How to Find Your Best Time to Post on TikTok

President-elect Donald Trump has asked the Supreme Court to stop the looming ban on TikTok in the U.S. until at least after Inauguration Day. He is also working to stop the ban altogether, although it currently looks like it will be challenging.

Still, this gives you at least a few more weeks or months to make the most of TikTok. It is a new year, so you should reconsider your TikTok strategy, especially when you post your content.

Your videos can be highly engaging, but if you post them when your audience is inactive on the app, you will not get the engagement you want.

Why the Right Posting Time Matters

You know by now that engagement matters to the TikTok algorithm. But did you know that the algorithm favors content that instantly engages users?

This is because instant reaction usually leads to higher engagement rates as your videos are continuously watched and shared.

The more reactions you get, including shares, likes, and comments, the higher the chances of your videos appearing on users’ For You Pages.

This entire process comes down to posting your videos at the right time. If you post new content every time your audience is online, you have the best chance of instant engagement.

Understanding Your Audience in 2025

Since you are creating content for a specific audience, knowing what that audience looks like is important.

If you have been creating content for a few years, remember that your followers’ preferences will inevitably change. This is especially true if your audience is predominantly from the Gen Z age group.

Before you try and get your posting schedule on point in 2025, you must again identify who your content is for. Is it still Gen Z? Do you want to expand your audience? Do you want to create content that appeals across the board?

If so, you must get to know and understand your audience’s content preferences. They may want lifestyle-based videos or tutorials. They may want to see comedy only.

You must also know when your followers are online. Do not focus only on U.S. time zones. Include a global audience in your schedule by considering their time zones.

Getting this right is not always easy, but with ongoing practice, you can create a posting schedule that works for your followers worldwide. TikTok Analytics is a valuable tool during this process.

Your analytics will show you when your followers are most active. It will also show you if your top videos perform even better when you post them at specific times.

Tried and Trusted Posting Trends

Certain trends can help you get more engagement if you focus on a U.S. audience. For example, posting on Tuesdays, Thursdays, and Fridays will usually get you more engagement.

If your content is leisure or comedy-centered, posting on a Saturday may work well for you. Remember that these trends continue to evolve, so they may or may not work for your audience.

Experiment with Your Schedule

You will likely have to try a few options before finding the schedule that gets you the engagement you want.

Create a content calendar to track what content you post and on what days. You should also note on this calendar the content styles that seem to perform best.

Add a section to your calendar that tracks the results of TikTok Analytics. You can focus on metrics like view count, follower count, share, and engagement rate.

You will see patterns emerge when you have all the information you need in one place. You will notice some content types performing better than others.

You will also see what days give you the most engagement. Most importantly, you will know what posting times work best for your overall audience.

Keep the Algorithm in Mind In 2025

You need to combine optimal posting times with great content to keep being successful on TikTok.

As mentioned above, videos with instant engagement are more likely to get a boost from the algorithm. Posting when your audience is online increases the chances of early engagement.

But, if your content is valuable and interesting, you also have a better chance of going viral on TikTok. Being viral is what you want to make your content more visible and instantly recognizable.

The algorithm will also prioritize viral content and show it to specific audiences. This is another reason why identifying your base audience’s preferences is vital.

Also, while you always want to focus on quality and not quantity, you must post new content regularly. This means posting at least 3-5 new videos every week.

If you slack on content creation, your engagement rate will slow down. This can likely undo all of your hard work to get your content in front of the right people.

Keep An Eye on New TikTok Trends

New and upcoming trends in 2025 will affect your content creation process and posting schedule. You will want to stay updated on TikTok audience behavior and app changes so you can use trends to your advantage.

It is also important to stay connected to your followers by responding to comments and asking questions. Live streams are a great way to do this. You can use the feedback you get from your audience to improve your content and posting times.

Use Third-Party Tools

You can also make posting at the right times a lot easier by using third-party tools.

There are several software options you can choose from to automate your posting schedule. This will ensure that your content continues to get posted, even if you are away on holiday.

Finding the Best Time to Post on TikTok Requires Effort

If you put in a little effort, experiment with content and times, and stay on top of trends, you can reach your target audience on TikTok.

Remember to continuously refine your strategies and use TikTok Analytics to see what works and change what doesn’t.

Doing this will ensure that your audience looks forward to your upcoming videos and that you always get high engagement rates.