love to see honest reviews and how products look on real people. You can search for keywords to find creators within your business niche that are most likely to enjoy your products.

Host Giveaways with Collaborators

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Similar to the previous tactic, you’ll want to search for relevant creators to partner with for this strategy. Create a giveaway of your most popular products or a new item you’re promoting. If possible, have your collaborator demonstrate or try out the product so they can tell their viewers why they want to win it.

You could also create a limited edition or original item to give away that followers can’t get anywhere else. Another option is to craft items that complement the creator’s aesthetic.

Affiliate to Generate on TikTok

A cost-effective and diversified way to create a marketing technique for TikTok is to create an affiliate program. This program encourages creators to showcase your product by offering them a commission for sales using their discount code or made through their unique link. And because you’ve created a program, you can add other creators who have their own set of followers, getting your products in front of a diverse group of people.

Best of all, getting started on your affiliate program doesn’t require a huge upfront cost, so it’s an excellent option for businesses still building their presence.

Craft Challenges with Creators

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Challenges are a proven strategy for boosting engagement and encouraging followers to create their own relevant content in return. Work with a few key creators to make an original challenge. Often, the challenges that take off and go viral are comedic but easy to duplicate. Dancing simple steps, incorporating a sound clip or music, or even cooking are all challenge ideas that have succeeded.

Determine which creators to partner with, and come up with a challenge that is original but also relevant to their style. Make sure you have an original hashtag to go with the challenge. Of course, test the challenge first to make certain people won’t get hurt doing it.

Cameo Collab

Cameos are a big thing on TikTok lately. Creators are popping up in one another’s content, forging crossovers that can grow their audiences. Brands can adopt the same technique by making cameo appearances or having popular creators do cameos in the brand’s usual content.

Working Within Your Budget

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There are collaboration styles that fit every marketing budget. It’s essential to define your budget and your goals for the collaboration at the onset. You might be looking to increase views, add followers, influence brand perception, or even encourage people to visit a brick-and-mortar store. You must know what you want and what you can spend before looking for creators to work with.

Remember that there are so many ways to collaborate with creators and influencers nowadays. Because you have so many options, you might be surprised at who you can work with. You may not be able to offer a creator a lot in terms of upfront payment, but with an affiliate program, they can generate some income from the sales.

In other cases, nano- and micro-influencers might appreciate receiving a free product in exchange for doing a product demo for their followers.

Always Have a Call to Action

Your collabs can be fantastic and even go viral for being funny or engaging, but don’t miss this opportunity to include a Call to Action (CTA). Whether they craft their own video content using your challenge or hashtag or visit your store in person or online, you want your viewers to be involved.

Your CTA can even be as simple as asking viewers to comment on the video and share it with friends. Since the algorithm will favor videos that get high rates of engagement, tons of comments, likes, and shares can help you go viral even if you don’t specifically tell people to click on your website link.

Collaborations are a tried and tested way to drive engagement and impressions, and there are so many ways you can work with others on TikTok. So whether you’re a brand new business or looking for ways to stay on-trend, you can’t overlook collaborations in 2023. Be open and have fun with it!

Published by Celebian.com

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