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Everyone should be able to express their creativity, and TikTok has become an avenue for that. It's a vast space where people from different parts of the world can participate...

Only a few years ago, it was common to find brands focusing on driving relatability and connection on other social media channels like Twitter. But as Gen Z grows up...

While most TikTok users are on the app for fun content and to interact with others, plenty are producing content and making serious money in the process. The highest-paid TikTok...

Collaborations are king on TikTok, and brands realize how far they can go by partnering with creators and influencers. TikTok influencers can deliver a dramatic increase in engagement literally overnight...

When people post content on TikTok, they usually stay a while to watch how many views the video is getting. Posting on the app provides a chance for users to...

The most successful TikTok users get consistent engagement by producing creative content. TikTok strongly encourages trends and creativity to go with funny and cute filters and effects. If you’re new...

Trends are the lifeblood of the TikTok universe, and mastering the use of viral trends is the key to driving growth and engagement for your brand. But unlike other social...

For over three years, TikTok has been the most downloaded app. In 2021, TikTok was downloaded more than 656 million times, far outstripping the second most-downloaded app Instagram. Over a...

TikTok can be a little intimidating when you first start. The app is full of talented creators that manage to upload one engaging video after the next, making it hard...

You want as many people to see and interact with your videos on TikTok. Unfortunately, if TikTok shadowbans your account, you can continue to post, but your engagement and reach...

TikTok has a lot of active users (more than 1 billion monthly users in total), so its public nature allows creators and businesses to do a lot with their content....

TikTok was released in September 2017 and quickly became popular because of its short videos, catchy music, and user-friendly interface. It now has over one billion monthly active users, surpassing...

As one of the top social media platforms worldwide (with a billion active users monthly), TikTok provides an interactive space for users to create and consume a continuous stream of...

Content marketing is a strategy that promotes an idea, brand, product, or service through high-quality content, including articles and videos. Online content that captivates, informs and retains its audience will...

TikTok is one of the biggest social media apps in the world right now, with billions of active users across all continents. From businesses and brands to nonprofits and individuals,...

Most people think of Gen Z when it comes to TikTok, but other generations have flocked to the app to devour the short-form videos. Brands have taken notice and are...

Did you know that TikTok unveiled a video scheduler for business and creator accounts last year? You can use the tool to schedule your TikTok videos up to ten days...

Opening a social media account for your business is a rather different affair from managing a personal profile. It’s about the marketing of your company and its image to create...

TikTok is great for growing your audience and getting your brand name out there. It has a good reputation, an active community, and by using it, you'll be able to...

As the holiday season approaches, many brands want to take advantage of the time of year where consumers are ready and eager to spend money on gifts. Getting the attention...