How To Create a TikTok Holiday Campaign

If there ever was a perfect time to take your TikTok content to a new level, it is the approaching 2023 holiday season. The festive period lifts the spirit and gets everyone in a jolly mood. This is a golden opportunity to connect with as many TikTok users as possible to boost your sales this Christmas.

TikTok, with its rapidly growing user base, continues to stun the world of social media. With over 1 billion active members, TikTok is an indispensable platform for showcasing your products and services over the holidays. Let’s discover how you can make TikTok work for you in the lead-up to the festivities by creating a memorable holiday campaign.

Getting Started

TikTok is all about getting the holidays off to a great start for its content creators. This is why the platform provides its users with a foolproof guide on how to start their holiday marketing campaigns. The company’s guidelines are as follows:

• Sign up for TikTok at least a month before the holiday season

  If you’re not on TikTok yet, don’t wait until December is halfway done to register an account. Opening TikTok every day for at least a month before the holiday season is in full swing is a great way to find inspiration for your campaign.

• Get your visuals and captions ready three weeks before Christmas

  Establish your ultimate goal for your campaign and then build your content ideas and captions around that. If you want to create awareness around your brand or increase your conversions, you should post stories, videos, and even static visuals that compel your followers to find out more about your business.

  TikTok publishes an annual Holiday Guide to help content creators plan every detail of their holiday campaign. This guide offers practical advice and resources on everything TikTok-related, including formats, content inspiration, and templates.

• Give yourself at least three weeks to film and write content

  It takes time to make TikTok magic, so once you’ve decided on a theme, colors, and message, you must start recording your videos and writing your captions. Again, TikTok aims to simplify the creative process by providing a library of tools, including Video Template, Smart Video, and Quick Optimization.

  The Video Template feature will help you customize the template of your choice by adding free music tracks, images, text, and a lot more. The video editing tool, Smart Video, comes with opening and closing frame options and selected music tracks to help you polish your TikTok videos to perfection. Moreover, the Quick Optimization option is great for populating your holiday content calendar. It does this by multiplying a single video into twelve valuable pieces of content.

• Launching your campaign

  When you have a range of videos ready to go, ensure you’ve selected relevant hashtags and linked your videos to the correct platforms. This should happen at least a week before the festive season. At this time, you can schedule your posts and add discounts and promotions where applicable.

Memorable Content Ideas for a Successful TikTok Holiday Campaign

Now that you know how to plan and schedule your content, it’s time to get into the fun stuff. There are many ways to create fun holiday content, and experimenting with them will guide you as to what your followers like and what they don’t like.

AR for Videos

To give your followers an immersive AR-fueled holiday experience on TikTok, try the platform's Branded Effects feature. This augmented reality option is a form of advertising that uses filters and motion effects to spotlight campaigns and products.

And the best part is that videos with branded effects automatically appear on TikTok’s For You page. There are several types of branded effects to work with, including 2D, 3D, Special Effects, and Gamified.

Use Music to Uplift and Draw Attention

TikTok prides itself on being the ‘it’ platform for funny and inspiring videos. You can join this trend by using colorful video templates and adding uplifting music. At this point, you should also point out how your product or service brings joy and happiness during the holiday season by providing solutions to problems.

If you’re unsure where to start, get an influencer to help you. Influencers are typically on top of music and holiday trends, so they can guide you into which types of sounds and songs to choose from and the products you should combine them with.

Create a Festive Challenge

You can have even more fun with festive challenges on TikTok. Take a break from your promotional videos by inviting your followers to play a Christmas game or participate in a Christmas song dance challenge. You can even tie your challenges in with your uplifting music videos.

For instance, if you decide to support a charity with your challenges, like providing Christmas gifts for those in need, you can set the videos to inspirational music. You can also encourage your audience to follow suit.

Mix Things Up

Some great additional ideas for your TikTok holiday campaigns include creating gift guides featuring your products or sharing festive recipes with your followers. Much like the Christmas challenges, not all your fun content needs to promote your brand, but it will go a long way in creating awareness around your business.

If you like appearing in TikTok videos, you should consider creating a couple of humorous parodies of holiday songs or movies. These TikTok videos tend to go viral over Christmas, meaning you can get your brand top of mind at the most important time of the year.

Furthermore, if your products require a specific set-up or installation, you can create funny DIY videos highlighting how easy the process is.

Get Into the TikTok Festive Spirit This Holiday Season

It’s going to take extra effort on your part to create a TikTok campaign that captures your audience’s attention on TikTok. But the payoff is so worth it. TikTok is one of the largest social media platforms on the planet, and using it for your holiday campaigns will allow you to reach untapped markets and boost sales.

May these tips inspire you to create your own unique holiday campaign that will be both effective and engaging this Christmas and take your brand to a new level of success.