How to Get Free Likes on TikTok in 2026

Your target customers are on TikTok. The platform brings together people from around the world, so it sure can help you reach an audience for your brand.

Branding your business is now easy on TikTok (like other social platforms) but to make this happen, you have to master the ability to get in front of your target audience and generate the most number of likes.

In this updated guide for 2026, we'd be looking at 10 different steps to get in front of people around the world and attract more likes on your TikTok videos.

A lot has changed since we first published this guide. For a closer look at who is using the app and how people use it, take a look at our updated TikTok statistics. Then bring it back to your own audience. Who are you trying to reach, and what would make them stop, watch, and tap that heart?

Before we get into the 10 steps, let's look at the benefits of getting more likes on TikTok…

Popularity purpose: Getting more TikTok likes can help people recognize content they enjoy, where your brand name will be created in their minds so they easily reach out to you.

TikTok likes to direct your creativity: Getting more likes enables you to know what your audience is interested in and gives you ideas on how to create other content based on what interests them. Presenting what you know about their likes and dislikes presents you as an expert in your field.

Likes attract the attention of sponsors and business partners: Many business owners out there want their business to get in front of many audiences, getting more likes and having many followers can be a great opportunity because you can help each other. This makes them reach out to you and give you some incentive to promote their business.

Likes open new opportunities: Here's how the TikTok algorithm works—likes are one part of understanding how people respond to your content. A video that people enjoy can also bring followers, views, comments and shares, but likes alone do not promise that ripple effect.

Likes on TikTok give an audience to your other online projects: It gets easier for you to direct the attention of many of your audience to your online projects, maybe to sign up for it or to buy a product.

If that is what you want for your brand on TikTok, then you have to focus on the 10 steps we have for you to get more likes on the app.

Ways to generate likes on TikTok:

Keep one thing in mind as you go through these tips. TikTok describes recommendations as a mix of signals, including what people watch, like, share, or skip. Give people something they want to watch and respond to, then use their response to improve the next video.

0. The ultimate hack

Just one more thing before we begin with our guide, you're reading this article on Celebian - a marketing platform that specializes in TikTok likes, views and followers. As one of our free-tier offerings you can get 100 free TikTok likes which is actually a way for our customers to try out Celebian's services before committing to a purchase. You can use this offer only once but it's a real, working way to get free likes on TikTok. Do try it out. Now, onto the rest of our guide.

This offer is a trial of our service. The free methods below are ways to earn likes from people who enjoy what you post. If you decide to buy TikTok likes after trying Celebian, that is a separate, paid option. You can start by comparing the 100 TikTok likes package with the other available quantities. Check the trial page for the current offer and requirements before you begin.

1. Submit a well-filled profile

Your profile plays a major role in getting in front of your target audience, who will eventually give you the likes you're looking for.

Let's say you're into fitness and wellness, your profile picture must present you as an expert in that field. Something professional, active, and stuff like that.

Your profile must not be able to confuse your audience that you're the right one to follow. Your name must also be short and easy to remember so that they can easily search for you and check out your content.

Setting the right profile for your brand can help the right TikTokers find a reason to follow and like your content.

Give your bio the same attention. Tell visitors what you make and what they can expect if they follow you. A fitness creator could say, “Simple home workouts for busy beginners.” That gives someone a much clearer reason to stick around than a line that could belong to any account.

2. Post original content and be entertaining

Never forget to post original content that talks about your audience and their needs.

Your audience must be able to gain from what you post. And your content must also entertain them.

Posting original content that entertains your audience brings in more likes, comments, shares, views, and followers.

Remember the main reason why you're on the platform. Becoming an influencer? Increasing the notoriety of your products or services?

For your next video, pick one question your audience keeps asking. Show the answer early, then give them the details. If you sell a product, try a quick demonstration or show how you solve a common problem. You don't need to squeeze every idea into one upload. Save the next question for your next video.

Not sure whether to keep it short or give the idea more room? Our updated creator and brand benchmarks include research on video length and performance. Use those findings to choose something to test, then see how your own viewers respond.

3. Frequently share your content on all social media channels

By posting regularly, you place your attention in front of many people. But that shouldn't affect your delivery or quality.

You can set a goal of posting at least one video in a week. After you achieve that, you can then set another goal of two per week. From there, you can move on.

