How To Promote Your Small Business On TikTok

When small business owners think of promoting their brands on social media, their minds likely go straight toward Facebook and LinkedIn. Those with visual brands may research how to market their business on Instagram.

However, TikTok is one of the biggest platforms in the world right now and should not be ignored. With a billion monthly active users and approximately $110 million spent by TikTok users each month, the platform is also the top-grossing non-gaming social media app. This alone should convince you that TikTok should be top of mind when promoting your small business.

Keep reading to discover more ways you can make an impact on this platform without even breaking a sweat.

Create a TikTok Business Account

The first step is creating a TikTok Business Account. With this account, you can effortlessly market your business on the social media app and connect with your target audience.

It is easy to get a business account, too. Simply create a regular user account and then switch to a business one within the settings. With a business account, you can go live on TikTok, check your analytics, use the Promote advertising tool, and access the Creator Portal.

Develop a TikTok Marketing Strategy

Coming up with a TikTok marketing strategy for your small business may sound daunting, but in reality, you only need to incorporate a few essential steps. Firstly, you need to familiarize yourself with the platform. TikTok doesn’t work the same as Instagram or Facebook, and it doesn’t generally attract the same audiences. Learn how to use trends and features to create content your target market wants to see.

The best thing you can do when you’re starting out is to watch different types of business promotion videos and see which video styles appeal to you. If you’re not into singing, dancing, and lip-syncing, you can create your own video style using your unique creativity. Or you can put your own spin on the usual singing and dancing video trends.

If you want to market your products or services to a Gen Z audience, you must experiment with different content until you find something that appeals to your followers. And don’t be too quick to write off TikTok as a teen app. More and more businesses are landing on this platform after realizing its intrinsic value, and you shouldn’t miss out either.

Set Business Marketing Goals

When you have an idea of what you want your marketing strategy to look like, be it colorful videos or sober and professional reels, it is time to set your business marketing goals.

Do you want to expand your audience? Do you want to introduce a new product to your existing followers? Do you want to raise awareness around your brand? Each of these goals requires a different strategy. And while you probably won’t get everything 100% right on the first try, you can keep tailoring your content until you find something that works.

The most important thing to remember is that you must post consistently. If you’ve just introduced your small business brand to TikTok, viewers want to see more about what you do and the products you offer. If you only post once a month, potential customers will forget your brand and move on to the next business.

Keep a close eye on your analytics while experimenting with different videos and content options. When something doesn’t work, cut it from your marketing strategy. If you don’t, you’ll find it challenging to reach your marketing goals.

Create High-Quality Content

Speaking of creating content, you will have noticed by now that TikTok has perfected the short-form video trend. This means that to impress your audience, you need to create high-quality videos. Make them entertaining and engaging, and you’re good to go.

If you rush the creative process, your audience will notice and probably not bother to check out the rest of your feed. However, if you put a little effort into your TikTok content and take the time to ensure it resonates with your followers, you will promote your small business successfully in no time. Remember to include your brand’s personality, voice, and values in your videos so your followers know what to expect.

Engage with Users Through Comments

At the same time, you need to read all the comments and respond to the questions you get about your videos. This will help you get to know your audience. Knowing your audience’s preferences is the best way to create content that speaks to them.

In addition to engaging with your followers, use analytics to research their online behavior and preferences. TikTok has a range of tools available to help you gain insights into your existing audience, which will help you tailor your content consistently.

Use TikTok Advertising

If your budget allows it, use TikTok’s ad platform. With this feature, you can reach even more followers and the much sought-after Gen Z audience. Explore the various options available for TikTok advertising and ensure that you familiarize yourself with the platform’s best practices.

Moreover, use both paid and organic marketing approaches. Organic marketing involves creating original but non-promotional content to engage your audience. When you have interested followers, you can back up the content with paid marketing to subtly promote your brand and products. It is crucial to find the right balance between these two strategies for maximum impact.

Find an Influencer

You don’t have to figure out TikTok all by yourself. Influencers are huge on this social media platform, and you can partner with one or more in your niche to expand your reach. Influencers are instrumental in helping businesses promote their products and services to a wide audience. If you partner with the right influencer, you’ll give your business the valuable exposure it needs to succeed on TikTok.

TikTok Offers Huge Potential For Small Businesses

TikTok is one of the best platforms to promote your small business in 2023. Once you learn how to harness the power of this massive social media app, you can make it an invaluable asset for your small business.