What To Know About TikTok's 2023 Holiday Marketing Guide

Published on 9th of November 2023

Believe it or not, the holiday season is around the corner yet again. With the holidays rapidly approaching, your business should be gearing up to make the most of its holiday marketing strategies.

To help you do just that, TikTok has released its much-anticipated 2023 Holiday Marketing Guide. This invaluable marketing aide is chock full of incredible insights, tips, and trends to help you create an unforgettable seasonal marketing campaign and drive sales during the festive season.

What Is The TikTok Holiday Marketing Guide?

In short, the marketing guide helps you embrace the holiday spirit to draw more users to your profile. It guides you in creating a positive, joyful shopping experience during the most wonderful time of the year. (See what we did there?) You'll find yourself inspired to use song lyrics and movie quotes in your videos and induce a sales surge at the same time.

And the best part is that you can use the guidelines for other holidays, too. You can create effective seasonal content for Thanksgiving, Easter, Valentine's Day, The Fourth of July, and other major holidays on the calendar.

Embracing TikTok for Holiday Marketing

red ribbon on white greeting card

This is the key strength of the Holiday Marketing Guide: helping businesses create entire campaigns focused on holidays. The guide details an easy step-by-step approach:

  • 1. Planning Your Campaign

    The guide stresses the importance of thorough planning. It lays out the reasons for setting achievable goals and teaches you how to define your holiday audience. This also means that you must have a complete understanding of the latest advertising trends.

    If you’re not up to date with what is happening in the advertising sphere, check out the trends on TikTok. When you have your plan on paper, including your target audience, goals, and trends you want to use, you have the foundation for a successful marketing campaign.

  • 2. Content Creation

    TikTok embraces creativity, and the guide acknowledges this fact by offering insights into creating content that captures the holiday spirit. If you can get this part right, you can take your audience on a nostalgic festive season journey that inspires them to shop your brand. After all, nostalgia drives sales like almost no other marketing trend can.

  • 3. Optimization

    Now comes the technical part. You may have all the visuals and goals in place, but without effective optimization, you won’t reach a large audience. Remember, most people use TikTok as a search engine. So, if your content is not highly discoverable, your marketing campaign will fail.

    Firstly, you must use hashtags and keywords based on what users typically search for during the holidays. Secondly, you must monitor your campaign’s performance to make the necessary adjustments. For example, if you see a certain type of video that doesn’t interest your viewers, remove it from your feed. Replace it with something that usually captivates your followers.

    It is essential to track key metrics at this point to check the highs and lows of the engagement on your TikTok profile. Rethink the videos causing the lows, and refine the videos with the highest engagement to maximize positive outcomes.

    The holiday guide provides practical ways to incorporate all these strategies into your campaign.

  • 4. Promotion and Amplification

    The guide also highlights the usefulness of TikTok’s promotional tools in promoting a brand’s presence on the platform. It introduces TikTok’s advertising solutions and explains in detail how you can use them to find more success, especially during the holidays.

    The guide offers a walk-through of innovative features such as shoppable and interactive ads. It also details how a business can set up these tools to maximize their impact on TikTok over the festive season.

Seasonal Creative Best Practices

assorted-color lear hanging decor

Creating compelling content is a given at any time of the year if you want your brand to stay relevant on TikTok. However, this becomes far more difficult during the holiday season when everyone else bombards users with their own promotions.

TikTok’s holiday marketing guide offers seasonal creative best practices for this reason. It will help you think of your content in a different context and guide you to craft videos that stand out. The guide also shifts away from tired tropes and allows you to explore modern trends, themes, and preferences. You can use this information to tailor each video to appeal to your specific audience.

Influencer Marketing and Collaboration During the Holidays

person holding white printer paper

No one can deny the impact of influencers on TikTok. Influencer marketing is one of the fastest-growing promotional tools in the social media world. The concept is included in the 2023 holiday marketing guide. The guide delves into how your brand can approach and partner with TikTok influencers to better their holiday campaigns.

You will find strategies and tips to help you choose an influencer that aligns with your brand’s values. The guide also provides details on how to craft content for your influencer’s audience, driving even more conversations and conversions. The guide also provides tips on identifying possible influencers on TikTok before choosing one to collaborate on your campaigns.

Understanding the TikTok Algorithm

The TikTok algorithm determines the content each user sees on the For You page. It is essential to know how the algorithm works and to create content that the algorithm favors. While the 2023 marketing guide doesn’t go into technical details of the algorithm, it provides an overview. It also explains how content is ranked and when users see it. This part of the guide will help you increase your visibility on TikTok and reach new audiences.

Planning and Execution

black retractable pen on opened book beside red and white go get'em-printed coffee cup

TikTok’s 2023 Holiday Marketing Guide is not just about theoretical planning. It includes practical guidelines for executing your holiday marketing campaign. From setting goals to identifying KPIs to measuring your campaign success, it will guide you through the entire marketing journey.

Final Thoughts

TikTok’s holiday marketing guide for 2023 offers a wealth of strategies you can use throughout the year to make the most of all the holidays. The emphasis on the algorithm and practical implementation will help ensure you have all the insights and tools you need to craft a winning campaign every time.