Make a simple plan you can keep up with. Write down the subject, the first line, and what you need to film before your posting day arrives. Keep a few ideas ready for busy weeks. A schedule is there to help you keep creating, so leave enough room to answer comments and learn from what you have already posted.

If you later choose a paid service for new uploads, our automatic TikTok likes option explains how that works. It is separate from earning free likes through regular posting; compare the current settings and charges before subscribing.

4. Take part in challenges

Another important way you can acquire more followers and likes is to take part in challenges.

A simple way to identify the current challenges is to watch videos contained in your For You section and analyze their captions.

Taking part in those current challenges can expose you to new people, which gives you another chance to get more likes.

Choose a challenge that fits what you already do. A cooking account can put its own spin on a food trend; a fitness account can show a beginner-friendly version of a routine. You can explore regional hashtags, songs, creators, and videos in TikTok's Creative Center. The useful question is whether your audience would enjoy your version.

5. Collaborate with other TikTokers

Partnering with other TikTok users is another important thing that can bring you more likes.

Let them help you promote your brand in front of their audience, doing so helps you reach more of your target markets.

Sometimes, it may require you to pay a certain amount of money. The important thing is to get in front of your target audience, so go for the right options and agree on any costs before you begin.

You don't have to start with the biggest account you can find. Look for someone whose content fits yours and suggest one clear idea, like answering the same question from two different points of view. If you want to keep this free, say so at the start and agree on a collaboration that works for both of you.

6. Learn from the most popular users

Learning from others also helps in getting more followers on TikTok. Watch them closely; their set up, actions, and the content that they post.

By looking at the form at which they post their content (to get thousands of followers), you can gain some insights into how you will create yours to get more likes.

Pay attention to the details. How do they begin the video? What do people ask in the comments? How do they explain a complicated idea? Learn from the approach and bring your own experience to it. Our updated TikTok trends and creator guide has more ideas for turning audience questions into useful content.

7. Harness the potential of hashtags

Similar to Twitter and Instagram, TikTok thrives on hashtags to reference the total collection of contents in themed post feeds.

However, that doesn't mean you should add every hashtag you can think of. Use hashtags that describe your video and make sense to the people you want to reach.

Start with the subject of your video and the audience it is meant for. If you are showing a home workout, keep your description and hashtags around that topic. An unrelated trending tag won't make the video more useful to someone looking for something else. Write the caption for a person who wants to understand what they are about to watch.

8. Promote your TikTok on other platforms

You can also promote your account on other social platforms like YouTube, WhatsApp, Facebook, and so on.

Let them know that you are active on the platform; maybe, just maybe, you'll be able to drive their attention to your TikTok account and get more likes on your videos.

Give them a reason to click through. Share a short preview, a useful tip, or a question that continues in the full video, and include a clear link to your TikTok. Keep the message suited to the place you are sharing it. Sending the same link over and over can quickly become something people scroll past.

9. Use apps to make your content original

Making your content clean and creative drives more traffic to your channel.

You don't need to go through professional video editing software, like Finalcut or Adobe Premiere, to provide great-looking content to upload on TikTok.

Here are some cool apps for that:

• Beecut
• Videoshop
• Vimeo video editor
• Video Show
• Viva Video

You can also start with the editing tools inside TikTok, including text and effects. Whichever app you use, check its current free features before spending time on an edit. Trim the slow parts, make your words easy to read, and listen back to the sound. Small changes can make your idea much easier to follow.

10. Post at the right time

Knowing when to post is also part of getting more likes and views on TikTok.

Peak periods vary per account, so check your analytics in TikTok Studio. Its viewer insights include activity times, which can help you choose when to try your next upload.

Try a couple of posting windows that fit your viewers, then compare similar videos after the same amount of time. Write down the topic, posting time, views, likes, comments, and shares. Our free TikTok progress worksheet gives you somewhere to keep those notes. If you use a trial, a paid service, or another promotion, record that too so you can understand what happened.

You can also use our engagement rate calculator to put the interactions into context. Keep the same formula when you compare posts. And if you want to keep an eye on your profile alongside your videos, our live TikTok follower counter is there for that.

Knowing the right time to post, the steps above give you plenty to focus on, to generate more likes for your TikTok videos. If you liked this article, do check out our updated article on how to get views on TikTok in 2026.