Using TikTok Ads To Improve Your Brand's Reach

Brands will continue to compete for attention on TikTok in 2024. To expand your brand's reach, you can use several strategies, including defining your brand for a specific audience and creating the best TikTok videos.

You can also look into influencer marketing, use trends and hashtags, and build stronger relationships with your audience.

However, one of the easiest ways to connect to your audience and make your brand highly recognizable is by using TikTok ads. With TikTok ads, you can cut through the noise that turns people away from your specific niche. And you will have a long-term, effective way of achieving your marketing goals while presenting your brand to the right people.

TikTok Ads Come With Several Benefits

The TikTok platform has over one billion monthly active users, many of whom belong to the Millennial and Gen Z age groups. These demographics engage with social media content they find useful or interesting. Most importantly, they love discovering new brands on TikTok. This alone makes TikTok ads a viable option for introducing your brand to your target audience.

When you start using TikTok ads, you can employ the TikTok Ads Manager to define this audience. The system allows you to choose the demographics to introduce your brand to. You can even select your audience's interests and online behaviors to help direct the right people to your TikTok profile.

Moreover, you can tailor your audience to include followers who regularly engage with specific trends, sounds, hashtags, and competitor content. This data will guide you on what type of TikTok content and ads you should create.

What are TikTok Ads?

Before using TikTok ads effectively, you must understand what they are and how they work. A TikTok ad is a full-screen video that you pay to show to your selected followers. The main purpose of a TikTok ad is to spread awareness about your brand or to sell something.

There are several types of TikTok ad formats to choose from. Many TikTok content creators prefer a single ad (video) promoting specials, discounts, or a particular product or service.

You could also use the TikTok ad group strategy, which is a group of TikTok ads. Or, you could opt for a TikTok campaign, which assembles various TikTok ad groups.

TikTok Ads To Choose From

There are several TikTok ads to choose from in addition to campaign formats. It is important to note that not all types of ads are available in all countries.

• Video Ads

  Video ads are well-known and used by thousands of content creators and brands. These ads are videos that resemble regular TikToks, but they are posted via a TikTok Ads Manager account. Also, these videos contain links that lead to a website or landing page where the relevant product or service is advertised (and for sale).

  Video ads work well for sales and booking pages. For instance, if you promote a wellness spa, your video ad can link to your website's booking page.

  Remember that video ads are not permanent and will only appear in your followers' feeds if you continue to pay for them.

• Shopping Ads

  Shopping ads combine the best of the now-phased-out collection and dynamic showcase ads features. You can choose between three shopping ad types: video, live shopping, and catalog listing.

  Video ads are shoppable videos that users will find on the For You page. Listing ads promote brochures or catalogs of clickable and shoppable products and services. Live ads allow users to watch your live TikTok videos and directly get the products they want.

• Spark Ads

  Spark ads are a great way to extend your brand's reach and improve your organic content reach. These ads are posted to your profile, and unlike regular video ads, they do not disappear when you stop paying for them.

  TikTok allows followers to interact with Spark ads by duetting and stitching them. This means you get more engagement around your ads and content, especially considering that Spark ads have an engagement rate of more than 140% higher than regular ads.

• Other Ad Types To Consider

  TikTok makes it easy for all brands to reach their target audiences on the platform. This is why there are several other ad types to choose from. For instance, you can use standard in-feed ads that you can create yourself within the TikTok Ads Manager.

  You can also use TikTok image ads - static images with text and brand names. Or you can create a mini-game (playable ad) to promote your brand.

  If you have a managed brand with a dedicated salesperson on TikTok, you can use branded hashtag challenges or TopView ads to build your brand on the platform.

Creating TikTok Ads That Work

When choosing an ad format, keep in mind that you must create content your audience wants to see. It does not matter how professional your ad is—if it does not resonate with your followers, you will waste your time.

This means creating organic and authentic ads. You should also incorporate popular or trending sounds and music or put your spin on the latest TikTok trend.

The most crucial aspect of creating TikTok ads is keeping your content within 30 seconds. Ideally, your ads should be no longer than 15 seconds.

Also, remember the entertainment aspect of your ads. Whether you create regular TikToks or ads, people want to be entertained.

Furthermore, you must add calls to action to all your ads. Let your followers know what you want them to do after watching your ad. This could be anything from buying a product off your website to following your TikTok profile.

Building an Ad Strategy That Works

It is critical to monitor the success of your TikTok ads. Use TikTok's analytics program to determine whether your ads build brand awareness. Also, check whether your followers interact with your ads and if you have a high click-through rate.

You should also monitor your conversion rate to determine whether your ad campaign works well.

If you understand the impact of TikTok ads on your brand reach, it becomes easier to use this option to build brand loyalty. So, start using TikTok ads today to expand your reach on the platform and create more brand advocates.