How To Use TikTok For Affiliate Marketing

With the cost of living being what it is, people constantly search for ways to generate additional income. If you are one of them, you will be glad to know that you do not have to babysit or do personal shopping to make some extra money

All you need is a TikTok account with a sizeable audience and the following steps on affiliate marketing.

What is Affiliate Marketing?

If you have never heard of affiliate marketing, it may sound intimidating to do. However, it is one of the easiest ways to generate passive income without managing or selling products. Affiliate marketing is a successful advertising strategy that allows third parties to generate traffic or leads to a specific company’s products. These third parties are known as affiliates and are paid a commission for their efforts.

This means all you need to do is understand how to do affiliate marketing on TikTok to generate a long-term passive income. Keep reading to discover how to use one of the world’s most popular social media platforms to get extra cash in your pocket.

How Does Affiliate Marketing On TikTok Differ From Traditional Affiliate Marketing?

Affiliate marketing’s core is promoting products or services for a commission. However, the process differs between social media platforms and websites. For instance, if you do affiliate marketing on a website or blog, you embed affiliate links in strategic places. TikTok prohibits users from adding clickable links to videos posted on a personal account. This means you should either upgrade to a business account or create a strategy that captivates your followers and directs them to a specific landing or product page.

Why should you use TikTok for affiliate marketing and not Facebook? Because TikTok, in relative terms, is still new compared to Facebook, which has been around for 20 years. This means it is the ideal platform to market products and services to Gen Z, the desired audience for most brands in 2024.

TikTok is also an up-and-coming social media platform for Gen X and Y, which means it is still almost exclusively a Gen Z platform and will be for some time.

More Reasons To Use TikTok for Affiliate Marketing

If the Gen Z argument doesn’t convince you to try affiliate marketing on TikTok, consider these numbers: TikTok has been downloaded more than 2 billion times. It has nearly 2 billion users and currently has more than 150 million active users. These numbers mean that you literally have millions of people to market affiliate links to. Just think of the commission potential!

How To Get Started

Before you get started, it is crucial to understand how affiliate marketing works on TikTok. The bare bones are as follows:

• A business (or individual) markets their products via affiliate marketing.

• The business can choose one or many affiliate marketers to work with.

• The affiliate marketer works directly with the business to promote products.

• The consumer is the final link in this process and closes the loop by clicking on a link and purchasing a product.

Making Money with Affiliate Marketing

Contrary to what many believe, it is not only influencers who do affiliate marketing on TikTok. Anyone can do it from anywhere in the world. The only prerequisite is to have a TikTok business account and an organic following.

You must also find your own clients. If you are a famous content creator, you may have businesses reach out to you, otherwise you would need to go looking for them. You can reach potential clients using social media marketing, email campaigns, and SEO strategies. You can even use direct mail and print advertising, although these may be less effective.

Once you have a client or two, you can start making serious money on TikTok. Start by linking your social media profiles to the TikTok account and creating a personal list of all the discount and promo codes. Add the relevant URLs to your posts, and use TikTok’s paid advertising features when necessary. Paid advertising should only be an option if you do not have a huge audience. This will help you promote products to the right people.

When these steps are in place, you must consistently post relevant content to expand your audience and get more clicks.

Creating Your Own Affiliate Program

If you have your own business or products to promote, you can also use TikTok for affiliate marketing. In this case, you would select specific high-selling products and establish special prices for each. Keep profits and business goals in mind.

You can then decide whether you want to manage your own affiliate marketing using online tools or whether you want to create an affiliate network. Use affiliate network platforms or promote your affiliate program on your website and social media. This way, you will attract various TikTok content creators. You have to manage your affiliates to ensure they are on track to promote your products daily.

Build a TikTok Audience to Find Affiliate Marketing Success

Whether you want to do affiliate marketing as a side hustle or use an affiliate program to market your products, you need a TikTok audience. To find and retain an audience, you must consistently post at least two videos per week. You want people to be excited about the products and the discounts and to keep coming back for more.

Use trends and music to make your videos more attractive to a wider audience. Moreover, you should network within your niche to tap into undiscovered follower bases.

TikTok Affiliate Marketing Will Be Huge In 2024

Affiliate marketing is already a big deal on TikTok and will become even more popular in 2024. Get in on the action now by creating or upgrading to a business account and deciding which products or brands to promote. Remember to keep your content aligned with what the algorithm wants so your content becomes more visible on the platform.

And consider cross-promotion or collaboration to expand your reach even more. The more people you reach with your affiliate marketing posts and links, the more chances you have of success on TikTok.