Holiday Hashtags to Boost Your TikTok Reach This Season

The festive season seems to start earlier every year. Before you know it, Christmas carols are blasting over department store speakers. Also, merry revelers are buying the latest seasonal merchandise on social media.

If you are a content creator, business owner, or influencer, you know how crucial it is to get into the festive spirit early. You want as many eyes as possible on your content in 2024, especially considering that holiday shopping is estimated to reach a massive $1.59 billion.

You can achieve this by using the incredible power of holiday hashtags and trends. TikTok’s algorithm loves original content that incorporates trends and strategic hashtags. When you use your hashtags right, you can get your content in front of a large audience just in time for the festive season.

Why Hashtags Matter on TikTok

Hashtags are meant to be a discovery tool. Adding hashtags to your videos makes it easier for your followers to find your content. You also improve your chances of getting content on the For You page, where new viewers can discover your videos.

• Hashtags put your content into categories, which makes it a breeze for those searching for specific topics to find it. When you use holiday-themed hashtags, you effectively help your audience find your festive products and services.

• If you use trending hashtags, you can get a lot of traction on your holiday videos. You should use trending and unique, branded hashtags to increase your chances of going viral on TikTok.

• Holiday hashtags can also help you find specific audiences. For instance, if you are a DIY enthusiast, you can use DIY-related hashtags that still fall into the ‘holiday’ category. Examples include #BuildAChristmasTree or #ChristmasCatio.

How to Use Hashtags Effectively

There is a lot more to holiday hashtags than just tacking #Christmas onto each one. If you want your hashtags to work for you, you should:

• Mix broad and specific hashtags

  You want to appeal to as many people as possible. This means finding and using hashtags that appeal to a wide audience. If you use popular hashtags like #HolidaySeason with niche ones like #ChristmasDecorDIY, you attract those who love Christmas and DIY.

• Research trending hashtags

  You can find every hashtag on TikTok’s Discover page. Check which videos are trending and going viral, and use some of the hashtags used in those videos. If you plan on doing Christmas challenges, use the same hashtags.

• Do not go overboard with the hashtags

  As with most things in life, hashtags are good in moderation. Do not add 30 hashtags to each post because your content will get lost on TikTok. Even worse, the TikTok algorithm might flag your videos as spam, and no one will see it. You can use up to 100 characters for each video caption, so use your hashtags sparingly. Between three and five is more than enough to draw a TikTok crowd.

• Branded hashtags are important

  You must have branded hashtags if you own a business or influencer brand. These are especially crucial if you want your content to go viral. Things like #HaveAHollyJollyChristmasWithYourBrand or #JollyWithYourBrand can perform well.

• Experiment with different hashtags

  Your holiday hashtags won't always work the first time around. You should experiment with hashtag combinations and analyze each video’s performance. You can adjust your hashtag strategy based on the likes, views, and shares you get.

Top Holiday Hashtags for TikTok

Here are some general ideas of what might work well on TikTok for the 2024 festive season.

• General Holiday Hashtags

  • #HolidayTime2024

  • #HappyHolidays

  • #WinterVibes2024

  • #FestiveSeasonJoy

  • #HolidayMagic2024

• Christmas Specific Hashtags

  • #ChristmasCelebration2024

  • #ItsChristmasTimeAgain

  • #ChristmasDecor

  • #ChristmasGifts

  • #NorthPole

  • #SantaClaus

• Hanukkah Hashtags

  • #HappyHanukkah

  • #CelebrateHanukkah

  • #FestivalOfLights

  • #HanukkahTraditions

• New Year Hashtags

  • #NewYearNewMe2025

  • #NewYearsEve2024

  • #NYECountDown

  • #Goodbye2024

• Thanksgiving Hashtags

  • #HappyThanksgiving

  • #Grateful2024

  • #Thankful

  • #ThanksgivingVibes

  • #ThanksgivingDinner

• Shopping Hashtags

  • #BlackFridayDeals2024

  • #CyberMonday2024

  • #FestiveShopping

  • #GiftGuide2024

Combining Hashtags With Holiday-Themed TikTok Content

Using the right hashtags forms only one part of your holiday content strategy. You won't enjoy maximum engagement on TikTok if you have great hashtags but not-so-great content.

Here are some holiday-themed ideas for your TikTok content.

• Take on Holiday Challenges

  Creating your own spin on TikTok challenges is a good way to get your content viewed by lots of people. After all, TikTok is famous for its viral challenges. Look for fun challenges like Christmas dance trends or nostalgic holiday recipes.

  
  

  You can even tackle DIY challenges to show off your skills. Add your choice of branded and specific hashtags to boost visibility on TikTok quickly.

• Show Off Holiday Décor

  TikTok users love seeing what others are doing for Christmas décor. Make the most of this interest by creating time-lapses of you decorating your tree or installing holiday lights. If you are in the U.S. (or any location where it’s winter), use hashtags like #HolidayDecor or #WinterAesthetic to attract viewers.

• Share Those Recipes

  If you have tried and trusted festive recipes, share them with your audience. Ensure they are short and easy to follow so people want to try them at home. Viral recipes usually mean cookies, pies, or hot cocoa. Pair your recipe videos with hashtags like #HolidayBaking or #FestiveFood.

• Celebrate Traditions

  Do you have specific traditions you follow each Christmas? Share them with your TikTok followers, too. You may travel to a specific state to see family as a holiday tradition. You may also book a ticket to New York each year to see the lighting of the Rockefeller Center Christmas tree.

  
  

  Traditions are wonderful and make for beautiful TikTok videos. Also, hashtags like #HolidayTraditions or #FamilyTime can resonate with like-minded followers.

• Spread the Joy

  Festive TikTok content does not only have to be about building your brand or expanding your reach. You can use your content creation skills to make uplifting videos that send gratitude, kindness, and joy messages. These are the types of videos online audiences do not get tired of.

  
  

  After a tough year, joy and inspiration are what most people need.

Holiday Season Hashtags Present an Opportunity

Using holiday hashtags can help you grow your TikTok presence. It can help you get far more engagement than you are used to. It can also help you connect with niche audiences.

So, if you have not already started, get going on those cheerful videos and hashtags, and let the holiday magic unfold on TikTok.