How to Go Live On TikTok to Gain More Followers

How to Go Live On TikTok to Gain More Followers

Published on 31st of January 2023

TikTok has a lot of active users (more than 1 billion monthly users in total), so its public nature allows creators and businesses to do a lot with their content. From pure videos and clips to memes posted by regular members, this is one of the most attractive sites to use due to its user base and platform design.

Interestingly, the new Live feature on TikTok has been welcomed by users and brands alike. It can be a great way to gain followers if you do it right, so here are some tips:

Going live on TikTok

With the Live feature, you can live stream to your viewers, enabling you to engage and interact with them on a more personal level. This results in a greater form of closeness with potential and existing customers.

Streaming live wins you some valuable social points and popularity since your followers can communicate with you in real-time. What’s more, going live on TikTok is pretty straightforward—all you need to do is meet the minimum requirements.

What criteria do you need to meet?

person writing on a book

There are a few hurdles to overcome if you want to go live on TikTok. You’ll have to be 16 years or older, with a minimum of 1000 followers.

Now that you have the technical requirements, make sure you carry out the following steps: Tap on the “Create” icon to access the live screen, then prepare to go live, and finally tap on “Go Live.”

Once live, you’ll be able to change some settings to reflect your preferences - such as flipping your camera, adding effects, filtering comments, and the addition of moderators.

And did you know you can even receive virtual gifts during your live sessions? Well, yes, it’s true!

You can then convert these gifts to cash, but please do not solicit gifts from your fans and followers. Directly demanding donations on the platform is against the terms, which could attract some sanctions.

Can you generate more followers with TikTok Live?

yellow and black taxi sign

Expanding your reach and engagement with TikTok is a great way to boost your social media presence. And of course, TikTok Live is renowned for enhancing your follower count - why?

Well, for one, you can express yourself beyond the short-length videos you normally share. Live gives you extensive time to interact and connect with your audience in real-time.

Another point to note is that TikTok’s algorithm works a bit differently from other social media platforms' - it encourages users to go live by exposing you to more followers when you do so often.

All your Live streams have an extra chance of going viral, thereby earning you some exposure to diverse users you can ultimately convert to long-term patrons, clients, or customers.

Tips on how to get more followers with your Live videos

So much has been said about the heightened possibility of gaining more followers via TikTok Live; now, let's jump straight into the tiny details on how to go about this.

  • 1. Pay attention to your target audience

    Carefully consider the group of people you would like to engage with, as viewers vary in their likes, dislikes, and interests.

    Imagine you plan on targeting food lovers with your Live session but someone among your audience asks you what sports team you follow. Though you would answer this question, you're not expected to glue yourself to that topic as you'll bore out other participants in the process.

    You should be able to set your priorities straight before going Live so you can moderate the session accordingly.

    TikTok has a way of directing traffic to your Live streams and visitors are even most likely to stay when your content meets their expectations.

    In short, you don't need to get carried away by stray comments that pop out during the session—they can be detrimental to your audience reach.

  • 2. Know your competitors

    One of the best ways to learn how to succeed with your Live videos is by watching other businesses and creators’ sessions. You might pick up a thing or two and can be sure you're headed in the right direction.

    You need to know what your competitors' content is like and the elements that make people want to be a part of it, so you can come up with something better in time.

    Remember, when users enjoy your streams, they’re likely going to stick around as your followers so they don’t miss out on coming events. With a great show, you begin to see the direct benefits - an obvious increase in your follower count and post engagement.

    Following your competitors to learn from their successful strategies is a good idea because TikTok is all about social media trends. This can help get you in line with the most profitable approaches so you don't miss out on a trick up your sleeve.

  • 3. Your hashtag can be key

    white tumbler on table

    When going live, you can caption your session. And for best results, try adding appropriate titles and relevant hashtags so others can find your Live streams.

    Hashtags have a huge role on social networking platforms. They can be used to categorize content and make it easier for users to find relevant content on the platform.

    Make sure you pick a hashtag that accurately describes what you’re doing. Using the wrong kind of hashtag can make your content appear unprofessional, which can have negative effects on your business.

  • 4. Notify friends and followers on other platforms

    person holding phone

    Before you go live, you can post this information on your other social media channels. This way, fans and friends know where to come to watch or check out how it’s going.

    Leveraging all your social media audiences is one sure way to upsurge your TikTok follower count because they’re even more likely to join in.

    Aside from your friends joining you from other platforms, they could invite their friends as well and before you know it, you’re starting to go viral!

  • 5. Post a video shortly before you go live

    It’s an excellent idea to post a video before going live, as users who see this video will be able to join your session via an icon appearing on their “For You” feed.

    So, someone who wasn’t aware that you’re Live can log in to their account and see this. This person could easily join the session using the appropriate link.

  • 6. You can utilize TikTok ads as well

    Paid ads are the most effective way to gain exposure. Increase brand awareness and get other people to follow you on TikTok by campaigning the right way.

    First, you need to check out the best offer that suits your desire. Then design your ad content creatively and thoughtfully. If done right, followers will come rolling on themselves as TikTok reels them in.

    Now, you don't want your ads to disappoint viewers and waste your ad spend. It’ll be difficult to make them stay with you if they find that your content is nothing closely-related, well-produced, or entertaining/educational. Targeted viewers will likely go elsewhere because they're bored and/or uninterested.


TikTok Live is an easy way to gain more followers as the tips above show, but be mindful of certain technical details. Bad lighting, poor sound, or low video quality can work against you in achieving your targets as a business, creator, or casual user.

Published by

We provide marketing solutions for all your TikTok needs. Check out our premium likes, high-quality followers and instant views. Or why not read some more TikTok related news and articles while you're still on our blog?

Back to blog icon Back to blog