TikTok Wants You to Leverage Audio (+ List of All Sound Partners)

Published on 15th of November 2022

Watching a video without audio can be quite boring—music makes visual content more exciting and beautiful to watch. Audios like music and soundtracks give your content a fun feel and turn your videos into better productions.

With music partners across the world, TikTok has great quality sounds, which are perfect for creating cool videos from anywhere!

Below is a list of the music partners on TikTok, plus some ideas on how you can make amazing videos.


Music is a path to your soul. It saturates your being and brings out your deepest feelings. That's why spot-on music makes your videos more intriguing.

Music is one of the best ways to get a feeling of what you are trying to convey through your video footage. It can also be used as a tool for drawing in an audience, which is why its importance cannot be overlooked.

When uploading your videos on TikTok, you won't have to worry about anything else to do with the sound - they now have a wider range of music options for you.

TikTok has been around since 2016 and currently enjoys a large following in over 150 countries. It is the largest short clip vendor and one of the top apps in the market.

Recent developments

TikTok has seen tremendous growth in its view count because it collaborated with various music companies. TikTok needs to make videos more cinematic so it can keep attracting viewers and video makers, and continue on its path to success.

TikTok has been working on its marketing library to get the best music for its creators. This includes collaborating with agencies around the globe to make sure they provide content that best fits your brand.

Let's look at the companies TikTok is in alliance with in terms of music, which include some of the best-known names:

  • 1. UnitedMasters

    TikTok entered the first of its sound deals with UnitedMasters despite opposition from the United States government in August 2020.

    With this deal, UnitedMasters opens up an enormous opportunity for artists and creators looking to connect with their audience. You can easily use soundtracks from UnitedMasters to increase your likelihood of going viral.

    TikTok has over 800 million monthly users and for artists whose music is on UnitedMasters, the deal offers an easy pathway to their songs being streamed on the popular platform.

    Steve Stoute, founder and CEO of UnitedMasters, said by aliasing with TikTok, they create the platform for tomorrow's stars who will be famous, ferociously independent, and affluent.

  • 2. Audius

    Audius is a music streaming app that allows artists to share their music with the world. But what makes it stand out is its deal with TikTok, and this was one of the first deals the platform ever entered.

    On August 17, 2021, the deal was sealed to make it easy for musicians and producers to link their videos with licensed music. They could now leverage amazing music with just one click!

    Though Audius is new, it has already managed to gather 50 million users. The alliance means young artists can easily get their music on the biggest video platform in the world today.

  • 3. Sony Music

    In November 2020, Sony Music and TikTok entered a long-term deal that allows short video creators to use Sony music lists for their videos.

    Recently, they made improvements on this deal, increasing the number of sounds and tracks available to TikTok users.

    This agreement also means that TikTok will promote songs made by Sony Music artists. The licensing agreement allows creators to use top-list, trending, and favorite music for their clips.

    The major reason TikTok entered this agreement is to expand opportunities, create awareness for their creators, and help boost discoveries of young artists for their users.

    Many artists have been recognized from TikTok such as Trevor Daniel, Lyle Kam, and Conan Gray. The platform is now positioned as a distribution company where lots of people can discover your content and you can easily rise to fame.

  • 4. Massive Music

    Recently signed by TikTok for customized sound, this global music company creates soundtracks that are used by brands, organizations, and creators for their videos.

    This alliance helps TikTok creators easily add background soundtracks to their videos for more cinematic coverage. With this certified TikTok partner, you don't have soundtrack issues for your videos anymore.

    Artists can see their tracks being used for clips, and creators can use these tracks to promote their videos—meaning this partnership is lucrative for both creators and artists.

  • 5. Epidemic Sound

    body of water near mountains during daytime photography

    This is a popular background music site known by many video creators. It recently became a certified partner of TikTok.

    Now, you can choose first-class background music for your videos from a wide list of videos. Be it emotional or high-track music, you can pick from a variety of songs.

    With over 35,000 soundtracks and 90,000 sound effects, Epidemic Sound's partnership with TikTok is big for creators. You can easily link their sounds to your footage.

  • 6. KARM

    Recently licensed by TikTok, KARM is a customized sound production company that creates soundtracks for audiences globally.

    Though only in four major countries (France, Germany, United States, and the United Kingdom), their partnership with TikTok has helped make their sounds soar in each country.

    Just like Epidemic Sound, KARM gives you lots of audio for your clips and allows you to use background music for your footage. This is a melody platform for enthusiastic creators.

  • 7. Songtradr

    Songtradr is among the sound-producing companies certified by TikTok on October 7, 2021. This platform is subscription-based like Epidemic Sound and KARM.

    Working also as a distribution company, this global custom music brand gives you a cool soundtrack for smooth videos. Their alliance with TikTok means creators can use trending music to create amazing videos.

    The music agency sells the quality of your videos to the audience. TikTokers can use the work of the agency’s artists and these artists will benefit from this mutual promotion.

  • 8. The Elements Music

    selective focus silhouette photography of man playing red-lighted DJ terminal

    Among the recent partners in the TikTok Marketing Partners Program, The Elements Music is an award-winning global customized sound agency that gives you real-time sounds for videos.

    Used by many brands, creators, filmmakers, and movie producers, this company was officially announced as TikTok's new partner on October 7 and they've availed their music on the social network.

    TikTok creators can now use their customized tracks for their clips to better tell their stories. You now have great tracks for your content, enabling you to better market your videos.

Final discourse

TikTok has its own unique advantage—it prides itself on the use of sound to aid content distribution.

If you want your TikTok clips to go viral, consider using sound-producing agencies like TikTok’s music partners.