16 Best Ways To Use TikTok For Business

New to TikTok? If so, you may wonder how to use the platform to increase brand visibility and get your business in front of its 1 billion active monthly users. TikTok is known for its viral short-form videos, which, in itself, presents an opportunity for businesses to connect with their target audience in a fun but engaging way.

Apart from ‘posting videos,’ you can incorporate many strategies to make a big splash on TikTok. Keep reading to explore sixteen ways your business can use TikTok to find success.

1. Create Narratives

Use TikTok’s massive storytelling potential to tell the story of your brand or your products. You can also use it to share customer success stories, showcase social initiatives, or detail your business journey. The idea behind storytelling on TikTok is to create an emotional connection with an audience, which helps to strengthen brand loyalty.

2. Partner with Micro-Influencers

You can choose to partner with prominent influencers or micro-influencers. Micro-influencers tend to have smaller audiences, but often their followers engage more with their content. These influencers can help you build connections in defined target markets.

3. Create DIY Videos

Whether you make furniture or write blogs for a living, you can create DIY and how-to videos for your TikTok audience. Videos that detail step-by-step tutorials or hacks related to your service offering will provide value by establishing your business as a go-to brand.

4. Run Contests

TikTok exudes a competitive spirit. You can harness this excitement by hosting competitions and giveaways. For example, you could ask users to create their own videos featuring your products and use specific hashtags for a chance to win prizes. Contests generate buzz on TikTok and will help increase brand awareness.

5. Capitalize on Trends

TikTok is big on trends, so you will do your brand a favor by staying updated with the latest viral challenges, dances, and memes. Incorporate these into your content strategy and combine them with your brand’s unique style. Using different trends will help your videos go viral and keep your content fresh.

6. Create Mini-Commercials

Did you know you can create mini commercials on TikTok? Craft short, attention-grabbing videos highlighting your brand’s unique selling points in 30 seconds or less. TikTok provides the perfect platform for this advertising strategy because online users don't have a long attention span. Keep your mini-ads concise and aligned with your brand identity to get the best results on TikTok.

7. Do Market Research

In addition to using trends and creating ads, you should conduct informal market research on TikTok. You can do this by examining topics, hashtags, and comments related to your industry. By observing engagement on TikTok, you can gather insight into consumer preferences, issues, and emerging purchase patterns. You can use this information to build a marketing strategy and make informed decisions about product development.

8. Use Duet and Stitch Features

Duet and Stitch are important TikTok features that allow you to collaborate directly with your audience. You can create videos that invite duetting and stitching, which encourages interaction. You can also duet and stitch with another brand’s content (with their permission) to reach a wider audience.

9. Share User Testimonials

Once you get going on TikTok, you will see increasing feedback on your videos. You should approach negative comments appropriately and share positive reviews on your feed. You can also use user-generated content as testimonials to build your brand’s credibility on the platform.

10. Highlight Company Culture

If you have an office full of employees, you can highlight your company culture by sharing videos of fun teambuilding activities and office celebrations. You can even spotlight individual employees once a month to celebrate milestones and achievements. People like knowing who they’re communicating with and buying from, so putting faces to names is a great way to increase your brand’s visibility.

11. Use Branded AR Filters

Technology keeps evolving, and TikTok makes sure to take full advantage for the benefit of its users. TikTok offers augmented reality (AR) effects to create branded filters that you can apply to your videos. Branded filters boost brand visibility and provide another way to engage with your followers.

12. Host Q&A Sessions

If you offer a new or rare product, your audience may have some questions. You can directly engage with your audience by hosting a live Q&A session and answering questions in real time. This type of interaction helps with word-of-mouth marketing because your followers will likely discuss your session on the platform or other social media platforms. Also, live sessions help build trust in your brand.

13. Cross-Promote

You don't have to stick to one social media app at a time. Instead, capitalize on successful videos by cross-promoting them to other social media platforms. Doing this also means you increase the traffic to your TikTok profile because you can ask your followers on Facebook and Instagram to check out exclusive content on TikTok.

14. Share Valuable Industry News

If you operate in an ever-changing industry, you can use new developments and breaking news as part of your TikTok content strategy. If you set your profile up to be a valid source of information, you create anticipation in your audience, which almost automatically increases engagement.

15. Choose a Memorable Catchphrase

It may seem like an insignificant part of social media marketing, but a memorable catchphrase or jingle can increase brand recall and make your content more shareable. Create something short and sweet that your audience will remember easily, or use a specific word or phrase backed by a trending song or sound.

16. Create Product Teasers

Generate excitement around your brand by teasing upcoming new products on the launch of an exclusive offer available only through TikTok. You can build suspense by sharing short sneak peeks or previews. Doing this will encourage your followers to tune in for the official product launch.

Elevate Your Brand On TikTok

TikTok is a vibrant social media platform that aims to connect brands and their audiences. Embrace the creativity of TikTok to unlock your business potential and elevate your brand to new heights.