TikTok Unveils Video Scheduler for Business and Creator Accounts

TikTok Unveils Video Scheduler for Business and Creator Accounts

Published on 20th of December 2022

Did you know that TikTok unveiled a video scheduler for business and creator accounts last year? You can use the tool to schedule your TikTok videos up to ten days in advance. First, find out how to use the video scheduler. Then, go over some benefits of scheduling TikTok videos.

How to Use the TikTok Video Scheduler

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You’ll need to log into TikTok on your web browser to use the scheduling tool. Once logged in, go to the top right-hand corner of the page and click on the Cloud icon. Then, you’ll go through the steps of uploading your video, including adding the captions and editing the cover image.

Next, toggle the schedule button to schedule the video. You’ll choose the date and time before submitting the video. Then, TikTok will post it based on your specifications.

As you can see, scheduling videos on TikTok is a cinch. Now, let’s go over some reasons to use this feature.

Benefits of Scheduling Videos on TikTok

You might be surprised by how beneficial it is to schedule TikTok videos. Check out some of the top benefits for brands and creators.

  • Post Videos at Strategic Times

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    You can use TikTok analytics to determine when your audience is the most engaged. Then, you can schedule your videos to go live at those times.

    This is so much easier than trying to upload posts at specific times. If you go that route, you’ll find yourself rushing around to try to hit your deadline. Unfortunately, you could end up missing the mark over and over.

    With a scheduler, you won’t have to be tied to your mobile device or computer to get your videos out at the right time. That means you’ll be a lot less stressed when managing your TikTok account.

  • Save Time by Creating Videos in Batches

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    Coming up with a hot new idea several times a week is stressful. In fact, you might find yourself spending the better part of a day creating and editing a single video for TikTok. Fortunately, it can be easier to get the creativity flowing when you record a ton of videos at once.

    First, wait for inspiration to strike. Then, sit down, map out your ideas, and start recording. Then, instead of spending multiple hours several days a week on videos, you can knock them out during an afternoon. Time is money in the business world, so saving several hours can help your bottom line.

  • Post High-quality Videos

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    It’s hard to maintain high-quality standards when creating and posting videos at the last minute. You can remedy this by creating your posts in advance and dropping them into the scheduler. Then, you’ll have time to go back to make sure they meet your standards. If they don’t, you can make changes before they go live.

    You should notice more engagement when you start posting high-quality videos. Remember that you can also get free TikTok likes and buy views to help jumpstart your engagement.

  • Avoid Mistakes by Scheduling Videos

    Have you ever posted a video on the fly, only to realize it contains a glaring mistake? Then, you have two options, and neither is great. First, you can take down the video and re-record it, but you’ll lose all the original engagement. Second, you can keep it up and let that mistake live on for eternity.

    Scheduling your posts in advance helps you avoid these mistakes. You’ll record your videos early and have time to check for mistakes before they go live. This will allow you to fix any issues before the world finds out.

  • Give More Thought to Captions and Hashtags

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    Have you ever recorded the perfect video, only to run out of creative juices before adding the caption and hashtags? This is a common problem, but you can avoid it by scheduling your videos. You can go back and edit your captions and hashtags, improving upon them before they go live. This is yet another way that scheduling your videos will help you increase your engagement.

  • Become More Consistent

    The most successful TikTok creators are consistent. They might not post daily, although many do. However, they do upload videos regularly. In other words, the top creators don’t fall off the map for a bit before reemerging. They have an ongoing presence on the app.

    It’s so much easier to accomplish this when scheduling your videos. You can upload and schedule a lot of videos at once to ensure something goes live each week. This will give you some breathing room while developing a consistent presence on the app.

  • Unplug for a Bit

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    Managing a TikTok account can feel like a full-time job. Because of that, you might find yourself burning the candle at both ends. You need to unplug and take breaks from time to time, and that won’t be a problem once you start scheduling your videos. In fact, you can even go on vacation after loading your videos into the scheduler. Since you can load them ten days in advance, you won’t have any trouble taking a nice trip without sacrificing engagement on your account.

  • Collaborate With Others

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    If you’re running a TikTok account for a brand, other members of your team might help from time to time. However, you probably don’t want to lose control over what goes into the account. Thus, they can use TikTok’s scheduling feature to upload videos to post later. Then, you can go through the videos and approve them before they go live. If you aren’t happy with a video, you can even delete it before it hits your page. Thus, you can maintain control while delegating tasks with TikTok video scheduling.

Reach New Heights With the Scheduling Tool

With so many benefits, it’s clear that the scheduling tool can help you boost your engagement. Thus, make a mixture of trending and scheduled content for your account.

Published by Celebian.com

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