5 Ways To Use TikTok For Business

Some business owners may think that social media platforms like LinkedIn, Facebook, and Instagram are the way to go when promoting their brand. However, if you own a business, you simply cannot ignore TikTok's potential to elevate your brand.

TikTok is the gateway to one of the most sought-after online audiences of our modern age: Gen Z. Gen Z loves this platform because it is where they find products and services tailored to their preferences and needs. But the best thing about TikTok is that you will find a mix of audiences, not just Gen Z.

So, if you have a product or service that appeals across the board, it is time for you to use TikTok to promote it. Keep reading to discover some of the best ways to use TikTok for business.

Learn How To Work The TikTok Algorithm

Naturally, you want your content to pop up in front of your target audience. This can only happen if you create high-quality, valuable content. But you also need to know how the TikTok algorithm works.

When you start using TikTok for business, you will notice that the first page you see on the platform is the For You page. The more you use TikTok, the more this page is filled with content similar to what you often view or read.

The idea behind the For You page is that marketers and content creators produce content that ends up here. If you do it right, your content will show up on your followers’ For You pages and allow them to explore your brand and products.

But, you cannot achieve this without working the TikTok algorithm. The algorithm wants to see engagement and interaction on your feed. It wants you to provide valuable information in all your videos and captions. It also wants to know which location you are posting from and the devices you use.

Each of these factors will help you build content that shows up on For You pages. So, even if you are brand-new to TikTok, you can use hashtags and keywords to increase your engagement and create popular videos to enhance your brand visibility. Just remember that you should only post ‘suitable for work’ professional videos. Anything too graphic or offensive will get you banned from the platform.

Let Your Brand’s Personality Shine

Use TikTok to show your followers and new audiences how unique your brand is. Also, show them the face/s behind the brand. While you may get away with never showing your face on your feed, it is always best for your business to connect face-to-face on the platform. TikTok users want to know who they are buying from, so if you want to build trust, start making videos featuring yourself and your team.

Create a series of videos that relate how you started your business and recruited each team member. Tell your audience about your biggest achievements and your hopes for the future. TikTok users, like all social media users, want to be part of the story when it comes to brands. They want to feel like they make a difference in a business's overall success.

If you can build this type of connection with your TikTok followers, you will be well on your way to letting your brand’s personality shine on the platform and creating a huge name for yourself.

Speaking of Stories

You can also create an authentic story for each of your products. For example, if you harvest your own coffee beans, you want to highlight where you get the beans from and what flavors you offer. You can create stories about how you care for each coffee plant and share the best methods for storing coffee beans. You can relate funny stories of you epically failing at roasting coffee beans the first time you tried.

Telling stories on TikTok makes you more relatable to your audience. Many of your followers would have also tried their hand at a business venture and failed. If you share your failures, you may inspire them to try again.

You can also share stories about your team’s successes within and outside your business. You want your TikTok followers to see that you support your employees in their endeavors. You want them to see you as a person, not just another brand that wants them to shell out dollar bills. Storytelling is one of the most popular ways content creators connect with their followers.

Go With the Flow When It Comes To Trends

Do not ignore trends when they arise on TikTok. Even if you sell life insurance, you can find a way to incorporate a fun trend into your content. Keep an eye out for trending challenges, or even dance crazes, that you can use in your content strategy. You can also use trending content formats to make a lasting impact on your TikTok audience.

Trends and challenges are incredibly versatile. You can create your own versions, make them funnier, or add a twist that brings in your brand’s personality. Make sure your challenges are interactive so your audience can participate. When you allow your audience to join in, you encourage loads of user-generated content.

UGC is gold for those days when you do not know what to post on TikTok. Your interactive challenges could also include your products or services. This will get your followers to make their own videos using your products and services, which you can use as reviews or testimonial videos. If you do, remember to get permission first.

Partner With Influencers To Reach a Wider Audience

Influencers, especially micro-influencers, are popular on Instagram. You can partner with one or more influencers to instantly reach a wider audience and cross-promote products and services. When a respected influencer endorses your brand, you can be sure that your engagement and revenue will start climbing soon.

Use TikTok To Understand and Engage with Your Audience

TikTok can help you understand your audience’s specific needs and preferences. In turn, this will help you create content they want to see. Then, it will impact your bottom line positively.